Paul Neto's guest appearances

Paul Neto

Data Gurus

Happy Market Research Podcast

Intellicast

OSIFTU Podcast

Danielle Blugrind

Priscilla McKinney

Kristin Luck

Andrew Moffatt

Vignesh Krishnan

Karen Lynch

Colson Steber

Merrill Dubrow

Adam Jolley

Steve Schlesinger

Rick Kelly

Menaka Gopinath

John Martin

Clint Taylor

Olson Zaltman

OwlTail

Owen Hanks

Welcome back to Intellicast! On this episode, we are joined by not one, not two, but three great guests, Owen Hanks, Paul Neto, and John Martin of Measure Protocol.  This is a great interview that covers a ton of ground. We start off with a discussion on how they each got started in market research, which gives us probably the best “How I got started” story ever.  The guys then talk about how they met one another, and what led them to start Measure Protocol, and how transparency is a key driver for them. We also discuss their newest solution, Passive Behavior Gauge, which launched earlier this week.  We then get some breaking news from the guys, as they give us a sneak peek into a new solution called Measure QA, which launches next week. You’ll have to listen to learn more!Brian and the guys switch gears then and talk holistically about blockchain and what it is exactly. John then some great examples of not only what it is, but how they are applying it in market research.This leads to a discussion on data quality, a subject both the Measure Protocol team and Brian are passionate about. They talk about current quality measures like red herring questions, and how it impacts user experience. They also talk about how Measure hopes to change this.In the last third of the interview, we have some fun with the guys and get to know them a bit better.  We discover who has become addicted to Trampwall on TikTok (It’s not what you think!), who goes all-in for e-sports, and who recently survived a pigeon suicide attempt.  The Measure guys, along with Producer Brian, then gang up on Brian Lamar with the new podium question about things that the non-American versions are better. This ranges from The Office, styles of government, maternity leave, to chips and chocolate.  This is an episode you do not want to miss!If you want to learn more about Measure Protocol, visit their website at https://www.measureprotocol.com/.  You can also follow them on LinkedIn (https://www.linkedin.com/company/measureprotocol/) or on Twitter at @MeasureProtocol. If you want to contact Owen, Paul, or John directly, they can be reached at the following emails:•	Owen@measureprotocol.com•	Paul@MeasureProtocol.com•	John@MeasureProtocol.comYou can also connect with them on LinkedIn:•	Owen (https://www.linkedin.com/in/owen-hanks-4752172/)•	Paul (https://www.linkedin.com/in/paulneto/)•	John (https://www.linkedin.com/in/thatjohnmartin/)You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: https://emi-rs.com/covid-19-research-and-resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On this episode, we are joined by not one, not two, but three great guests, Owen Hanks, Paul Neto, and John Martin of Measure Protocol. This is a great interview that covers a ton of ground. We start off with a discussion on how they each got started in market research, which gives us probably the best “How I got started” story ever. The guys then talk about how they met one another, and what led them to start Measure Protocol, and how transparency is a key driver for them. We also discuss their newest solution, Passive Behavior Gauge, which launched earlier this week. We then get some breaking news from the guys, as they give us a sneak peek into a new solution called Measure QA, which launches next week. You’ll have to listen to learn more! Brian and the guys switch gears then and talk holistically about blockchain and what it is exactly. John then some great examples of not only what it is, but how they are applying it in market research. This leads to a discussion on data quality, a subject both the Measure Protocol team and Brian are passionate about. They talk about current quality measures like red herring questions, and how it impacts user experience. They also talk about how Measure hopes to change this. In the last third of the interview, we have some fun with the guys and get to know them a bit better. We discover who has become addicted to Trampwall on TikTok (It’s not what you think!), who goes all-in for e-sports, and who recently survived a pigeon suicide attempt. The Measure guys, along with Producer Brian, then gang up on Brian Lamar with the new podium question about things that the non-American versions are better. This ranges from The Office, styles of government, maternity leave, to chips and chocolate. This is an episode you do not want to miss! If you want to learn more about Measure Protocol, visit their website at <a href="https://www.measureprotocol.com/" rel="nofollow" target="_blank">https://www.measureprotocol.com/</a>. You can also follow them on LinkedIn (<a href="https://www.linkedin.com/company/measureprotocol/" rel="nofollow" target="_blank">https://www.linkedin.com/company/measureprotocol/</a>) or on Twitter at @MeasureProtocol. If you want to contact Owen, Paul, or John directly, they can be reached at the following emails: •	Owen@measureprotocol.com •	Paul@MeasureProtocol.com •	John@MeasureProtocol.com You can also connect with them on LinkedIn: •	Owen (<a href="https://www.linkedin.com/in/owen-hanks-4752172/" rel="nofollow" target="_blank">https://www.linkedin.com/in/owen-hanks-4752172/</a>) •	Paul (<a href="https://www.linkedin.com/in/paulneto/" rel="nofollow" target="_blank">https://www.linkedin.com/in/paulneto/</a>) •	John (<a href="https://www.linkedin.com/in/thatjohnmartin/" rel="nofollow" target="_blank">https://www.linkedin.com/in/thatjohnmartin/</a>) You can discover more about the industry COVID-19 insights and resources, including EMI’s research and blogs by visiting here: <a href="https://emi-rs.com/covid-19-research-and-resources/" rel="nofollow" target="_blank">https://emi-rs.com/covid-19-research-and-resources/</a> Got a suggestion or feedback? Reach out to us at Intellicast@emi<a href="http://-rs.com" rel="nofollow" target="_blank">-rs.com</a>, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

