Nik Samoylov's guest appearances

Nik Samoylov

Data Gurus

Happy Market Research Podcast

Impact Pricing

Fiona Blades

Merrill Dubrow

Adam Jolley

Vignesh Krishnan

Emmanuel Probst

Anne Brown

Michael McCrary

Paul Neto

Patrick Comer

Danielle Blugrind

Kristin Luck

Ray Poynter

James Norman

Karen Lynch

Simon Chadwick

OwlTail

Why you have to check out today’s podcast: Discover how they do market research in Conjointly  How product and market research affect pricing decisions?  How is Conjoint also used for claim selection of consumer goods?   Nik Samoylov is a Russian who moved to Australia and is the founder of Conjoint.ly, an online service for product and pricing research.  He is a former consultant of Bain &amp; Company. Nik was an outstanding student when he received First Class Honours with University Medal in Marketing from the Australian National University.   Catch Nik and find out more about his love for market research, that paved the way to put up his online service company called Conjoint.ly.  Learn from him as he details how the process of product and pricing research using conjoint analysis. Also, Nik reveals how conjoint can be useful for all kinds of mass-produced goods and the compelling reason why you need to price up.    “Sometimes, people are really afraid of pricing up, and a lot of the time, pricing up is a very good idea. People question the results of market research when the recommendation is to price up more than when it’s the price down. I think sometimes it’s useful to follow what the numbers say and price up if that’s what the numbers say.” – Nik Samoylov     Get Accelerate Your Subscription Business: Your Blueprint to Packaging &amp; Pricing for Growth Course at https://www.championsofvalue.com     Topics Covered:  00:47 – Three things to know about Nik  01:47 – How he got the idea of building his company called Conjoint  02:30 – Narrating how they do market research at Conjoint  03:51 – Asking 12 questions to several people to identify segments within the market  04:57 – Number of attributes they recommend in a product  06:08 – How the market studies made affect pricing decisions in Conjoint  10:21 – Nik details how Conjoint is also used for claim selection of consumer goods  11:26 – Using Conjoint in building customized products  13:42 – Conjoint is valid for B2B products  15:50 – Automated projects as their primary offering and no consulting work  15:59 – Price range of Conjoint  17:45 – Training program to teach people how to do Conjoint  19:02 – A piece of pricing advice to listeners  19:46 – Where and how to connect with Nik    Key Takeaways:  “Individual-level predictions are not as robust as maybe potentially they used to be, but it’s still pretty good at predicting what the market overall once. And it’s good at identifying segments within the markets by looking at clusters of people who have similar preferences. – Nik Samoylov  “When you want to make a decision for a price, you typically put in your product, competitive products, and then, you want to understand the elasticity of the month and use that information to make your pricing decision.” – Nik Samoylov  “Selecting what to say on the product is quite important, especially because it’s not just for marketing, it’s also for building that product, setting up the factory.  Big decisions can be made on the facts about whether people are tuned to one statement or another statement.” – Nik Samoylov  “Conjoint is not only used for consumer goods, but it’s also used for all sorts of goods basically. As long as you have something mass-produced, something where you need to make an investment before you decide what kind of things you’re putting together, that’s when the Conjoint can be quite useful.” – Nik Samoylov    Connect with Nik Samoylov:   conjoint.online  LinkedIn  Twitter  YouTube  Facebook     Connect with Mark Stiving:      Email: mark@impactpricing.com LinkedIn Twitter https://www.championsofvalue.com 

