Kristen Novak's guest appearances

Kristen Novak

B2B Growth

Move: The Go To Market Podcast

Poolside Podcast

Daniel Gaugler

Derek Slayton

David Pyrzenski

Logan Lyles

Dave Rigotti

Jeff Soriano

Michael McCunney

Anand Thaker

Alex Gobbi

Julia Stead

Tony Yang

Andy Raskin

Kira Mondrus

Mike Volpe

Justin Keller

OwlTail

#146 What’s working and what needs to evolve in the influencer marketing space? In this episode, I talk with Kristen Novak, founder of WILD Public Relations, about what it’s like to run a PR agency in 2022. We dive into what brands are looking for from influencers, what it’s been like working in PR over these past couple of years, and Kristen’s own experiences running a business while becoming a mother. We talk about the importance of finding your niche as a content creator, the mental health struggles many influencers face, and where the industries might be going in the future. This episode gives influencers and content creators a peek behind the curtain into the needs and expectations of public relations firms and brands. Follow for more:www.instagram.com/poolsidedigital www.instagram.com/almostffamousShow Notes:Kristen dives into why she founded WILD Public Relations, the negative connotations associated with “agencies,” and what she was doing before she started WILD.What exactly is PR and how is it different from marketing?Would Kristen do anything differently if she could start over with WILD? What’s it like to run a business as a new mom? Kristen’s tips and personal mental health journey. Kristen’s favourite projects she’s worked on and what she loves about running her own business.How has WILD managed to adapt throughout all the shutdowns these past couple years? Plus, what it’s like for PR agencies to be able to run events again.Diving into influencer marketing: What’s working, what needs to evolve, and what are brands looking to see?The importance of choosing a niche for your content creation.What types of content is Kristen tired of seeing? Discussing authentic content versus following trends.How does WILD sort through and choose influencers to work with?Where does Kristen see influencer marketing and PR going in the future? Addressing mental health concerns in the influencer marketing space.Does Kristen have plans to open another business?Mentioned in this Episode:WILD Public Relations: https://wildpr.ca/ WILD Public Relations on Instagram: https://www.instagram.com/wild.pr/

#146 What’s working and what needs to evolve in the influencer marketing space? In this episode, I talk with Kristen Novak, founder of WILD Public Relations, about what it’s like to run a PR agency in 2022. We dive into what brands are looking for from influencers, what it’s been like working in PR over these past couple of years, and Kristen’s own experiences running a business while becoming a mother. We talk about the importance of finding your niche as a content creator, the mental health struggles many influencers face, and where the industries might be going in the future. This episode gives influencers and content creators a peek behind the curtain into the needs and expectations of public relations firms and brands. Follow for more: <a href="http://www.instagram.com/poolsidedigital" rel="nofollow" target="_blank">www.instagram.com/poolsidedigital</a> <a href="http://www.instagram.com/almostffamous" rel="nofollow" target="_blank">www.instagram.com/almostffamous</a> Show Notes: Kristen dives into why she founded WILD Public Relations, the negative connotations associated with “agencies,” and what she was doing before she started WILD. What exactly is PR and how is it different from marketing? Would Kristen do anything differently if she could start over with WILD? What’s it like to run a business as a new mom? Kristen’s tips and personal mental health journey. Kristen’s favourite projects she’s worked on and what she loves about running her own business. How has WILD managed to adapt throughout all the shutdowns these past couple years? Plus, what it’s like for PR agencies to be able to run events again. Diving into influencer marketing: What’s working, what needs to evolve, and what are brands looking to see? The importance of choosing a niche for your content creation. What types of content is Kristen tired of seeing? Discussing authentic content versus following trends. How does WILD sort through and choose influencers to work with? Where does Kristen see influencer marketing and PR going in the future? Addressing mental health concerns in the influencer marketing space. Does Kristen have plans to open another business? Mentioned in this Episode: WILD Public Relations: <a href="https://wildpr.ca/" rel="nofollow" target="_blank">https://wildpr.ca/</a> WILD Public Relations on Instagram: <a href="https://www.instagram.com/wild.pr/" rel="nofollow" target="_blank">https://www.instagram.com/wild.pr/</a>

EPS 146: How to win over PR firms and brands as an influencer in 2022 (Guest: Kristen Novak)

In this episode Kaitlin interviews Kristen Novak, Account-Based Marketing Manager for Strategic Accounts at National Instruments.

In this episode Kaitlin interviews Kristen Novak, Account-Based Marketing Manager for Strategic Accounts at National Instruments.

150: Why Sales/Marketing Alignment Is Foundational for NI's ABM Strategy w/ Kristen Novak

In this episode we talk to Kristen Novak, Account Based Marketing Manager for Strategic Accounts, National Instruments. Kristen shares 4 practical ways to align your ABM efforts with sales for better results:   Get together during the planning stages, not later in the process   Attend the same training &amp; conferences as the sales team   Share the same tech stack to share common language &amp; responsibilities   Visit customers with the sales team for better customer conversations when both departments are represented.   Kristen will be speaking more on this topic at next month's #FlipMyFunnel conference, August 8th in Boston. Get your tickets at: https://flipmyfunnel.com/2018-flipmyfunnel-conference/ Use the exclusive promo code for B2B Growth listeners to get 50% off: B2BGROWTH Click here to connect with this guest on LinkedIn.

In this episode we talk to Kristen Novak, Account Based Marketing Manager for Strategic Accounts, <a href="http://www.ni.com/" rel="nofollow noopener noreferrer" target="_blank">National Instruments</a>. Kristen shares 4 practical ways to align your ABM efforts with sales for better results: <ol> <li> Get together during the planning stages, not later in the process </li> <li> Attend the same training &amp; conferences as the sales team </li> <li> Share the same tech stack to share common language &amp; responsibilities </li> <li> Visit customers with the sales team for better customer conversations when both departments are represented. </li> </ol> Kristen will be speaking more on this topic at next month's #FlipMyFunnel conference, August 8th in Boston. Get your tickets at: <a href="https://flipmyfunnel.com/2018-flipmyfunnel-conference/" rel="nofollow noopener noreferrer" target="_blank">https://flipmyfunnel.com/2018-flipmyfunnel-conference/</a> Use the exclusive promo code for B2B Growth listeners to get 50% off: B2BGROWTH <a href="https://www.linkedin.com/in/kristennovak/" rel="noopener nofollow" target="_blank">Click here to connect with this guest on LinkedIn</a>.

746: 4 Ways to Align ABM & Sales for Customer Success w/ Kristen Novak