Kim Wijkstrom

4 Podcast Episodes

How cultural curiosity makes an impact with Kim Wijkstrom

How cultural curiosity makes an impact with Kim Wijkstrom

What does it take to become brand-defining? On this episode of The Reinventionists Podcast, Joe Jackman chats with Kim W... Read more

7 Jul 2021

39mins

CMO Kim Wijkstrom: Start with the Brand Story not Silver Bullets

CMO Kim Wijkstrom: Start with the Brand Story not Silver Bullets

Joakim (Kim) Wijkstrom, SVP / CMO of Vanda Pharmaceuticals, has learned to “Think Different” and have “Lending Done Huma... Read more

11 Feb 2021

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125: Kim Wijkstrom believes brand is key in the strategic growth of a company

125: Kim Wijkstrom believes brand is key in the strategic growth of a company

This week's episode of “Marketing Today,” finds Alan talking with Kim Wijkstrom, CMO for OneMain Financial. In his role ... Read more

28 Nov 2018

30mins

Ep 54: Kim Wijkstrom of One Main Financial on Embracing Change

Ep 54: Kim Wijkstrom of One Main Financial on Embracing Change

'The Cultural Anthropologist'. This week, my conversation with Kim Wijkstrom, the CMO of One Main Financial.  He has see... Read more

4 May 2018

54mins

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