Cristina Nuñez's guest appearances

Cristina Nuñez

The Glossy Beauty Podcast

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

Nobleza Hormiga Podcast 

Founded Beauty

OwlTail

As the barrier to founding a beauty brand is lower than ever, there is also more opportunity to spot the next big thing earlier in brands' life cycles.Private equity firm True Beauty Ventures "was really born out of a frustration ... and being restricted on the types of businesses [we] could invest in," said TBV co-founder and general partner Cristina Nuñez on the latest episode of the Glossy Beauty Podcast.Nuñez, the former gm and COO of Clark's Botanicals, had been approached by her co-founder, Rich Gersten, about building a beauty- and wellness-specific firm that could invest at the earliest stage. "[Prior, Rich] couldn't invest in any brand without a minimum check of $10 [million] or $20 million," she said.True Beauty Ventures' sweet spot is between the $1 million and $3 million check size, and it has the goal of further supporting brands with more capital as they grow. Since founding True Beauty Ventures at the height of the pandemic, Nuñez and Gersten have invested in emerging brands like K18, Maude and Crown Affair, and best-in-class brands further along in their journey like Moon Juice.

As the barrier to founding a beauty brand is lower than ever, there is also more opportunity to spot the next big thing earlier in brands' life cycles.Private equity firm True Beauty Ventures "was really born out of a frustration ... and being restricted on the types of businesses [we] could invest in," said TBV co-founder and general partner Cristina Nuñez on the latest episode of the Glossy Beauty Podcast.Nuñez, the former gm and COO of Clark's Botanicals, had been approached by her co-founder, <a href="https://www.glossy.co/podcasts/tengram-capital-partners-rich-gersten-clean-and-natural-are-no-longer-differentiators/" rel="nofollow" target="_blank">Rich Gersten,</a> about building a beauty- and wellness-specific firm that could invest at the earliest stage. "[Prior, Rich] couldn't invest in any brand without a minimum check of $10 [million] or $20 million," she said.True Beauty Ventures' sweet spot is between the $1 million and $3 million check size, and it has the goal of further supporting brands with more capital as they grow. Since founding True Beauty Ventures at the height of the pandemic, Nuñez and Gersten have invested in emerging brands like K18, Maude and Crown Affair, and best-in-class brands further along in their journey like Moon Juice.

True Beauty Ventures’ Cristina Nuñez: 'We want to be relationship builders'

Our guest today is Cristina Nuñez, Co-founder and General Partner of True Beauty Ventures. Some of their investments include Maude, Crown Affair, and K18. Today’s episode focuses on how to invest and build a beauty and personal care brand. Without further ado, here’s Cristina. Some of the questions I ask her: Why start a fund only focused on beauty and personal care? What do you look for? Does a company have to be omnichannel from day 1 in order for you to be interested? How do you think about this intersection of influencer x brand What makes great packaging great that pops in retail? What’s amazing about beauty and personal care products from an investor's perspective? How do you make DTC work as a beauty and personal care? What are some of the trends that you get excited by? How do you think about added value? What’s the initial check size do you underwrite? What does differentiated distribution mean to you? What does product innovation mean to you? Does the product need to have product innovation in order for you to invest? What’s the case for having a vertically focused fund? What’s the long term goal? What do generalist/non-vertically exclusive funds tend to not understand about your category?Realized that people take care of themselves  What has worked in the beauty and what doesn’t work in beauty? What has to be right in order for you to invest? Why a concentrated portfolio? What’s one thing you would change about VC? What’s one book that inspired you professionally and one book that inspired you personally? What’s one piece of advice for founders?