Why you have to check out today’s podcast:<ul> <li>Discover how they do market research in Conjointly </li> <li>How product and market research affect pricing decisions? </li> <li>How is Conjoint also used for claim selection of consumer goods? </li> </ul> Nik Samoylov is a Russian who moved to Australia and is the founder of <a href="http://Conjoint.ly" rel="nofollow" target="_blank">Conjoint.ly</a>, an online service for product and pricing research.  He is a former consultant of Bain &amp; Company. Nik was an outstanding student when he received First Class Honours with University Medal in Marketing from the Australian National University.   Catch Nik and find out more about his love for market research, that paved the way to put up his online service company called <a href="http://Conjoint.ly" rel="nofollow" target="_blank">Conjoint.ly</a>.  Learn from him as he details how the process of product and pricing research using conjoint analysis. Also, Nik reveals how conjoint can be useful for all kinds of mass-produced goods and the compelling reason why you need to price up.  “Sometimes, people are really afraid of pricing up, and a lot of the time, pricing up is a very good idea. People question the results of market research when the recommendation is to price up more than when it’s the price down. I think sometimes it’s useful to follow what the numbers say and price up if that’s what the numbers say.” – Nik Samoylov Get Accelerate Your Subscription Business: Your Blueprint to Packaging &amp; Pricing for Growth Course at <a href="https://www.championsofvalue.com/" rel="nofollow" target="_blank">https://www.championsofvalue.com</a> Topics Covered:  00:47 – Three things to know about Nik  01:47 – How he got the idea of building his company called Conjoint  02:30 – Narrating how they do market research at Conjoint  03:51 – Asking 12 questions to several people to identify segments within the market  04:57 – Number of attributes they recommend in a product  06:08 – How the market studies made affect pricing decisions in Conjoint  10:21 – Nik details how Conjoint is also used for claim selection of consumer goods  11:26 – Using Conjoint in building customized products  13:42 – Conjoint is valid for B2B products  15:50 – Automated projects as their primary offering and no consulting work  15:59 – Price range of Conjoint  17:45 – Training program to teach people how to do Conjoint  19:02 – A piece of pricing advice to listeners  19:46 – Where and how to connect with Nik  Key Takeaways:  “Individual-level predictions are not as robust as maybe potentially they used to be, but it’s still pretty good at predicting what the market overall once. And it’s good at identifying segments within the markets by looking at clusters of people who have similar preferences. – Nik Samoylov “When you want to make a decision for a price, you typically put in your product, competitive products, and then, you want to understand the elasticity of the month and use that information to make your pricing decision.” – Nik Samoylov “Selecting what to say on the product is quite important, especially because it’s not just for marketing, it’s also for building that product, setting up the factory.  Big decisions can be made on the facts about whether people are tuned to one statement or another statement.” – Nik Samoylov “Conjoint is not only used for consumer goods, but it’s also used for all sorts of goods basically. As long as you have something mass-produced, something where you need to make an investment before you decide what kind of things you’re putting together, that’s when the Conjoint can be quite useful.” – Nik Samoylov Connect with Nik Samoylov:  <ul> <li><a href="https://conjoint.online/" rel="nofollow" target="_blank">conjoint.online</a> </li> <li><a href="https://www.linkedin.com/in/niksamoylov/" rel="nofollow" target="_blank">LinkedIn</a> </li> <li><a href="https://twitter.com/conjointonline" rel="nofollow" target="_blank">Twitter</a> </li> <li><a href="https://www.youtube.com/c/Conjointly" rel="nofollow" target="_blank">YouTube</a> </li> <li><a href="https://www.facebook.com/conjoint.ly" rel="nofollow" target="_blank">Facebook</a> </li> </ul> Connect with Mark Stiving:     <ul> <li>Email: mark@impactpricing.com</li> <li><a href="https://www.linkedin.com/in/stiving/" rel="nofollow" target="_blank">LinkedIn</a></li> <li><a href="https://twitter.com/markstiving?lang=en" rel="nofollow" target="_blank">Twitter</a></li> <li><a href="https://www.championsofvalue.com/" rel="nofollow" target="_blank">https://www.championsofvalue.com</a></li> </ul>

Nik Samoylov – Right Price, Right Time, Right Customer: Optimal Pricing through Customer Preference

