Sally Morrison's guest appearances

Sally Morrison

Inside the Jewelry Trade Radio Show

The Jewelry District

Paul Zimnisky Diamond Analytics Podcast

Tiffany Stevens

Michelle Graff

Matt Stuller

Avi Krawitz

Rob Bates

Kate Peterson

David Kellie

Barbara Palumbo

Andrea Hill

Bryan Eisenberg

Jeffrey Cohen

Paco Underhill

Edward Johnson

Ken Johnson

Matthew Hart

OwlTail

In This Episode In this edition of “The Jewelry District,” you’ll hear JCK editor-in-chief Victoria Gomelsky and news director Rob Bates interview Sally Morrison, the chief marketing officer of Lightbox Jewelry. The three talk about how Morrison got into the industry and her own impressions of coming up in the diamond industry. You’ll also hear her discuss how society is changing, her partnerships with designers, and about the sustainability and ethics of diamonds. Show Notes 01:45 Sally Morrison talks about how she got into the industry. 14:20 Rob questions Morrison on our changing society and ad campaigns that try to keep up. 18:45 Victoria asks Morrison how she teams up with designers; Rob asks her about social media. 24:00 Morrison tells us about Lightbox Jewelry. 34:39 Morrison talks sustainability and ethics in the diamond industry. 38:00 Some final thoughts from Morrison about Lightbox and what it's like to be a woman in the jewelry industry.  Episode Credits  Hosts: Rob Bates and Victoria Gomelsky Editor: Levi Sharpe Producer and engineer: Natalie Chomet  Plugs: jckonline.com, @jckmagazine  Show Recap  How Sally Morrison Jumped Into the Jewelry Industry Morrison had a long career in different industries in the United States before she got her start in jewelry. On getting her first job at Diamond Information Center, she relates what she learned and her first impressions of the industry. Women self-purchasing diamonds and people’s changing attitudes toward gold jewelry also pop up in the conversation. Morrison shares what ad campaigns she thinks should be emulated.  Changing Times Call for Changing Measures Morrison realizes that there’s a need to keep up with cultural changes and trends. Rob and Morrison talk about early De Beers ad campaigns and their effect on the diamond industry, even years later. Morrison also enlightens us on the importance of partnering with designers. Of course, social media is always something to keep in mind in these changing times, and Morrison talks about the difficulties in navigating that terrain.  Lightbox Jewelry As the chief marketing officer of Lightbox Jewelry, Morrison certainly knowns the ins and outs of the lab-grown diamond industry. Rob questions Morrison on whether Lightbox helped legitimize lab-grown diamonds—and Morrison has something to say about the word legitimacy. Morrison reflects on the commercial potential she saw in the brand and why 2017 was the right time for takeoff.  Can There Be Transparency or Ethics in Sustainability? As Rob and Victoria covered in the last episode, there’s certainly a lot to discuss when it comes to jewelry sustainability and ethics. Victoria asks Morrison about responsibility in ad campaigns for sustainability and ethics promises from company to company. When asked, Morrison talks about how she sees promises of sustainability functioning for Lightbox. The episode wraps up with thoughts about Lightbox and what Morrison thinks about being a woman in the industry.

In This Episode In this edition of “The Jewelry District,” you’ll hear JCK editor-in-chief <a href="https://www.jckonline.com/writer/victoria-gomelsky/" rel="nofollow" target="_blank">Victoria Gomelsky</a> and news director <a href="https://www.jckonline.com/writer/rob-bates/" rel="nofollow" target="_blank">Rob Bates</a> interview Sally Morrison, the chief marketing officer of Lightbox Jewelry. The three talk about how Morrison got into the industry and her own impressions of coming up in the diamond industry. You’ll also hear her discuss how society is changing, her partnerships with designers, and about the sustainability and ethics of diamonds. Show Notes 01:45 Sally Morrison talks about how she got into the industry. 14:20 Rob questions Morrison on our changing society and ad campaigns that try to keep up. 18:45 Victoria asks Morrison how she teams up with designers; Rob asks her about social media. 24:00 Morrison tells us about Lightbox Jewelry. 34:39 Morrison talks sustainability and ethics in the diamond industry. 38:00 Some final thoughts from Morrison about Lightbox and what it's like to be a woman in the jewelry industry. Episode Credits Hosts: Rob Bates and Victoria Gomelsky Editor: Levi Sharpe Producer and engineer: Natalie Chomet Plugs: <a href="http://jckonline.com" rel="nofollow" target="_blank">jckonline.com</a>, <a href="http://instagram.com/jckmagazine" rel="nofollow" target="_blank">@jckmagazine</a> Show Recap How Sally Morrison Jumped Into the Jewelry Industry Morrison had a long career in different industries in the United States before she got her start in jewelry. On getting her first job at Diamond Information Center, she relates what she learned and her first impressions of the industry. Women self-purchasing diamonds and people’s changing attitudes toward gold jewelry also pop up in the conversation. Morrison shares what ad campaigns she thinks should be emulated. Changing Times Call for Changing Measures Morrison realizes that there’s a need to keep up with cultural changes and trends. Rob and Morrison talk about early De Beers ad campaigns and their effect on the diamond industry, even years later. Morrison also enlightens us on the importance of partnering with designers. Of course, social media is always something to keep in mind in these changing times, and Morrison talks about the difficulties in navigating that terrain. Lightbox Jewelry As the chief marketing officer of Lightbox Jewelry, Morrison certainly knowns the ins and outs of the lab-grown diamond industry. Rob questions Morrison on whether Lightbox helped legitimize lab-grown diamonds—and Morrison has something to say about the word legitimacy. Morrison reflects on the commercial potential she saw in the brand and why 2017 was the right time for takeoff. Can There Be Transparency or Ethics in Sustainability? As Rob and Victoria covered in the last episode, there’s certainly a lot to discuss when it comes to jewelry sustainability and ethics. Victoria asks Morrison about responsibility in ad campaigns for sustainability and ethics promises from company to company. When asked, Morrison talks about how she sees promises of sustainability functioning for Lightbox. The episode wraps up with thoughts about Lightbox and what Morrison thinks about being a woman in the industry.

