Sharyn Rundle-Thiele's guest appearances

Sharyn Rundle-Thiele

GovComms: The Future of Government Communication

Real World Behavioural Science

The Zac Anesbury Show

Show Me the Data

Mike Kelly

Kim Roberts

Bob Moore

Richard Wiseman

Rich Sheridan

Adam Ferrier

Andrew Thomas

Susan Michie

Justin Varney

Chris Armitage

Nick Cavill

Amy Bucher

Wendy Wills

Tim Chadborn

Ashish Sinha

OwlTail

EPISODE 3 Data and Behaviour Change at Scale Conversation with Professor Sharyn Rundle-Thiele  Have you ever noticed when something new is introduced, or a change of behaviour is requested, people respond differently? Some embrace change, while others require more consultation and convincing. When asked, each group presents a reason within which their behaviour is acceptable.How then does one enact change at scale? If you have any questions or comments you can reach us on Twitter at @G_RIDL or by email at ridl@griffith.edu.au. Griffith University and the Relational Insights Data Lab (RIDL) are dedicated to building and supporting thriving communities. We believe that the right data, in the hands of the right people, can change lives for the better. We are to committed to collaborating and co-designing solutions which address long standing, complex socio-economic problems. If you or your organisation would like to collaborate or learn more about the important work we do, please get in touch. We'd love to hear why data matters to you.  Thank you for listening to Show Me the Data. www.ridl.com.au  https://www.griffith.edu.au/griffith-business-school/social-marketing-griffith https://www.industry.gov.au/news/our-data-strategy-2021-2024

EPISODE 3 Data and Behaviour Change at Scale Conversation with <a href="https://www.griffith.edu.au/griffith-business-school/social-marketing-griffith/who-we-are/sharyn-rundle-thiele" rel="noopener noreferer nofollow" target="_blank">Professor Sharyn Rundle-Thiele</a> Have you ever noticed when something new is introduced, or a change of behaviour is requested, people respond differently? Some embrace change, while others require more consultation and convincing. When asked, each group presents a reason within which their behaviour is acceptable.How then does one enact change at scale? If you have any questions or comments you can reach us on Twitter at @G_RIDL or by email at ridl@griffith.edu.au. Griffith University and the Relational Insights Data Lab (RIDL) are dedicated to building and supporting thriving communities. We believe that the right data, in the hands of the right people, can change lives for the better. We are to committed to collaborating and co-designing solutions which address long standing, complex socio-economic problems. If you or your organisation would like to collaborate or learn more about the important work we do, please get in touch. We'd love to hear why data matters to you.  Thank you for listening to Show Me the Data. <a href="//www.ridl.com.au " rel="nofollow" target="_blank">www.ridl.com.au </a> <a href="https://www.griffith.edu.au/griffith-business-school/social-marketing-griffith" rel="nofollow" target="_blank">https://www.griffith.edu.au/griffith-business-school/social-marketing-griffith</a> <a href="https://www.industry.gov.au/news/our-data-strategy-2021-2024" rel="nofollow" target="_blank">https://www.industry.gov.au/news/our-data-strategy-2021-2024</a>

Data and Behaviour Change at Scale

Professor Sharyn Rundle-Thiele is a social marketer and behavioural scientist. She is the Founding Director of Social Marketing at Griffith University, Queensland, Australia, which is the largest university-based group of social marketers in the world. She is Founding Co-Editor of the Journal of Social Marketing, has led projects that have changed behaviours for 10,000’s of people in areas including health, the environment and for complex social issues, has published more than 150 books and been awarded The Philip Kotler Social Marketing Distinguished Service Award.Differences between marketing &amp; social marketingSharyn begins this episode by explaining how marketing can be applied across commercial and social outcomes, but also applied to ideas and social issues. She grew into the decision to move away from being a commercial marketer to a social one which has led her to be even more creative in order to change behaviours for the long term.How to sell more wine, to more people, more oftenStarting her career marketing consumer goods, Sharyn liked the art of what she was doing but wanted to learn more, so went back to University to do a Masters and then on to do a PhD. Her PhD became famously, how to sell more wine to more people more often!Having enjoyed the educational setting of her time at University, Sharyn went on to to teach social marketing focusing predominantly on social, health and environmental issues and founded the Journal of Social Marketing to create more space for researches to publish work. Social marketing is much more than social mediaSharyn goes on to explain that a natural misconception is that social marketing relates simply to social media.  It is instead the idea of marketing in a social space. There is a branding issue behind what social marketing is, and is not. She discusses how when you're working in the space of social change and your programme isn't get the uptake, its because you're selling the wrong thing. And we need to take a step back, and look at selling people something that they really want. That's where the real work begins. Coca Cola sell lifestyle, not product In reference to selling a lifestyle rather than just a product, Sharyn talks about how Coca Cola have done an effective job of building the associations in our minds that Coca Cola is family, fun and good times, giving links that go way beyond a beverage quenching a thirst.In relation to the health industry, she talks about whether messaging focuses too much on the health issue and we're getting the whole 'sell' wrong, needing to review what will really move and motivate people in order to stop missing the mark.Recent projectsSharyn moves on to highlight some of her projects; a social marketing pilot campaign to keep leaves out of waterways to improve water quality, the Leave it campaign working to reduce koala and dog interactions given that dog attacks are the third most common cause of death amongst Koalas and the Blurred Minds project, changing the way adolescents feel about alcohol. Takeaway AdviceDrawing on her marketing experience, Sharyn talks about the magic combination of listening well and giving people what they want. And keep doing it until you get it right. Data is great, but it's only looking backwards. It's the intuition and learning how to find what should happen next that is key.  Behaviour change means you can't do what you've always done. It takes courage. ContactTwitterLinkedin