Welcome to the #IIEX Europe Conference Series 2019. Recorded live in Amsterdam, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Nik Samoylov, Founder at Conjoint.ly.This Episode’s Sponsor:GreenBookContact Nik Online:LinkedInConjoint.ly[00:02]Nick Samoylov from Conjoint.ly.[00:04]And Conjointy.ly has been making a big impact in the industry. I’ve been running into you guys a lot lately. Maybe you can tell us a little bit about the company.[00:13]Yes, thank you for the kind words. What we do is help companies with product and pricing research. In particular, we help with MCG clients, technology clients, other industries when they have questions about feature selection pricing, selection of claims, packaging and other things that go with it.[00:30]Yes, for sure. You started the company?[00:33]Yes, seven and a half years ago.[00:35]So fairly recent. What was your background before that? [00:40]I did marketing at uni and I graduated, so I went to Australia National University. At that time, I really wanted to work in market research and I applied for about 30 market research jobs, but nobody took me, so I had to go into consulting. I worked for a company called Bane for three years, then I left and started this. I made my way into market research, not because somebody took but I basically made my own way.[01:06]I love that story by the way. Do you have any co-founders?[01:12]At the beginning, yes but now it’s just—[01:15]Just you? It can be a little scary or daunting, starting a business?[01:21]It was and in this industry in particular when the sales cycle is quite long, it’s about six months because what we offer is not something that people may need immediately. It takes time to warm up to this type of research. The research question does not come very often. Yes, it can be but now we’re lucky to have clients who need this type of research and we’re happy that we can provide it through automation and through custom projects as well.[01:53]MRMW North America is coming up. It’s a conference in April. April 10 and 11, are you guys going to that?[02:01]I don’t think it’s scheduled at the moment.[02:04]The only reason I’m asking is that the topic is research automation and on the back of your business card it says automated product and pricing research. Can you talk just a little bit about what that actually is.[02:19]Yes, absolutely. Most of the projects we do are not done by us, humans, they are done by the platform. Our approach is to take projects that are starting as custom projects and to put them into automated tools. For example, we worked with a client on about a dozen markets for a claims test and now claims test is a methodology available on the platform so you can just copy and paste your claims for a product from an Excel file, even if you have 300 of them, and then have them tested in a very efficient manner without the need of a custom project.[02:56]Conjoint.ly obviously connected to Conjoint from a methodology perspective. Is that the dominant use case on the platform?[03:06]Yes, absolutely. Whenever people have questions about feature selection, price elasticity, what happens if you increase or decrease the price upon promotion. Conjoint is a very useful methodology for that and our tools are set up to help with that.[03:23]You do other methodologies as well?[03:25]Yes, they’re mostly what some people call advanced analytics except we transpire them into usable, user friendly interfaces that lets you put in your stimuli and then wait a few days and then get an output which tells you what is the winning combination of features and claims and press points.[03:49]The data reporting is actually pretty interesting as well. Your platform has real time access to analytics?[04:00]Yes, in the sense that, for example, if you are running a project and you want to see doth resul...

Welcome to the #IIEX Europe Conference Series 2019. Recorded live in Amsterdam, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Nik Samoylov, Founder at <a href="http://Conjoint.ly" rel="nofollow" target="_blank">Conjoint.ly</a>. This Episode’s Sponsor: GreenBook Contact Nik Online: LinkedIn <a href="http://Conjoint.ly" rel="nofollow" target="_blank">Conjoint.ly</a> [00:02] Nick Samoylov from <a href="http://Conjoint.ly" rel="nofollow" target="_blank">Conjoint.ly</a>. [00:04] And <a href="http://Conjointy.ly" rel="nofollow" target="_blank">Conjointy.ly</a> has been making a big impact in the industry. I’ve been running into you guys a lot lately. Maybe you can tell us a little bit about the company. [00:13] Yes, thank you for the kind words. What we do is help companies with product and pricing research. In particular, we help with MCG clients, technology clients, other industries when they have questions about feature selection pricing, selection of claims, packaging and other things that go with it. [00:30] Yes, for sure. You started the company? [00:33] Yes, seven and a half years ago. [00:35] So fairly recent. What was your background before that? [00:40] I did marketing at uni and I graduated, so I went to Australia National University. At that time, I really wanted to work in market research and I applied for about 30 market research jobs, but nobody took me, so I had to go into consulting. I worked for a company called Bane for three years, then I left and started this. I made my way into market research, not because somebody took but I basically made my own way. [01:06] I love that story by the way. Do you have any co-founders? [01:12] At the beginning, yes but now it’s just— [01:15] Just you? It can be a little scary or daunting, starting a business? [01:21] It was and in this industry in particular when the sales cycle is quite long, it’s about six months because what we offer is not something that people may need immediately. It takes time to warm up to this type of research. The research question does not come very often. Yes, it can be but now we’re lucky to have clients who need this type of research and we’re happy that we can provide it through automation and through custom projects as well. [01:53] MRMW North America is coming up. It’s a conference in April. April 10 and 11, are you guys going to that? [02:01] I don’t think it’s scheduled at the moment. [02:04] The only reason I’m asking is that the topic is research automation and on the back of your business card it says automated product and pricing research. Can you talk just a little bit about what that actually is. [02:19] Yes, absolutely. Most of the projects we do are not done by us, humans, they are done by the platform. Our approach is to take projects that are starting as custom projects and to put them into automated tools. For example, we worked with a client on about a dozen markets for a claims test and now claims test is a methodology available on the platform so you can just copy and paste your claims for a product from an Excel file, even if you have 300 of them, and then have them tested in a very efficient manner without the need of a custom project. [02:56] <a href="http://Conjoint.ly" rel="nofollow" target="_blank">Conjoint.ly</a> obviously connected to Conjoint from a methodology perspective. Is that the dominant use case on the platform? [03:06] Yes, absolutely. Whenever people have questions about feature selection, price elasticity, what happens if you increase or decrease the price upon promotion. Conjoint is a very useful methodology for that and our tools are set up to help with that. [03:23] You do other methodologies as well? [03:25] Yes, they’re mostly what some people call advanced analytics except we transpire them into usable, user friendly interfaces that lets you put in your stimuli and then wait a few days and then get an output which tells you what is the winning combination of features and claims and press points. [03:49] The data reporting is actually pretty interesting as well. Your platform has real time access to analytics? [04:00] Yes, in the sense that, for example, if you are running a project and you want to see doth resul...