S3E23 – Owen Hanks, Paul Neto, and John Martin of Measure Protocol

Welcome to the #IIEX Europe Conference Series 2019. Recorded live in Amsterdam, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Paul Neto, Co-Founder and CMO at Measure Protocol.This Episode’s Sponsor:GreenBookContact Paul Online: LinkedInMeasureProtocolpaul@measureprotocol.com[00:00]Everybody, thanks for tuning in today. We’re live at IIeX in Amsterdam. This is the first time I’ve been to this show. I’m joined today by Paul Neto, Measure Protocol. Sir, thanks very much for being on the Happy Market Research podcast. [00:16]Thanks for having me. It’s good to be here.[00:17]We are early on day one. What do you think about the show so far?[00:22]For one, it’s a great venue and the talks are looking to be pretty interesting. It’s a great lineup for today here.[00:30]We’ve had four talks so far, is that right? Have you been able to hear any of them yet?[00:35]Yes, I sat in on one this morning. Both talking with Lacoste on how they’re introducing these agile methods into the research processes.[00:47]Useful stuff?[00:48]Yes, very good stuff.[00:49]Has it been pretty good for networking?[00:51]Yes, I heard it’s about 650 people here, and it’s with a great venue. It’s very social and very adapt for socializing.[01:00]It’s been really good. Are you going to the research club event this evening? [01:03]Yes, I think it’s one that can’t be missed.[01:03](Laughs.) We were out till 1:00 a.m. yesterday, or I guess this morning, technically. Which was all by accident, I was just with our MD here in Europe. Anyways, I wish I would have slept a little more but that is what it is. [01:19]Yes, that’s what these conferences are like.[01:20]My late grandmother had a saying, “If I lay down too long, they’ll start throwing dirt on me.” (Laughs.)[01:28]I’m probably the only person here who can say this is his first time in Amsterdam. I’ve come through the airport many times but first time spending some time in the city.[01:36]Mine as well by the way. I’d never been to Amsterdam. [01:40]We’re in the same club.[01:40]What a city?[01:44]Yes, beautiful. Just beautiful.[01:45]Tell us a little about Measure Protocol.[01:48]Sure, I guess a place to start is just this past June we actually won the IIeX innovation startup competition in Atlanta.[01:56]Which is huge! Congratulations. I was there, a part of that whole thing. [02:00]It’s set forth some pretty good momentum. We are a blockchain based startup where we’re using blockchain and some interesting cryptography to build a data marketplace where you can buy and exchange data which includes participating in survey-based research and passive data. Really, using some of the blockchain attributes help build what we call, “A marketplace of trust.”[02:33]I like that, “Marketplace of trust.” Talk to me a little bit more about the trust angle as it relates to a blockchain.[02:39]We get trust from a few things, one is the fact that it’s decentralized nobody owns it, you can’t change it. Also that it’s transparent by nature. Across numerous industries their using these technologies to provide transparency into things like senile supply chains. We believe that transparency is one of the key components in building trust. Within the research industry, I think there’s a number of mechanics we can take advantage of and use this to build this trusted marketplace.[03:13]Last year was huge with respect to blockchain being the new AI or whatever you want to call it, the trend. Tell me how the spaces evolved in the last 12 months since I saw you last in Atlanta. [03:32]It’s been an interesting 12 months. The best way I would describe it is it’s gone through a cycle of maturity. There was a lot of height. There was a lot of talk around cryptocurrencies, and there’s also been,

