Amelia Burke-Garcia's guest appearances

Amelia Burke-Garcia

The Mental Elf

When Science Speaks

NoiseFilter - Doctors Explain Everything You Need To Know About Health

Dorie Clark

Chris Smith

Atul Gawande

Sheril Kirshenbaum

Yves Behar

David Kessler

Sabine Hossenfelder

Erin Sullivan

Michael Port

Jordan Harbinger

Jeremy Mathis

Michael Thompson

Ignaz Semmelweis

Bob Rogers

Jonah Berger

OwlTail

In this episode of the When Science Speaks podcast, Mark welcomes back Dr. Amelia Burke Garcia, an award-winning digital health communicator and researcher with 20 years of experience. Amelia is a program director at NORC at the University of Chicago, where she worked on the CDC's Covid-19 response and directed the award-winning "How Right Now/Que Hacer Ahora" campaign. She is also the author of the newly released book, "Communicating through a Pandemic: A Chronicle of Experiences, Lessons Learned, and a Vision for the Future." In this interview, Amelia shares the major themes of her book and provides insights into effective communication during a pandemic. Key Themes:   Recognizing the Emergence of Pandemics: Amelia emphasizes that the Covid-19 pandemic is not an isolated event but follows a long line of previous pandemics. She highlights the importance of understanding outbreak, epidemic, and pandemic response as an active part of the public health system. It is crucial to be prepared for future pandemics to effectively manage and mitigate their impact.   Individualized Experiences and Context: While the pandemic affected the world as a whole, Amelia acknowledges that each individual's experience was unique. Factors such as location, occupation, socioeconomic status, race, access to information, and trusted sources influenced people's experiences. Understanding these contextual differences is crucial for effective communication and addressing health disparities.   Lessons Learned and the Need for Improvement: Amelia believes the pandemic has provided valuable lessons. It has shed light on health disparities and communication challenges. Moving forward, there is a need to invest in public health infrastructure, improve communication strategies, and prioritize health equity. The goal is to address the issues highlighted during the pandemic and better prepare for future crises.   Insights on Communication during the Pandemic:   Challenges of Messaging: Amelia explores the evolution of messaging throughout the pandemic, highlighting the challenges faced in communicating effectively. She discusses the example of mask-wearing recommendations, which shifted based on factors such as supply shortages, vaccine availability, and emerging variants. The rapid changes in recommendations posed challenges in conveying consistent messages to the public.   Importance of Expectations Management: The podcast delves into the lack of expectations management during the pandemic. Mark suggests that transparency regarding the rapidly evolving nature of the virus and the corresponding changes in guidelines would have been beneficial. Addressing uncertainties and openly acknowledging the need for adjustments in recommendations could have helped manage public expectations.   Transparency and Scientific Learning: Amelia emphasizes the importance of transparent communication, especially when scientific knowledge evolves rapidly. In a pandemic, where the virus spreads quickly, messaging should adapt to new evidence and discoveries. Communicators should be transparent about the changing nature of information, acknowledging that adjustments may be necessary based on emerging scientific knowledge.   Combating Misinformation: The discussion touches upon the challenge of combating misinformation and disinformation during the pandemic. Amelia acknowledges the presence of misleading information and the need for trusted experts to debunk false claims. In an environment with abundant misinformation, effective communication becomes even more critical to ensure accurate and reliable information reaches the public.   Resourcres mentioned in the episode Special discount for When Science Speaks listeners: OneSkin, led by PhD scientists dedicated to helping people age in a healthy, vibrant way, patented the first protein building block scientifically proven to reverse skin aging at the molecular level. Listeners of When Science Speaks receive a special 15% discount off an entire OneSkin order (any products, no minimum purchase). And if you haven’t yet experienced OneSkin products and decide to subscribe, you’ll get a first time subscriber discount plus an additional 15% off your subscription with the special SCIENCE15 code. Just go to OneSkin.co and use the promo code Science15 a checkout. Dr. Amelia Burke Garcia's  book, "Communicating through a Pandemic: A Chronicle of Experiences, Lessons Learned, and a Vision for the Future"

