Lynn Fulks's guest appearances

Lynn Fulks

Flight Club

Exit Coach Radio

The Shrimp Tank Podcast Seattle - The Best Entrepreneur Podcast In The Country

Chasing Unleashed® with Dan Weedin

Nathan Mumm

Aaron Schmookler

Alanna Imbach

Tom Lamar

Hugh Blane

Natalia Tafur

Phyllis Serbes

Kisa Puckett

Tiffany Henning

Vasudha Deming

Rebecca Tall Brown

Kayla Horrell

Melissa Wogahn

Teresa Barnes

Lara Piu

OwlTail

Here's a past highlight from one of our Guests. Find their full interview at www.ExitCoachRadio.com Lynn: I know most newer CEOs think of marketing as “the tactics”, it’s advertising, public relations,  it’s social media, it’s an email marketing campaign, but for marketing strategy there are three pieces: research, foundation, and then tactics and campaigns. And those marketing tactics are what I just talked about, advertising, PR, et cetera. And they should come last after you’ve done the other work. So, taking a firm’s strategic plan for the next three to five years, with an exit strategy defined, and then looking at the business plan for the upcoming year, what goals and objectives do they have outlined for the business in order to achieve their strategic plans, we’re gonna develop a strategic marketing plan to help meet those goals and objectives, and the first step in that is research.

Here's a past highlight from one of our Guests. Find their full interview at <a href="http://www.ExitCoachRadio.com" rel="nofollow" target="_blank">www.ExitCoachRadio.com</a> Lynn: I know most newer CEOs think of marketing as “the tactics”, it’s advertising, public relations,  it’s social media, it’s an email marketing campaign, but for marketing strategy there are three pieces: research, foundation, and then tactics and campaigns. And those marketing tactics are what I just talked about, advertising, PR, et cetera. And they should come last after you’ve done the other work. So, taking a firm’s strategic plan for the next three to five years, with an exit strategy defined, and then looking at the business plan for the upcoming year, what goals and objectives do they have outlined for the business in order to achieve their strategic plans, we’re gonna develop a strategic marketing plan to help meet those goals and objectives, and the first step in that is research.

Lynn Fulks - The First Step is Research

https://UnleashedThePodcast.comDan Weedin interviews his guests, Lynn Fulks and Sue Sanford from Upstart Group on the topic of making magic with your marketing for the last quarter of this year and beyond.Lynn and Sue own and run a fractional CMO (Chief Marketing Officer) agency. They work with small and medium-sized businesses to advance their ability to enhance brand, reputation, revenues, and legacy.You will want to make sure and listen to this episode to gain marketing strategies and ideas to advance your business coming out of the pandemic into 2021. Visit the Upstart Group website.© 2020 Dan Weedin. All Rights Reserved

<a href="https://UnleashedThePodcast.com" rel="nofollow" target="_blank">https://UnleashedThePodcast.com</a> Dan Weedin interviews his guests, Lynn Fulks and Sue Sanford from <a href="https://upstartgroup.com/" rel="nofollow" target="_blank">Upstart Group</a> on the topic of making magic with your marketing for the last quarter of this year and beyond. Lynn and Sue own and run a fractional CMO (Chief Marketing Officer) agency. They work with small and medium-sized businesses to advance their ability to enhance brand, reputation, revenues, and legacy. You will want to make sure and listen to this episode to gain marketing strategies and ideas to advance your business coming out of the pandemic into 2021. Visit the Upstart Group <a href="https://upstartgroup.com/" rel="nofollow" target="_blank">website</a>.© 2020 Dan Weedin. All Rights Reserved

Episode 13: Lynn Fulks & Sue Sanford on Marketing Magic

Sue Sanford &amp; Lynn Fulks co-founders of Upstart Group. Upstart Group is the “mission control” for marketing, celebrating 10 years of helping small to mid-size companies reach the next phase in their growth. We provide fractional Chief Marketing Officers, Managers and Coordinators to growth-focused business owners &amp; CEOs.  Our team delivers marketing leadership, insight and the know-how to deliver results—giving our clients the expertise they need at a scale that’s right for them.At Upstart Group, we have a passion for success, an entrepreneurial spirit and the courage to take risks. Our breadth of clients ranges from high-tech to professional services, manufacturing and distribution, to life sciences and healthcare industries.Sue Sanford / CEO &amp; Co-Founder of Upstart Group Sue Sanford, CEO &amp; Co-Founder of Upstart Group, partners with business owners and CEOs to develop and execute marketing strategies which increase revenue and expand market share. She has a proven history of running cross-functional teams and is a strategic thinker with a strong understanding of business. In her 25+ years in marketing, Sue has developed strategies, managed campaigns, and launched dozens of B2B programs for Microsoft and other high-growth companies.Lynn Fulks / President &amp; Co-Founder of Upstart GroupAs President and Co-Founder at Upstart Group, Lynn Fulks works with clients to build strong marketing strategies and foundations to drive growth. Lynn has successfully delivered domestic and international marketing programs for Microsoft and other companies over the last 25+ years. Her background in high-tech B2B has made Lynn an expert at taking complex products to market. Lynn is a natural team leader, flexible and persistent, and is an effective problem solver who is committed to helping businesses owners and CEOs succeed.Contact Information:Upstart Group LinkedIn: https://www.linkedin.com/company/upstartgroup/Upstart Group Facebook: https://www.facebook.com/UpstartGroupUpstart Group Twitter: http://www.twitter.com/upstartgroupSue’s LinkedIn: https://www.linkedin.com/in/sanfordsue/Lynn’s LinkedIn: https://www.linkedin.com/in/lynnfulks/https://www.youtube.com/watch?v=PNBQK0Y5Oag&amp;feature=youtu.beDan Weedin / First Underwriters Insurance Brokers(Co-Host)JB Wilson / Cornerstone Financial Strategies(Co-Host)Sue Sanford / Upstart Group(Guest)Lynn Fulks / Upstart Group(Guest)

