Ellin Purdom's guest appearances

Ellin Purdom

Chat Chow TV (HD)

Girl on Purpose with Vivian Tenorio

Roy Choi

Lisa Price

Sam Polk

Guy Kawasaki

Theo Von

Daniel Boulud

Chris Cosentino

Duff Goldman

Geoffrey Zakarian

Amanda Bates

Fabio Viviani

Norman Van Aken

Katie Lee

Adam Rapoport

Mark Rosati

OwlTail

In the investment world, Ellin Purdom is known to her clients as a Director of Client Services. But Ellin is also Catherine Hughes’ cousin and best friend. The two women grew up together in Piedmont and share memories of enjoying Catherine’s godmother’s hand-made toffee on holidays and special occasions. Ellin now lives in Marin County, California, and she and Catherine talk often, preferably over toffee. Not surprisingly, Ellin found the notion of publicizing Toffee Talk as irresistible as the candy itself. Thirty years experience in the investment advisory business have turned Ellin into a networker extraordinaire. She has deep roots in the Bay Area and loves meeting new people and helping them connect with others. Not surprisingly, Ellin has developed a passion for, and a great expertise in, marketing through social media. As Toffee Talk’s Director of Social Networking, Ellin uses Twitter, Facebook, Linked In and Google Plus to get the word out about Toffee Talk. Her efforts have gotten Toffee Talk featured in influential foodie blogs and on the Daily Grommet, One Kings Lane and Daily Gourmet online marketplaces. And whether she’s wearing her financial hat or her marketing one, Ellin chooses Toffee Talk for all her business gifts.     On Today's show Ellin will share: - What her top  business tips are for aspiring entrepreneurs - How social media has helped them expand their business - How they landed a sweet gig - GOOGLE! - How they started the business - Plus much more...

In the investment world, Ellin Purdom is known to her clients as a Director of Client Services. But Ellin is also Catherine Hughes’ cousin and best friend. The two women grew up together in Piedmont and share memories of enjoying Catherine’s godmother’s hand-made toffee on holidays and special occasions. Ellin now lives in Marin County, California, and she and Catherine talk often, preferably over toffee. Not surprisingly, Ellin found the notion of publicizing Toffee Talk as irresistible as the candy itself. Thirty years experience in the investment advisory business have turned Ellin into a networker extraordinaire. She has deep roots in the Bay Area and loves meeting new people and helping them connect with others. Not surprisingly, Ellin has developed a passion for, and a great expertise in, marketing through social media. As Toffee Talk’s Director of Social Networking, Ellin uses Twitter, Facebook, Linked In and Google Plus to get the word out about Toffee Talk. Her efforts have gotten Toffee Talk featured in influential foodie blogs and on the Daily Grommet, One Kings Lane and Daily Gourmet online marketplaces. And whether she’s wearing her financial hat or her marketing one, Ellin chooses Toffee Talk for all her business gifts. On Today's show Ellin will share: - What her top  business tips are for aspiring entrepreneurs - How social media has helped them expand their business - How they landed a sweet gig - GOOGLE! - How they started the business - Plus much more...

052: Ellin Purdom, Director of Social Networking at Toffee Talk

Catherine Hughes

After 30 years in real estate, Catherine Hughes was ready for a career change. “Let’s talk toffee!” Catherine said to her friends. Right then, she realized she had just named her delicious confection: Toffee Talk. It was the beginning of Catherine’s evolution from dealmaker to candy maker. In a matter of months, her new company, CJ’s Toffee and Toppings, had launched Toffee Talk. The toffee was exceptional, with a rich taste and melting texture people raved about. Catherine refined the recipe for weeks, trying out different brands of butter and chocolate before settling on the right combination for her “little pieces of conversation.” Recognition came quickly, with Toffee Talk winning “best of show” at the 2010 Marin County Fair. Catherine soon branched out from the traditional almond toffee, adding peanut, pecan and red walnut varieties. CJ’s Toffee and Toppings also introduced Crumble Mumble, a crunchy combo of chocolate, toffee and nuts to sprinkle over everything from ice cream to oatmeal.

After 30 years in real estate, Catherine Hughes was ready for a career change. “Let’s talk toffee!” Catherine said to her friends. Right then, she realized she had just named her delicious confection: Toffee Talk. It was the beginning of Catherine’s evolution from dealmaker to candy maker. In a matter of months, her new company, CJ’s Toffee and Toppings, had launched Toffee Talk. The toffee was exceptional, with a rich taste and melting texture people raved about. Catherine refined the recipe for weeks, trying out different brands of butter and chocolate before settling on the right combination for her “little pieces of conversation.” Recognition came quickly, with Toffee Talk winning “best of show” at the 2010 Marin County Fair. Catherine soon branched out from the traditional almond toffee, adding peanut, pecan and red walnut varieties. CJ’s Toffee and Toppings also introduced Crumble Mumble, a crunchy combo of chocolate, toffee and nuts to sprinkle over everything from ice cream to oatmeal.

Catherine Hughes & Ellin Purdom / Toffee Talk