In this episode of the When Science Speaks podcast, Mark welcomes back Dr. Amelia Burke Garcia, an award-winning digital health communicator and researcher with 20 years of experience. Amelia is a program director at NORC at the University of Chicago, where she worked on the CDC's Covid-19 response and directed the award-winning "How Right Now/Que Hacer Ahora" campaign. She is also the author of the newly released book, "Communicating through a Pandemic: A Chronicle of Experiences, Lessons Learned, and a Vision for the Future." In this interview, Amelia shares the major themes of her book and provides insights into effective communication during a pandemic. Key Themes: <ol> <li> Recognizing the Emergence of Pandemics: Amelia emphasizes that the Covid-19 pandemic is not an isolated event but follows a long line of previous pandemics. She highlights the importance of understanding outbreak, epidemic, and pandemic response as an active part of the public health system. It is crucial to be prepared for future pandemics to effectively manage and mitigate their impact. </li> <li> Individualized Experiences and Context: While the pandemic affected the world as a whole, Amelia acknowledges that each individual's experience was unique. Factors such as location, occupation, socioeconomic status, race, access to information, and trusted sources influenced people's experiences. Understanding these contextual differences is crucial for effective communication and addressing health disparities. </li> <li> Lessons Learned and the Need for Improvement: Amelia believes the pandemic has provided valuable lessons. It has shed light on health disparities and communication challenges. Moving forward, there is a need to invest in public health infrastructure, improve communication strategies, and prioritize health equity. The goal is to address the issues highlighted during the pandemic and better prepare for future crises. </li> </ol> Insights on Communication during the Pandemic: <ol> <li> Challenges of Messaging: Amelia explores the evolution of messaging throughout the pandemic, highlighting the challenges faced in communicating effectively. She discusses the example of mask-wearing recommendations, which shifted based on factors such as supply shortages, vaccine availability, and emerging variants. The rapid changes in recommendations posed challenges in conveying consistent messages to the public. </li> <li> Importance of Expectations Management: The podcast delves into the lack of expectations management during the pandemic. Mark suggests that transparency regarding the rapidly evolving nature of the virus and the corresponding changes in guidelines would have been beneficial. Addressing uncertainties and openly acknowledging the need for adjustments in recommendations could have helped manage public expectations. </li> <li> Transparency and Scientific Learning: Amelia emphasizes the importance of transparent communication, especially when scientific knowledge evolves rapidly. In a pandemic, where the virus spreads quickly, messaging should adapt to new evidence and discoveries. Communicators should be transparent about the changing nature of information, acknowledging that adjustments may be necessary based on emerging scientific knowledge. </li> <li> Combating Misinformation: The discussion touches upon the challenge of combating misinformation and disinformation during the pandemic. Amelia acknowledges the presence of misleading information and the need for trusted experts to debunk false claims. In an environment with abundant misinformation, effective communication becomes even more critical to ensure accurate and reliable information reaches the public. </li> </ol> Resourcres mentioned in the episode Special discount for When Science Speaks listeners: OneSkin, led by PhD scientists dedicated to helping people age in a healthy, vibrant way, patented the first protein building block scientifically proven to reverse skin aging at the molecular level. Listeners of When Science Speaks receive a special 15% discount off an entire OneSkin order (any products, no minimum purchase). And if you haven’t yet experienced OneSkin products and decide to subscribe, you’ll get a first time subscriber discount plus an additional 15% off your subscription with the special SCIENCE15 code. Just go to <a href="https://glnk.io/0my3l/SCIENCE15" rel="nofollow" target="_blank">OneSkin.co</a> and use the promo code Science15 a checkout. Dr. Amelia Burke Garcia's <a href="https://www.amazon.com/stores/Amelia-Burke-Garcia/author/B07XRZ23VF?ref=ap_rdr&amp;store_ref=ap_rdr&amp;isDramIntegrated=true&amp;shoppingPortalEnabled=true" rel="nofollow" target="_blank"> book</a>, "Communicating through a Pandemic: A Chronicle of Experiences, Lessons Learned, and a Vision for the Future"