Sue Sanford &amp; Lynn Fulks co-founders of Upstart Group. Upstart Group is the “mission control” for marketing, celebrating 10 years of helping small to mid-size companies reach the next phase in their growth. We provide fractional Chief Marketing Officers, Managers and Coordinators to growth-focused business owners &amp; CEOs.  Our team delivers marketing leadership, insight and the know-how to deliver results—giving our clients the expertise they need at a scale that’s right for them. At Upstart Group, we have a passion for success, an entrepreneurial spirit and the courage to take risks. Our breadth of clients ranges from high-tech to professional services, manufacturing and distribution, to life sciences and healthcare industries. <a href="https://shrimptankpodcast.com/wp-content/uploads/Photo-Sue-Sanford.jpg" rel="nofollow" target="_blank"></a>Sue Sanford / CEO &amp; Co-Founder of <a href="https://upstartgroup.com/" rel="nofollow" target="_blank">Upstart Group</a> Sue Sanford, CEO &amp; Co-Founder of Upstart Group, partners with business owners and CEOs to develop and execute marketing strategies which increase revenue and expand market share. She has a proven history of running cross-functional teams and is a strategic thinker with a strong understanding of business. In her 25+ years in marketing, Sue has developed strategies, managed campaigns, and launched dozens of B2B programs for Microsoft and other high-growth companies. Lynn Fulks / President &amp; Co-Founder of <a href="https://upstartgroup.com/" rel="nofollow" target="_blank">Upstart Group</a> As President and Co-Founder at Upstart Group, Lynn Fulks works with clients to build strong marketing strategies and foundations to drive growth. Lynn has successfully delivered domestic and international marketing programs for Microsoft and other companies over the last 25+ years. Her background in high-tech B2B has made Lynn an expert at taking complex products to market. Lynn is a natural team leader, flexible and persistent, and is an effective problem solver who is committed to helping businesses owners and CEOs succeed. Contact Information: Upstart Group LinkedIn: <a href="https://www.linkedin.com/company/upstartgroup/" rel="nofollow" target="_blank">https://www.linkedin.com/company/upstartgroup/</a> Upstart Group Facebook: <a href="https://www.facebook.com/UpstartGroup" rel="nofollow" target="_blank">https://www.facebook.com/UpstartGroup</a> Upstart Group Twitter: <a href="http://www.twitter.com/upstartgroup" rel="nofollow" target="_blank">http://www.twitter.com/upstartgroup</a> Sue’s LinkedIn: <a href="https://www.linkedin.com/in/sanfordsue/" rel="nofollow" target="_blank">https://www.linkedin.com/in/sanfordsue/</a> Lynn’s LinkedIn: <a href="https://www.linkedin.com/in/lynnfulks/" rel="nofollow" target="_blank">https://www.linkedin.com/in/lynnfulks/</a><a href="https://www.youtube.com/watch?v=PNBQK0Y5Oag&amp;feature=youtu.be" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=PNBQK0Y5Oag&amp;feature=youtu.be</a>Dan Weedin / <a href="http://danweedin.com/" rel="noopener noreferrer nofollow" target="_blank">First Underwriters Insurance Brokers</a> (Co-Host) JB Wilson / <a href="http://liveyourideallife.com/" rel="noopener noreferrer nofollow" target="_blank">Cornerstone Financial Strategies</a> (Co-Host) Sue Sanford / <a href="https://upstartgroup.com/" rel="nofollow" target="_blank">Upstart Group</a> (Guest) Lynn Fulks / <a href="https://upstartgroup.com/" rel="nofollow" target="_blank">Upstart Group</a> (Guest)

Seattle Episode 95 – Sue Sanford & Lynn Fulks – Co-Founders of Upstart Group

As the President and Co-Founder of Upstart Group, Lynn Fulks works with clients as an acting Chief Marketing Officer to understand their long term strategic objectives as well as short term annual business and sales goals, and develop marketing strategies to meet those goals. She builds strong marketing foundations that include product management and marketing communications strategies to drive growth. Lynn’s drive for results is matched only by the strength of the personal connection she forges with her clients, making her a valued member of their management team. Website: upstartgroup.com  Twitter: @UpstartGroup

As the President and Co-Founder of Upstart Group, Lynn Fulks works with clients as an acting Chief Marketing Officer to understand their long term strategic objectives as well as short term annual business and sales goals, and develop marketing strategies to meet those goals. She builds strong marketing foundations that include product management and marketing communications strategies to drive growth. Lynn’s drive for results is matched only by the strength of the personal connection she forges with her clients, making her a valued member of their management team. Website: <a href="http://upstartgroup.com/" rel="noopener noreferrer nofollow" target="_blank">upstartgroup.com</a> Twitter: <a href="https://twitter.com/upstartgroup" rel="noopener noreferrer nofollow" target="_blank">@UpstartGroup</a>