Mark Grilli's guest appearances

Mark Grilli

SMACtalk

Leaders of B2B - Interviews on B2B Leadership, Tech, SaaS, Revenue, Sales, Marketing and Growth

Elon Musk

Lonnie Miller

Daniel Newman

Alan Trefler

Colleen Francis

Dan Mitchell

Roger Thomas

Jon Perera

Matt Charney

Ginger Shimp

Jeff Janiszewski

Steve Rudolph

Twitter Blows

Don Schuerman

Bryan Krammer

OwlTail

Mark Grilli, Chief Marketing Officer at CommerceHub shares his thoughts on the changing world of retail and gives insight on how to adapt from a marketing standpoint. Some key takeaways include:Marketers have to make it clear to customers why they should adapt to change Marketers need to gain executive support in order to help drive the change.It’s essential to move fast and continuously question where you are. Marketers shouldn’t rely on data alone; they need to know their customers, be creative and use their gut instincts.Marketers need to find the best way to gain insight into their customers’ companies and to help sales communicate with them on a personal level.The future of marketing lies in a hybrid model with both remote and in-person events.Marketing leaders in the retail space will find Mark’s experience invaluable. Understanding the changes in retail can help them adapt and gain a competitive advantage in the business.Website - https://www.commercehub.com/LinkedIn - https://www.linkedin.com/in/mark-grilli-7b5743/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships &amp; grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com 

<a href="https://www.linkedin.com/in/mark-grilli-7b5743" rel="nofollow" target="_blank">Mark Grilli</a>, Chief Marketing Officer at <a href="https://www.commercehub.com/" rel="nofollow" target="_blank">CommerceHub</a> shares his thoughts on the changing world of retail and gives insight on how to adapt from a marketing standpoint. Some key takeaways include: <ul><li>Marketers have to make it clear to customers why they should adapt to change </li><li>Marketers need to gain executive support in order to help drive the change.</li><li>It’s essential to move fast and continuously question where you are. </li><li>Marketers shouldn’t rely on data alone; they need to know their customers, be creative and use their gut instincts.</li><li>Marketers need to find the best way to gain insight into their customers’ companies and to help sales communicate with them on a personal level.</li><li>The future of marketing lies in a hybrid model with both remote and in-person events.</li></ul> Marketing leaders in the retail space will find Mark’s experience invaluable. Understanding the changes in retail can help them adapt and gain a competitive advantage in the business. <ul><li>Website - <a href="https://www.commercehub.com/" rel="nofollow" target="_blank">https://www.commercehub.com/</a></li><li>LinkedIn - <a href="https://www.linkedin.com/in/mark-grilli-7b5743/" rel="nofollow" target="_blank">https://www.linkedin.com/in/mark-grilli-7b5743/</a></li></ul> This episode is brought to you by Content Allies. Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking.  We schedule interviews with your ideal prospects and strategic partners so that you can build relationships &amp; grow your business.  You show up and have conversations, we handle everything else. Learn more at <a href="https://contentallies.com/" rel="nofollow" target="_blank">ContentAllies.com</a>

Managing Change by Adapting Quickly with Mark Grilli at CommerceHub

Theo Priestly

Once upon a time, it felt like the only time an employee dealt with HR was when they were hired, when they left the company and perhaps when they had a question about their insurance or another benefit. All in all, the HR department has over the years earned a reputation as a bit of a stranger to the everyday employee. However, that reputation is changing.  In this week’s SMACTalk, the third in our series partnership with Adobe Document Cloud, we explore one of the critical topics inside of every business, Digital Transformation. This week Mark Grilli from Adobe and Theo Priestly, known Digital Transformation expert and Technology Evangelist joined hosts Brian Fanzo and Daniel Newman to discuss the transformation in the enterprise; covering where we are now, the biggest challenges for organizations looking to transform as well as some predictions as to the future of digital for organizations, how transformation efforts will continue to evolve and what leaders need to be thinking about to successfully transform their businesses. A few of the questions that Priestly and Grilli  tackle on the show include:  As a subject that seems to have many different meanings, How do you define digital transformation? What are the keys to building a digital transformation ready business? How much does company culture impact digital transformation success? What are the key technologies driving digital transformation? Where should businesses that are on the sidelines start with their digital transformation?  While the opinions of thought leaders Mark Grilli and Theo Priestly has many similarities, it was interesting to hear from each their different views on the questions where Grilli  provided some wonderful examples of how change is being accomplished inside of an enterprise like Adobe, whereas Priestly brought more of a wider lens few from across the digital landscape. Of course with this topic being near and dear to the hearts of the shows hosts, both Fanzo and Newman found themselves playing the role of host and guest at different points. I guess when the questions are this good, you can’t help but want to answer them. At one point the show even took a little turn from the questions above and went into who the responsible party is for digital transformation, there we got some interesting answers from our hosts and guests, but we won’t spoil the surprise as we want you to listen all the way through. (Hint: it wasn’t the CMO) What we did realize for sure is that Digital Transformation continues to be a huge undertaking for every organization. However, it’s a critical vehicle for maintaining a healthy business into a very quickly changing future full of new technology, new services and a million other unknowns. Follow our guests on Social Media: Mark Grilli on Linkedin: https://www.linkedin.com/in/mark-grilli-7b5743 Theo Priestly: @itreduxWhat is SMACtalk Live: For an audience looking for a business centric multi­media experience on the topics of Social, Mobile, Analytics, and Cloud, they will have to look no further than to S.M.A.C.talk LIVE. Founded in 2014 as a weekly podcast, S.M.A.C.talk was featured as an iTunes “Top 10 New &amp; Noteworthy” for Technology and Social Media. With hard hitting conversations on not only the technology but how it relates to business and the future of work, listeners can count on this podcast for a straightforward analysis that makes the future of technology more accessible and a whole lot more fun. Find out more about SMACtalk Live: http://www.SMACtalk.Live If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on twitter: @iSocialFanz &amp; @DanielNewmanUV