Communicating Through COVID: Messaging, Missteps, and Fixes for the Future with Amelia Burke-Garcia, Ph.D

Beth Stevens

Today, in episode 494, our expert Infectious Disease Doctor and Community Health Specialist discuss what you need to know about Public Health. We begin by celebrating women in science by highlighting two women and their accomplishments in the field of public health: Beth Stevens and Amelia Burke-Garcia. We also talk about the first woman cured of HIV. As always, join us for all the Public Health information you need, explained clearly by our health experts. Website: NoiseFilter - Complex health topics explained simply (noisefiltershow.com) Animations: NoiseFilter - YouTube Instagram: NoiseFilter (@noisefiltershow) • Instagram photos and videos Facebook: NoiseFilter Show | Facebook TikTok: https://www.tiktok.com/@noisefiltershow--- Send in a voice message: https://anchor.fm/noisefilter/message

Today, in episode 494, our expert Infectious Disease Doctor and Community Health Specialist discuss what you need to know about Public Health. We begin by celebrating women in science by highlighting two women and their accomplishments in the field of public health: Beth Stevens and Amelia Burke-Garcia. We also talk about the first woman cured of HIV. As always, join us for all the Public Health information you need, explained clearly by our health experts. Website: <a href="https://www.noisefiltershow.com/" rel="ugc noopener noreferrer nofollow" target="_blank">NoiseFilter - Complex health topics explained simply (noisefiltershow.com)</a> Animations: <a href="https://www.youtube.com/channel/UCuIOkHcsqcFjPkiAwBfRIGA" rel="ugc noopener noreferrer nofollow" target="_blank">NoiseFilter - YouTube</a> Instagram: <a href="https://www.instagram.com/noisefiltershow/" rel="ugc noopener noreferrer nofollow" target="_blank">NoiseFilter (@noisefiltershow) • Instagram photos and videos</a> Facebook: <a href="https://www.facebook.com/noisefiltershow/" rel="ugc noopener noreferrer nofollow" target="_blank">NoiseFilter Show | Facebook</a> TikTok: <a href="https://www.tiktok.com/@noisefiltershow" rel="ugc noopener noreferrer nofollow" target="_blank">https://www.tiktok.com/@noisefiltershow</a>--- Send in a voice message: <a href="https://anchor.fm/noisefilter/message" rel="nofollow" target="_blank">https://anchor.fm/noisefilter/message</a>

