Andrew Mayfield's guest appearances

Andrew Mayfield

UI Breakfast: UI/UX Design and Product Strategy

Access Granted NZ

The Morgo Podcast

Jamie MacDonald

Greta Thunberg

Nir Eyal

Laura Roeder

Paul Fraser

Brian Casel

Nick Disabato

Rob Walling

Scott Belsky

Jeff Sauer

Paul Jarvis

Josh Pigford

Brian Gardner

Jonathan Stark

David Sherry

OwlTail

Andrew is the founder &amp; CEO of Optimal Workshop which provides tools for measuring and improving user experience (UX). Clients are user experience designers, information architects and usability researchers, in 106 countries and using 70 different languages. Their customers include people from some of the biggest organizations around the world. Optimal Workshop has about 60 staff in great new offices in Wellington. www.optimalworkshop.com

Andrew is the founder &amp; CEO of Optimal Workshop which provides tools for measuring and improving user experience (UX). Clients are user experience designers, information architects and usability researchers, in 106 countries and using 70 different languages. Their customers include people from some of the biggest organizations around the world. Optimal Workshop has about 60 staff in great new offices in Wellington. <a href="http://www.optimalworkshop.com" rel="noopener nofollow" target="_blank">www.optimalworkshop.com</a>

What tools and methods should you use in your next UX project? Our guest today is Andrew Mayfield, CEO of Optimal Workshop. We talk about their amazing collection of UX research tools, and dive into some of the methods — card sorting, tree testing, and others. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes  Optimal Workshop — Andrew's company Treejack, OptimalSort, Chalkmark, Questions, Reframer — UX research tools we're talking about Card Sorting 101 — a guide at Optimal Workshop blog Card Sorting — a book by Donna Spencer Tree Testing for Websites — a  free book-length guide by Dave O'Brien, inventor of Treejack Follow Andrew on Twitter: @andrewfantastic, @optimalworkshop  Today's Sponsor This episode is brought to you by Balsamiq, the super-simple wireframing tool that can help you focus your design on what really matters to your customers. Try it free for 30 days at balsamiq.cloud. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

What tools and methods should you use in your next UX project? Our guest today is Andrew Mayfield, CEO of Optimal Workshop. We talk about their amazing collection of UX research tools, and dive into some of the methods — card sorting, tree testing, and others. Podcast feed: subscribe to <a href="http://simplecast.fm/podcasts/1441/rss" rel="nofollow" target="_blank">http://simplecast.fm/podcasts/1441/rss</a> in your favorite podcast app, and follow us on <a href="https://itunes.apple.com/us/podcast/ui-breakfast-podcast/id939175693?mt=2" rel="nofollow" target="_blank">iTunes</a>, <a href="http://www.stitcher.com/s?fid=97279&amp;refid=stpr" rel="nofollow" target="_blank">Stitcher</a>, or <a href="https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&amp;isi=691797987&amp;ius=googleplaymusic&amp;link=https://play.google.com/music/m/Ig42wpgwtqn4hzewnjmmes6eizq?t%3DUI_Breakfast:_UI/UX_Design_and_Product_Strategy%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16" rel="nofollow" target="_blank">Google Play Music</a>. <h2>Show Notes</h2> <ul> <li><a href="https://www.optimalworkshop.com/" rel="nofollow" target="_blank">Optimal Workshop</a> — Andrew's company</li> <li><a href="https://www.optimalworkshop.com/treejack" rel="nofollow" target="_blank">Treejack</a>, <a href="https://www.optimalworkshop.com/optimalsort" rel="nofollow" target="_blank">OptimalSort</a>, <a href="https://www.optimalworkshop.com/chalkmark" rel="nofollow" target="_blank">Chalkmark</a>, <a href="https://www.optimalworkshop.com/questions" rel="nofollow" target="_blank">Questions</a>, <a href="https://www.optimalworkshop.com/reframer" rel="nofollow" target="_blank">Reframer</a> — UX research tools we're talking about</li> <li><a href="https://www.optimalworkshop.com/101/card-sorting" rel="nofollow" target="_blank">Card Sorting 101</a> — a guide at Optimal Workshop blog</li> <li><a href="https://www.amazon.com/dp/B004VFUOL0/ref=cm_sw_em_r_mt_dp_U_xHFqCbD5ZDYBF" rel="nofollow" target="_blank">Card Sorting</a> — a book by Donna Spencer</li> <li><a href="https://treetesting.atlassian.net" rel="nofollow" target="_blank">Tree Testing for Websites</a> — a free book-length guide by Dave O'Brien, inventor of Treejack</li> <li>Follow Andrew on Twitter: <a href="https://twitter.com/andrewfantastic" rel="nofollow" target="_blank">@andrewfantastic</a>, <a href="https://twitter.com/optimalworkshop" rel="nofollow" target="_blank">@optimalworkshop</a></li> </ul> <h2>Today's Sponsor</h2> This episode is brought to you by Balsamiq, the super-simple wireframing tool that can help you focus your design on what really matters to your customers. Try it free for 30 days at <a href="https://balsamiq.cloud" rel="nofollow" target="_blank">balsamiq.cloud</a>. Interested in sponsoring an episode? <a href="http://uibreakfast.com/sponsor" rel="nofollow" target="_blank">Learn more here.</a> <h2>Leave a Review</h2> Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. <a href="http://uibreakfast.com/podcast-review" rel="nofollow" target="_blank">Here's how.</a>