IIeX Europe 2019 Conference Series – Nik Samoylov – Conjoint.ly

On today’s episode, Nik Samoylov, founder of Conjoint.ly joins Sima Vasa. Together they talk about how Nik fell into market research and how automation has affected the industry and its methods.“If anything, core research skills like drafting questionnaires will definitely stay in demand.” - Nik SamoylovNik Samoylov - Choosing Market ResearchWith the marketing and statistics courses he took in college, Nik wanted to pursue a career in market research. For three years after graduation, Nik was involved in consulting.When he decided to focus on market research, he didn’t go looking for a job. Instead, Nik started his own market research company, Conjoint.ly it's has been around for a little over two years and they launched their platform a year ago.Conjoint.ly Working with CompaniesNik’s established company helps others with product pricing and research. They do this mainly through their platform, where clients can log in, put in their stimuli, and choose who they want to survey. Reports then follow, which answers their clients' market-related questions.“The biggest selling point is the ease of using the platform and the outputs that it gives.” - Nik Samoylov on Conjoint.ly’s platformThey also build custom projects for companies. One benefit of this is that clients get to learn from what they need and translate these into automated polls. Through this, everyone gets to use something that has been tested multiple times with a huge sample.Automation and Research MethodsWith automation among the rising stars in the market research industry, a question has arisen. Do we still need researchers to write and design questionnaires when this art and science could potentially go away in the long run?Nik says that even in automation, there is the need to use templates. People make their research similar to what they or other people have done in the past for consistency and reliability. But when they need to answer a question differently, the need to draft your own question becomes even more obvious and is something that’s not going to go away despite automation.To hear the rest of Nik's insight into automation and research, download and listen to the episode!Quick links to connect with Nik Samoylov:Conjoint.lyLinkedInSima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below!LinkedInTwitterinfinity-2.comSima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don't forget to leave a rating and review!

On today’s episode, Nik Samoylov, founder of <a href="http://Conjoint.ly" rel="nofollow" target="_blank">Conjoint.ly</a> joins Sima Vasa. Together they talk about how Nik fell into market research and how automation has affected the industry and its methods. “If anything, core research skills like drafting questionnaires will definitely stay in demand.” - Nik Samoylov Nik Samoylov - Choosing Market Research With the marketing and statistics courses he took in college, Nik wanted to pursue a career in market research. For three years after graduation, Nik was involved in consulting. When he decided to focus on market research, he didn’t go looking for a job. Instead, Nik started his own market research company, <a href="http://Conjoint.ly" rel="nofollow" target="_blank">Conjoint.ly</a> it's has been around for a little over two years and they launched their platform a year ago. <a href="http://Conjoint.ly" rel="nofollow" target="_blank">Conjoint.ly</a> Working with Companies Nik’s established company helps others with product pricing and research. They do this mainly through their platform, where clients can log in, put in their stimuli, and choose who they want to survey. Reports then follow, which answers their clients' market-related questions. “The biggest selling point is the ease of using the platform and the outputs that it gives.” - Nik Samoylov on <a href="http://Conjoint.ly" rel="nofollow" target="_blank">Conjoint.ly</a>’s platform They also build custom projects for companies. One benefit of this is that clients get to learn from what they need and translate these into automated polls. Through this, everyone gets to use something that has been tested multiple times with a huge sample. Automation and Research Methods With automation among the rising stars in the market research industry, a question has arisen. Do we still need researchers to write and design questionnaires when this art and science could potentially go away in the long run? Nik says that even in automation, there is the need to use templates. People make their research similar to what they or other people have done in the past for consistency and reliability. But when they need to answer a question differently, the need to draft your own question becomes even more obvious and is something that’s not going to go away despite automation. To hear the rest of Nik's insight into automation and research, download and listen to the episode! Quick links to connect with Nik Samoylov: <a href="http://Conjoint.ly" rel="nofollow" target="_blank">Conjoint.ly</a> LinkedIn Sima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below! LinkedIn Twitter <a href="http://infinity-2.com" rel="nofollow" target="_blank">infinity-2.com</a> Sima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don't forget to leave a rating and review!

Nik Samoylov – Automating Conjoint and Other Research Methods | Ep. 040