Ep. 494 - Beth Stevens, Amelia Burke-Garcia, and First Woman Cured of HIV

Dr. Amelia Burke-Garcia is the Director of the Digital Strategy &amp; Outreach Program Area within the Public Health Division at NORC at the University of Chicago. She is also the author of her first book titled Influencing Health: A Comprehensive Guide to Working with Online Influencers, which is an analysis and how-to manual on the evolution and power of online influencers. Dr. Burke-Garcia is also Director of the Digital Strategy and Outreach Program of the Public Health Division at NORC University of Chicago. Prior to her time at the University of Chicago, Dr. Burke-Garcia served as the director for the Center for Digital Strategy and Research at Westat, as well as an Adjunct Professor at George Washington University. Amelia has been named by as one of 10 modern female innovators who are changing medicine.  Dr. Burke-Garcia earned her PhD at George Mason University in Communications. Prior to that, she earned her master's degree at Georgetown University and her bachelor's degree at McGill University in International Development and Humanistic Studies.  What You’ll Hear On This Episode of When Science Speaks [2:16] Dr. Burke-Garcia gives some background on her new book [5:08] What is an online influencer, and why are they important? [11:10] Influencers are expected to be “Pinterest pretty” all of the time [12:20] Can an influencer be popular and still be authentic? [17:32] Combating “alternative facts” [23:26] The best practices for building engagement, and what to avoid [28:11] How disclosure works, and when influencers need to show that they are getting paid [30:29] Dr. Burke-Garcia’s advice for those who are starting out Connect with Amelia Burke-Garcia, Ph.D. Influencing Health: A Comprehensive Guide to Working with Online Influencers, by Amelia Burke-Garcia, PhD NORC at the University of Chicago LinkedIn for Dr. Burke-Garcia Can influencers be authentic as they grow in popularity? Influencers gain popularity in many ways. Many of them grow their audience by projecting a persona of authenticity. With the growth of an influencer’s popularity can come an increased amount of paid posts and product placement. Paid posts are a great source of income for influencers, but is there a subsequent loss of credibility?  Trust is important for an audience, as Dr. Burke-Garcia points out. That trust is born out of credibility and authenticity. A powerful way for influencers to gain that connection is through personal stories. There aren’t as many influencers sharing personal stories these days. When the personal touch is lost, and there is just a wash of paid content and advertisements, the audience that an influencer has built up will start to leave. The problem of “alternative facts” The rise of social media has meant that more and more people have access to a voice that can reach around the world. This is a very good thing, but it is a double-edged sword. While the truth has gained a voice, so has its opposite. Very little information on social media is fact-checked, and that can lead to the phenomena of “alternative facts”. Dr. Burke-Garcia brings this up in this week’s episode. The algorithms of social media platforms are designed in such a way that what a person likes and clicks on curates the content that that person sees in the future. The same thing is true for influencer content. Just because someone in a health influencer doesn’t mean they have any training or education in the area of their focus, especially when much of their content can be paid posts. Learn more about Amelia Burke-Garcia, Ph.D. on this week’s episode of When Science Speaks. Connect With Mark and When Science Speaks  http://WhenScienceSpeaks.com https://bayerstrategic.com/ On Twitter: https://twitter.com/BayerStrategic On Facebook: https://www.facebook.com/Bayer-Strategic-Consulting-206102993131329 On YouTube: http://bit.ly/BSConTV On LinkedIn: https://www.linkedin.com/in/markdanielbayer/ On Instagram: https://www.instagram.com/bayerstrategic/ On Medium: https://medium.com/@markbayer17    Subscribe to When Science Speaks on  Apple Podcasts or  Stitcher  ***************