Our guest today is Cristina Nuñez, Co-founder and General Partner of True Beauty Ventures. Some of their investments include Maude, Crown Affair, and K18. Today’s episode focuses on how to invest and build a beauty and personal care brand. Without further ado, here’s Cristina. Some of the questions I ask her: <ol><li>Why start a fund only focused on beauty and personal care?</li> <li>What do you look for? Does a company have to be omnichannel from day 1 in order for you to be interested? How do you think about this intersection of influencer x brand</li> <li>What makes great packaging great that pops in retail?</li> <li>What’s amazing about beauty and personal care products from an investor's perspective?</li> <li>How do you make DTC work as a beauty and personal care?</li> <li>What are some of the trends that you get excited by?</li> <li>How do you think about added value?</li> <li>What’s the initial check size do you underwrite?</li> <li>What does differentiated distribution mean to you?</li> <li>What does product innovation mean to you? Does the product need to have product innovation in order for you to invest?</li> <li>What’s the case for having a vertically focused fund? What’s the long term goal?</li> <li>What do generalist/non-vertically exclusive funds tend to not understand about your category?<ol><li>Realized that people take care of themselves</li> </ol></li> <li>What has worked in the beauty and what doesn’t work in beauty?</li> <li>What has to be right in order for you to invest?</li> <li>Why a concentrated portfolio?</li> <li>What’s one thing you would change about VC?</li> <li>What’s one book that inspired you professionally and one book that inspired you personally?</li> <li>What’s one piece of advice for founders?</li></ol>

Cristina Nuñez (True Beauty Ventures) - How to invest in beauty and personal care brands

Rich Gersten

Beauty veterans with a combined 45 years of beauty-focused investment experience, Cristina Nuñez and Rich Gersten are co-founders of the venture capital firm, True Beauty Ventures. They invest in beauty, wellness and personal care businesses, upon the premise that true experience and true expertise matter.  Focusing on growth capital investments exclusively in the beauty and wellness space, their story is one you cannot miss!If you enjoyed this episode, please make sure you like, subscribe and share with anyone you know who will love it too!Founded Beauty is available on all podcast platforms and we release new episodes every Monday and Thursday so be sure to follow the podcast to be notified. We really appreciate every single listen, share, and review. It goes such a long way and helps us reach new listeners. Follow Akash, Rich &amp; Cristina:Akash Mehta: @mehta_aFable &amp; Mane: @fableandmanewww.fableandmane.comRich Gersten: @richg_tbvCristina Nuñez: @cristina_m_nunezTrue Beauty Ventures: @truebeautyventureswww.truebeautyventures.comFor more information about Founded Beauty, please visit www.foundedbeauty.com#foundedbeauty Hosted on Acast. See acast.com/privacy for more information.

Beauty veterans with a combined 45 years of beauty-focused investment experience, Cristina Nuñez and Rich Gersten are co-founders of the venture capital firm, True Beauty Ventures. They invest in beauty, wellness and personal care businesses, upon the premise that true experience and true expertise matter.  Focusing on growth capital investments exclusively in the beauty and wellness space, their story is one you cannot miss!If you enjoyed this episode, please make sure you like, subscribe and share with anyone you know who will love it too!Founded Beauty is available on all podcast platforms and we release new episodes every Monday and Thursday so be sure to follow the podcast to be notified. We really appreciate every single listen, share, and review. It goes such a long way and helps us reach new listeners. Follow Akash, Rich &amp; Cristina:Akash Mehta: <a href="https://www.instagram.com/mehta_a/" rel="noopener noreferrer nofollow" target="_blank">@mehta_a</a>Fable &amp; Mane: <a href="https://www.instagram.com/fableandmane/" rel="noopener noreferrer nofollow" target="_blank">@fableandmane</a><a href="www.fableandmane.com" rel="noopener noreferrer nofollow" target="_blank">www.fableandmane.com</a>Rich Gersten: <a href="https://www.instagram.com/richg_tbv/?hl=en" rel="noopener noreferrer nofollow" target="_blank">@richg_tbv</a>Cristina Nuñez: <a href="https://www.instagram.com/cristina_m_nunez/?hl=en" rel="noopener noreferrer nofollow" target="_blank">@cristina_m_nunez</a>True Beauty Ventures: <a href="https://www.instagram.com/truebeautyventures/?hl=en" rel="noopener noreferrer nofollow" target="_blank">@truebeautyventures</a><a href="www.truebeautyventures.com" rel="noopener noreferrer nofollow" target="_blank">www.truebeautyventures.com</a>For more information about Founded Beauty, please visit <a href="www.foundedbeauty.com" rel="noopener noreferrer nofollow" target="_blank">www.foundedbeauty.com</a>#foundedbeauty Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.