Episode 129: UX Research Tools with Andrew Mayfield

Andrew Mayfield (or "Andrew Fantastic", it's not a drag name) loves creating and measuring impact as he discusses Optimal Workshop and how they are "growing at the speed of revenue".Andrew has a range of advice for startups, from, "Don't use fonts made out of dots', through, "Don't send this podcast to the shareholders", to, "If you want to run a big business, learn to run a small one first".We also like, "Call it a  plan rather than proposal".- https://www.linkedin.com/in/andrewmayfield/- https://twitter.com/andrewfantastic- https://www.optimalworkshop.com/team- http://www.uxnewzealand.com/------------------------------------------------------New Zealand tech, media, &amp; startup podcast hosted by Mike Riversdale, Raj Khushal, and others. Hosts of #TechweekTV and #WellyTechAll our past shows are on our websitehttps://www.accessgranted.nz Follow and Like us on:https://twitter.com/AccessGrantedNZ https://facebook.com/AccessGrantedNZ https://linkedin.com/company/access-granted-podcast Subscribe to the show however you want:https://www.accessgranted.nz/subscribe/Buy the AG merch:https://www.accessgranted.nz/shop/

Andrew Mayfield (or "Andrew Fantastic", it's not a drag name) loves creating and measuring impact as he discusses Optimal Workshop and how they are "growing at the speed of revenue". Andrew has a range of advice for startups, from, "Don't use fonts made out of dots', through, "Don't send this podcast to the shareholders", to, "If you want to run a big business, learn to run a small one first". We also like, "Call it a plan rather than proposal". - <a href="https://www.linkedin.com/in/andrewmayfield/" rel="noopener nofollow" target="_blank">https://www.linkedin.com/in/andrewmayfield/</a> - <a href="https://twitter.com/andrewfantastic" rel="noopener nofollow" target="_blank">https://twitter.com/andrewfantastic</a> - <a href="https://www.optimalworkshop.com/team" rel="noopener nofollow" target="_blank">https://www.optimalworkshop.com/team</a> - <a href="http://www.uxnewzealand.com/" rel="noopener nofollow" target="_blank">http://www.uxnewzealand.com/</a> ------------------------------------------------------ New Zealand tech, media, &amp; startup podcast hosted by Mike Riversdale, Raj Khushal, and others. Hosts of #TechweekTV and #WellyTech All our past shows are on our website <a href="https://www.accessgranted.nz" rel="noopener nofollow" target="_blank">https://www.accessgranted.nz</a> Follow and Like us on: <a href="https://twitter.com/AccessGrantedNZ" rel="noopener nofollow" target="_blank">https://twitter.com/AccessGrantedNZ</a> <a href="https://facebook.com/AccessGrantedNZ" rel="noopener nofollow" target="_blank">https://facebook.com/AccessGrantedNZ</a> <a href="https://linkedin.com/company/access-granted-podcast" rel="noopener nofollow" target="_blank">https://linkedin.com/company/access-granted-podcast</a> Subscribe to the show however you want: <a href="https://www.accessgranted.nz/subscribe/" rel="noopener nofollow" target="_blank">https://www.accessgranted.nz/subscribe/</a> Buy the AG merch: <a href="https://www.accessgranted.nz/shop/" rel="noopener nofollow" target="_blank">https://www.accessgranted.nz/shop/</a>