Welcome to the #IIEX Europe Conference Series 2019. Recorded live in Amsterdam, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Paul Neto, Co-Founder and CMO at Measure Protocol. This Episode’s Sponsor: GreenBook Contact Paul Online:  LinkedIn MeasureProtocol paul@measureprotocol.com [00:00] Everybody, thanks for tuning in today. We’re live at IIeX in Amsterdam. This is the first time I’ve been to this show. I’m joined today by Paul Neto, Measure Protocol. Sir, thanks very much for being on the Happy Market Research podcast. [00:16] Thanks for having me. It’s good to be here. [00:17] We are early on day one. What do you think about the show so far? [00:22] For one, it’s a great venue and the talks are looking to be pretty interesting. It’s a great lineup for today here. [00:30] We’ve had four talks so far, is that right? Have you been able to hear any of them yet? [00:35] Yes, I sat in on one this morning. Both talking with Lacoste on how they’re introducing these agile methods into the research processes. [00:47] Useful stuff? [00:48] Yes, very good stuff. [00:49] Has it been pretty good for networking? [00:51] Yes, I heard it’s about 650 people here, and it’s with a great venue. It’s very social and very adapt for socializing. [01:00] It’s been really good. Are you going to the research club event this evening? [01:03] Yes, I think it’s one that can’t be missed. [01:03] (Laughs.) We were out till 1:00 a.m. yesterday, or I guess this morning, technically. Which was all by accident, I was just with our MD here in Europe. Anyways, I wish I would have slept a little more but that is what it is. [01:19] Yes, that’s what these conferences are like. [01:20] My late grandmother had a saying, “If I lay down too long, they’ll start throwing dirt on me.” (Laughs.) [01:28] I’m probably the only person here who can say this is his first time in Amsterdam. I’ve come through the airport many times but first time spending some time in the city. [01:36] Mine as well by the way. I’d never been to Amsterdam. [01:40] We’re in the same club. [01:40] What a city? [01:44] Yes, beautiful. Just beautiful. [01:45] Tell us a little about Measure Protocol. [01:48] Sure, I guess a place to start is just this past June we actually won the IIeX innovation startup competition in Atlanta. [01:56] Which is huge! Congratulations. I was there, a part of that whole thing. [02:00] It’s set forth some pretty good momentum. We are a blockchain based startup where we’re using blockchain and some interesting cryptography to build a data marketplace where you can buy and exchange data which includes participating in survey-based research and passive data. Really, using some of the blockchain attributes help build what we call, “A marketplace of trust.” [02:33] I like that, “Marketplace of trust.” Talk to me a little bit more about the trust angle as it relates to a blockchain. [02:39] We get trust from a few things, one is the fact that it’s decentralized nobody owns it, you can’t change it. Also that it’s transparent by nature. Across numerous industries their using these technologies to provide transparency into things like senile supply chains. We believe that transparency is one of the key components in building trust. Within the research industry, I think there’s a number of mechanics we can take advantage of and use this to build this trusted marketplace. [03:13] Last year was huge with respect to blockchain being the new AI or whatever you want to call it, the trend. Tell me how the spaces evolved in the last 12 months since I saw you last in Atlanta. [03:32] It’s been an interesting 12 months. The best way I would describe it is it’s gone through a cycle of maturity. There was a lot of height. There was a lot of talk around cryptocurrencies, and there’s also been,