Once upon a time, it felt like the only time an employee dealt with HR was when they were hired, when they left the company and perhaps when they had a question about their insurance or another benefit. All in all, the HR department has over the years earned a reputation as a bit of a stranger to the everyday employee. However, that reputation is changing.  In this week’s SMACTalk, the third in our series partnership with Adobe Document Cloud, we explore one of the critical topics inside of every business, Digital Transformation. This week Mark Grilli from Adobe and Theo Priestly, known Digital Transformation expert and Technology Evangelist joined hosts <a href="https://www.isocialfanz.com/" rel="nofollow" target="_blank">Brian Fanzo</a> and <a href="http://www.twitter.com/danielnewmanuv" rel="nofollow" target="_blank">Daniel Newman</a> to discuss the transformation in the enterprise; covering where we are now, the biggest challenges for organizations looking to transform as well as some predictions as to the future of digital for organizations, how transformation efforts will continue to evolve and what leaders need to be thinking about to successfully transform their businesses. A few of the questions that Priestly and Grilli  tackle on the show include: <ol> <li>As a subject that seems to have many different meanings, How do you define digital transformation?</li> <li>What are the keys to building a digital transformation ready business?</li> <li>How much does company culture impact digital transformation success?</li> <li>What are the key technologies driving digital transformation?</li> <li>Where should businesses that are on the sidelines start with their digital transformation?</li> </ol> While the opinions of thought leaders Mark Grilli and Theo Priestly has many similarities, it was interesting to hear from each their different views on the questions where Grilli  provided some wonderful examples of how change is being accomplished inside of an enterprise like Adobe, whereas Priestly brought more of a wider lens few from across the digital landscape. Of course with this topic being near and dear to the hearts of the shows hosts, both Fanzo and Newman found themselves playing the role of host and guest at different points. I guess when the questions are this good, you can’t help but want to answer them. At one point the show even took a little turn from the questions above and went into who the responsible party is for digital transformation, there we got some interesting answers from our hosts and guests, but we won’t spoil the surprise as we want you to listen all the way through. (Hint: it wasn’t the CMO) What we did realize for sure is that Digital Transformation continues to be a huge undertaking for every organization. However, it’s a critical vehicle for maintaining a healthy business into a very quickly changing future full of new technology, new services and a million other unknowns. Follow our guests on Social Media: Mark Grilli on Linkedin: <a href="https://www.linkedin.com/in/mark-grilli-7b5743" rel="nofollow" target="_blank">https://www.linkedin.com/in/mark-grilli-7b5743</a> Theo Priestly: <a href="http://www.twitter.com/itredux" rel="nofollow" target="_blank">@itredux</a><a href="http://smactalk.live/" rel="nofollow" target="_blank">What is SMACtalk Live:</a> For an audience looking for a business centric multi­media experience on the topics of Social, Mobile, Analytics, and Cloud, they will have to look no further than to S.M.A.C.talk LIVE. Founded in 2014 as a weekly podcast, S.M.A.C.talk was featured as an iTunes “Top 10 New &amp; Noteworthy” for Technology and Social Media. With hard hitting conversations on not only the technology but how it relates to business and the future of work, listeners can count on this podcast for a straightforward analysis that makes the future of technology more accessible and a whole lot more fun. Find out more about SMACtalk Live: <a href="http://www.smactalk.live/" rel="nofollow" target="_blank">http://www.SMACtalk.Live</a> If you want to chat about having SMACtalk Live at your event or chat with our hosts please follow them and reach out to them on twitter: <a href="http://www.twitter.com/isocialfanz" rel="nofollow" target="_blank">@iSocialFanz</a> &amp; <a href="http://www.twitter.com/danielnewmanuv" rel="nofollow" target="_blank">@DanielNewmanUV</a>

SMACtalk Ep: 64 Exploring Digital Transformation with Theo Priestly and Mark Grilli