Episode 8: Guest Sally Morrison

In this episode, Paul talks with industry marketing expert Sally Morrison, currently Chief Marketing Officer of Lightbox, De Beers’ lab-grown diamond jewelry brand. The conversation starts with a discussion about how the diamond industry has not moved fast enough in recent years to embrace a changing consumer. However, Sally expresses her enthusiasm towards the emergence of so many new, young jewelry designers and the positive impact that can have on the industry. Next, the two discuss the diamond industry’s supply chain transparency initiatives, generic diamond marketing, protecting the “gift of love” market and fine versus fashion jewelry. Last, the discussion moves to lab-created diamonds and the marketing process of differentiating the product from natural.   Hosted by: Paul Zimnisky Guest: Sally Morrison Guest plug: www.lightboxjewelry.com More information on PZDA’s State of the Diamond Market report: www.paulzimnisky.com/products   Show contact: paul@paulzimnisky.com or visit www.paulzimnisky.com.   Please note that the contents of this podcast includes anecdotes, observations and opinions. The information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Please read full disclosure at: www.paulzimnisky.com.

In this episode, Paul talks with industry marketing expert Sally Morrison, currently Chief Marketing Officer of Lightbox, De Beers’ lab-grown diamond jewelry brand. The conversation starts with a discussion about how the diamond industry has not moved fast enough in recent years to embrace a changing consumer. However, Sally expresses her enthusiasm towards the emergence of so many new, young jewelry designers and the positive impact that can have on the industry. Next, the two discuss the diamond industry’s supply chain transparency initiatives, generic diamond marketing, protecting the “gift of love” market and fine versus fashion jewelry. Last, the discussion moves to lab-created diamonds and the marketing process of differentiating the product from natural. Hosted by: Paul Zimnisky Guest: Sally Morrison Guest plug: <a href="http://www.lightboxjewelry.com/" rel="nofollow" target="_blank">www.lightboxjewelry.com</a> More information on PZDA’s State of the Diamond Market report: <a href="http://www.paulzimnisky.com/products" rel="nofollow" target="_blank">www.paulzimnisky.com/products</a> Show contact: <a href="mailto:paul@paulzimnisky.com">paul@paulzimnisky.com</a> or visit <a href="http://www.paulzimnisky.com" rel="nofollow" target="_blank">www.paulzimnisky.com</a>. Please note that the contents of this podcast includes anecdotes, observations and opinions. The information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Please read full disclosure at: <a href="http://www.paulzimnisky.com" rel="nofollow" target="_blank">www.paulzimnisky.com</a>.

Guest: Sally Morrison

The multiple award-winning jewelry marketing expert Sally Morrison sits down to talk about receiving the prestigious Jewelers of America 2018 GEM Lifetime Achievement award. Sally is a highly successful, world-renowned jewelry marketer. She has held top-level marketing positions with Miramax films, J. Walter Thompson ad agency, De Beers, Forevermark, the World Gold Council, the Diamond Producers Association and Gemfields.  Sally shares stories about being a publicist for Elizabeth Taylor, working with Harvey Weinstein at Miramax films, as well as, her illustrious career and insights into marketing jewelry today. 

The multiple award-winning jewelry marketing expert Sally Morrison sits down to talk about receiving the prestigious Jewelers of America 2018 GEM Lifetime Achievement award. Sally is a highly successful, world-renowned jewelry marketer. She has held top-level marketing positions with Miramax films, J. Walter Thompson ad agency, De Beers, Forevermark, the World Gold Council, the Diamond Producers Association and Gemfields.  Sally shares stories about being a publicist for Elizabeth Taylor, working with Harvey Weinstein at Miramax films, as well as, her illustrious career and insights into marketing jewelry today.

Sally Morrison - 2018 GEM Award for Lifetime Achievement