IIeX Europe 2019 Conference Series – Paul Neto – Measure Protocol

On today’s episode, co-founder and CMO of Measure Protocol Paul Neto joins Sima Vasa. Together, they talk about the value blockchain plays in today’s market research landscape, and how Measure is promoting fair compensation and usage of consumer data.Paul Neto - Measure on Blockchain in MRThere has been a lot of discussions about what blockchain means for the market research industry, and Paul and his team has seen its value. Measure is a blockchain-based protocol or platform that facilitates the marketplace that is full of so-called person-based data. In this marketplace, individuals have full control of their data that they can monetize.Contributions to this pool of data are made through various types of tasks such as participating in surveys and sharing of behavioral data. All these are done to benefit two core stakeholders. These are the correspondent or contributor, and the researcher and data buyer.“We specifically utilize blockchain and cryptography to build what we’d call protocols, and it’s really just defining a set of rules of engagement.” - Paul NetoConsumer Trust and Data QualityMeasure aims for building consumer and buyer trust and driving data quality. Their founding principles include data sovereignty, privacy, transparency, and compensation. Their scheme allows consumers to engage with various data offers and tasks, from which an exhaustive data contribution profile can be drawn.And to complete the process, they employ a series of mechanisms that allow them to request access to the data. Contributors are then compensated fairly.“The idea is to have utilization of the protocol whether you are a brand, whether you are a panel or an existing research house.” - Paul NetoSymptoms of a Broken IndustryA lot of people have yet to understand the magnitude of what might be broken in the industry in terms of respondent experience or respondent rates. When asked what the problems are, they would often talk about long surveys, declining participation, and fraud. But Paul thinks these are simply symptoms of the actual problem.Quick links to connect with Paul Neto:LinkedInTwitterMeasure ProtocolSima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below!LinkedInTwitterinfinity-2.comSima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don't forget to leave a rating and review!

On today’s episode, co-founder and CMO of Measure Protocol Paul Neto joins Sima Vasa. Together, they talk about the value blockchain plays in today’s market research landscape, and how Measure is promoting fair compensation and usage of consumer data. Paul Neto - Measure on Blockchain in MR There has been a lot of discussions about what blockchain means for the market research industry, and Paul and his team has seen its value. Measure is a blockchain-based protocol or platform that facilitates the marketplace that is full of so-called person-based data. In this marketplace, individuals have full control of their data that they can monetize. Contributions to this pool of data are made through various types of tasks such as participating in surveys and sharing of behavioral data. All these are done to benefit two core stakeholders. These are the correspondent or contributor, and the researcher and data buyer. “We specifically utilize blockchain and cryptography to build what we’d call protocols, and it’s really just defining a set of rules of engagement.” - Paul Neto Consumer Trust and Data Quality Measure aims for building consumer and buyer trust and driving data quality. Their founding principles include data sovereignty, privacy, transparency, and compensation. Their scheme allows consumers to engage with various data offers and tasks, from which an exhaustive data contribution profile can be drawn. And to complete the process, they employ a series of mechanisms that allow them to request access to the data. Contributors are then compensated fairly. “The idea is to have utilization of the protocol whether you are a brand, whether you are a panel or an existing research house.” - Paul Neto Symptoms of a Broken Industry A lot of people have yet to understand the magnitude of what might be broken in the industry in terms of respondent experience or respondent rates. When asked what the problems are, they would often talk about long surveys, declining participation, and fraud. But Paul thinks these are simply symptoms of the actual problem. Quick links to connect with Paul Neto: LinkedIn Twitter Measure Protocol Sima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below! LinkedIn Twitter <a href="http://infinity-2.com" rel="nofollow" target="_blank">infinity-2.com</a> Sima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don't forget to leave a rating and review!

Paul Neto – The Value of Blockchain in Market Research | Ep. 052