Dr. Amelia Burke-Garcia is the Director of the Digital Strategy &amp; Outreach Program Area within the Public Health Division at NORC at the University of Chicago. She is also the author of her first book titled Influencing Health: A Comprehensive Guide to Working with Online Influencers, which is an analysis and how-to manual on the evolution and power of online influencers. Dr. Burke-Garcia is also Director of the Digital Strategy and Outreach Program of the Public Health Division at NORC University of Chicago. Prior to her time at the University of Chicago, Dr. Burke-Garcia served as the director for the Center for Digital Strategy and Research at Westat, as well as an Adjunct Professor at George Washington University. Amelia has been named by as one of 10 modern female innovators who are changing medicine.  Dr. Burke-Garcia earned her PhD at George Mason University in Communications. Prior to that, she earned her master's degree at Georgetown University and her bachelor's degree at McGill University in International Development and Humanistic Studies.  What You’ll Hear On This Episode of When Science Speaks [2:16] Dr. Burke-Garcia gives some background on her new book [5:08] What is an online influencer, and why are they important? [11:10] Influencers are expected to be “Pinterest pretty” all of the time [12:20] Can an influencer be popular and still be authentic? [17:32] Combating “alternative facts” [23:26] The best practices for building engagement, and what to avoid [28:11] How disclosure works, and when influencers need to show that they are getting paid [30:29] Dr. Burke-Garcia’s advice for those who are starting out Connect with Amelia Burke-Garcia, Ph.D. <a href="https://www.amazon.com/Influencing-Health-Comprehensive-Working-Influencers/dp/0367249928" rel="noopener nofollow" target="_blank">Influencing Health: A Comprehensive Guide to Working with Online Influencers, by Amelia Burke-Garcia, PhD</a> <a href="https://www.norc.org/" rel="noopener nofollow" target="_blank">NORC at the University of Chicago</a> <a href="https://www.linkedin.com/in/ameliaburke/" rel="noopener nofollow" target="_blank">LinkedIn for Dr. Burke-Garcia</a> Can influencers be authentic as they grow in popularity? Influencers gain popularity in many ways. Many of them grow their audience by projecting a persona of authenticity. With the growth of an influencer’s popularity can come an increased amount of paid posts and product placement. Paid posts are a great source of income for influencers, but is there a subsequent loss of credibility?  Trust is important for an audience, as Dr. Burke-Garcia points out. That trust is born out of credibility and authenticity. A powerful way for influencers to gain that connection is through personal stories. There aren’t as many influencers sharing personal stories these days. When the personal touch is lost, and there is just a wash of paid content and advertisements, the audience that an influencer has built up will start to leave. The problem of “alternative facts” The rise of social media has meant that more and more people have access to a voice that can reach around the world. This is a very good thing, but it is a double-edged sword. While the truth has gained a voice, so has its opposite. Very little information on social media is fact-checked, and that can lead to the phenomena of “alternative facts”. Dr. Burke-Garcia brings this up in this week’s episode. The algorithms of social media platforms are designed in such a way that what a person likes and clicks on curates the content that that person sees in the future. The same thing is true for influencer content. Just because someone in a health influencer doesn’t mean they have any training or education in the area of their focus, especially when much of their content can be paid posts. Learn more about Amelia Burke-Garcia, Ph.D. on this week’s episode of When Science Speaks. Connect With Mark and When Science Speaks <ul> <li><a href="http://whensciencespeaks.com" rel="noopener nofollow" target="_blank">http://WhenScienceSpeaks.com</a></li> <li><a href="https://bayerstrategic.com/" rel="noopener nofollow" target="_blank">https://bayerstrategic.com/</a></li> <li>On Twitter: <a href="https://twitter.com/BayerStrategic" rel="noopener nofollow" target="_blank">https://twitter.com/BayerStrategic</a></li> <li>On Facebook: <a href="https://www.facebook.com/Bayer-Strategic-Consulting-206102993131329" rel="noopener nofollow" target="_blank">https://www.facebook.com/Bayer-Strategic-Consulting-206102993131329</a></li> <li>On YouTube: <a href="http://bit.ly/BSConTV" rel="noopener nofollow" target="_blank">http://bit.ly/BSConTV</a></li> <li>On LinkedIn: <a href="https://www.linkedin.com/in/markdanielbayer/" rel="noopener nofollow" target="_blank">https://www.linkedin.com/in/markdanielbayer/</a></li> <li>On Instagram: <a href="https://www.instagram.com/bayerstrategic/" rel="noopener nofollow" target="_blank">https://www.instagram.com/bayerstrategic/</a></li> <li>On Medium: <a href="https://medium.com/@markbayer17" rel="noopener nofollow" target="_blank">https://medium.com/@markbayer17</a></li> </ul> Subscribe to When Science Speaks on <a href="https://itunes.apple.com/us/podcast/when-science-speaks/id1439186636" rel="nofollow" target="_blank"> Apple Podcasts</a> or <a href="https://www.stitcher.com/podcast/mark-bayer/when-science-speaks?refid=stpr" rel="nofollow" target="_blank"> Stitcher</a> ***************

Credibility and Authenticity in Online Health Influencers with Dr. Amelia Burke-Garcia - Ep #59