Jen Penaluna's guest appearances

Jen Penaluna

Search with Candour - SEO news and interviews

20 Minute Marketing

RankUp

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In this week's episode, Jack Chambers-Ward is joined by Jen Penaluna, SEO Manager at The Lowdown, to discuss how to move from an agency to an in-house role.  Jack &amp; Jen talk about:  The biggest surprises Common misconceptions about working in-house The benefits The things you'll miss from agency life  And more!  Time stamps: 00:00:37 - Intro 00:01:25 - SISTRIX TrendWatch 00:05:54 - Interview with Jen Penaluna 00:50:06 - Outro  Sponsor: Search with Candour is sponsored by SISTRIX, the SEO's toolbox. Go to sistrix.com/trends and sign up for the TrendWatch newsletter today!  Full show notes and transcript available at search.withcandour.co.uk.

In this week's episode, <a href="https://www.linkedin.com/in/jlwchambers/" rel="noopener noreferer nofollow" target="_blank">Jack Chambers-Ward</a> is joined by <a href="https://www.linkedin.com/in/jenniferpenaluna/" rel="noopener noreferer nofollow" target="_blank">Jen Penaluna</a>, SEO Manager at <a href="https://thelowdown.com/" rel="noopener noreferer nofollow" target="_blank">The Lowdown</a>, to discuss how to move from an agency to an in-house role. Jack &amp; Jen talk about: <ul> <li>The biggest surprises</li> <li>Common misconceptions about working in-house</li> <li>The benefits</li> <li>The things you'll miss from agency life</li> </ul> And more! Time stamps: 00:00:37 - Intro 00:01:25 - SISTRIX TrendWatch 00:05:54 - Interview with Jen Penaluna 00:50:06 - Outro Sponsor: Search with Candour is sponsored by SISTRIX, the SEO's toolbox. Go to <a href="https://www.sistrix.com/trends/" rel="noopener noreferer nofollow" target="_blank">sistrix.com/trends</a> and sign up for the TrendWatch newsletter today! Full show notes and transcript available at <a href="https://withcandour.co.uk/blog/category/podcast" rel="noopener noreferer nofollow" target="_blank">search.withcandour.co.uk.</a>

Moving from agency to in-house with Jen Penaluna

SEO is booming, and growth goes hand in hand with job opportunities. The last 12 months or so have already seen SEO professionals across the industry changing companies and changing roles at a furious pace, but there's no sign of the recruitment drive slowing down. You might find yourself facing a career choice soon. When it comes, what will you be thinking about? What progression opportunities does your current workplace offer, and what might be available elsewhere? What do the different job roles in SEO mean from company to company? We had the pleasure of speaking to Jen Penalua about these questions and more. Jen is a senior SEO strategist at Evoluted, and was one of the people to take the plunge and move to a new company in the pandemic. This interview was a fantastic opportunity to get Jen's insights into her own decision making process, and to have the opportunity to discuss how SEO careers can look different from company to company. You can follow all of us on the podcast on Twitter, at @penaluna_jen, @seoliviamae and @BenJGarry.

SEO is booming, and growth goes hand in hand with job opportunities. The last 12 months or so have already seen SEO professionals across the industry changing companies and changing roles at a furious pace, but there's no sign of the recruitment drive slowing down. You might find yourself facing a career choice soon. When it comes, what will you be thinking about? What progression opportunities does your current workplace offer, and what might be available elsewhere? What do the different job roles in SEO mean from company to company? We had the pleasure of speaking to Jen Penalua about these questions and more. Jen is a senior SEO strategist at <a href="https://www.evoluted.net/" rel="nofollow" target="_blank">Evoluted</a>, and was one of the people to take the plunge and move to a new company in the pandemic. This interview was a fantastic opportunity to get Jen's insights into her own decision making process, and to have the opportunity to discuss how SEO careers can look different from company to company. You can follow all of us on the podcast on Twitter, at <a href="https://twitter.com/penaluna_jen" rel="nofollow" target="_blank">@penaluna_jen</a>, <a href="https://twitter.com/EddJTW" rel="nofollow" target="_blank">@seoliviamae</a> and <a href="https://twitter.com/BenJGarry" rel="nofollow" target="_blank">@BenJGarry</a>.

RankUp #27 – Jen Penaluna on Career Choices in SEO

We chat with the amazing Jen Penaluna from Bigfoot Digital, a specialist SEO agency based in Barnsley. Jen joined the team just over three years ago and has quickly risen to become the SEO Manager.  The focus of this episode is all about search intent. We talk about why it is important and why you should avoid purely looking at search volumes to determine which keywords you want to rank for. Jen shares a great example throughout the episode as we talk about the word razor and how the SERP provides some very surprising results. We also cover keyword research, duplicate content, free tools, and more. Overall, the episode should help you to understand why it is important to conduct thorough research before identifying which keywords you want to invest your time and effort on. 

We chat with the amazing Jen Penaluna from <a href="https://www.bigfootdigital.co.uk/" rel="nofollow" target="_blank">Bigfoot Digital</a>, a specialist SEO agency based in Barnsley. Jen joined the team just over three years ago and has quickly risen to become the SEO Manager.  The focus of this episode is all about search intent. We talk about why it is important and why you should avoid purely looking at search volumes to determine which keywords you want to rank for. Jen shares a great example throughout the episode as we talk about the word razor and how the SERP provides some very surprising results. We also cover keyword research, duplicate content, free tools, and more. Overall, the episode should help you to understand why it is important to conduct thorough research before identifying which keywords you want to invest your time and effort on.