<a href="https://experts.griffith.edu.au/19022-sharyn-rundlethiele" rel="nofollow" target="_blank">Professor Sharyn Rundle-Thiele</a> is a social marketer and behavioural scientist. She is the Founding Director of Social Marketing at Griffith University, Queensland, Australia, which is the largest university-based group of social marketers in the world. She is Founding Co-Editor of the Journal of Social Marketing, has led projects that have changed behaviours for 10,000’s of people in areas including health, the environment and for complex social issues, has published more than 150 books and been awarded The Philip Kotler Social Marketing Distinguished Service Award. Differences between marketing &amp; social marketing Sharyn begins this episode by explaining how marketing can be applied across commercial and social outcomes, but also applied to ideas and social issues. She grew into the decision to move away from being a commercial marketer to a social one which has led her to be even more creative in order to change behaviours for the long term. How to sell more wine, to more people, more often Starting her career marketing consumer goods, Sharyn liked the art of what she was doing but wanted to learn more, so went back to University to do a Masters and then on to do a PhD. Her PhD became famously, how to sell more wine to more people more often! Having enjoyed the educational setting of her time at University, Sharyn went on to to teach social marketing focusing predominantly on social, health and environmental issues and founded the Journal of Social Marketing to create more space for researches to publish work. Social marketing is much more than social media Sharyn goes on to explain that a natural misconception is that social marketing relates simply to social media.  It is instead the idea of marketing in a social space. There is a branding issue behind what social marketing is, and is not. She discusses how when you're working in the space of social change and your programme isn't get the uptake, its because you're selling the wrong thing. And we need to take a step back, and look at selling people something that they really want. That's where the real work begins. Coca Cola sell lifestyle, not product In reference to selling a lifestyle rather than just a product, Sharyn talks about how Coca Cola have done an effective job of building the associations in our minds that Coca Cola is family, fun and good times, giving links that go way beyond a beverage quenching a thirst. In relation to the health industry, she talks about whether messaging focuses too much on the health issue and we're getting the whole 'sell' wrong, needing to review what will really move and motivate people in order to stop missing the mark. Recent projects Sharyn moves on to highlight some of her projects; a social marketing pilot campaign to keep leaves out of waterways to improve water quality, the <a href="https://www.leaveit.com.au/" rel="nofollow" target="_blank">Leave it</a> campaign working to reduce koala and dog interactions given that dog attacks are the third most common cause of death amongst Koalas and the <a href="https://www.blurredminds.com.au/" rel="nofollow" target="_blank">Blurred Minds</a> project, changing the way adolescents feel about alcohol. Takeaway Advice Drawing on her marketing experience, Sharyn talks about the magic combination of listening well and giving people what they want. And keep doing it until you get it right. Data is great, but it's only looking backwards. It's the intuition and learning how to find what should happen next that is key.  Behaviour change means you can't do what you've always done. It takes courage. Contact <a href="https://twitter.com/rundlesr" rel="nofollow" target="_blank">Twitter</a> <a href="https://www.linkedin.com/in/sharyn-rundle-thiele-ba22b514/" rel="nofollow" target="_blank">Linkedin</a>

22. Professor Sharyn Rundle-Thiele (Founding Director of Social Marketing at Griffith University)

In this episode, Zac sits down with professor Sharyn Rundle-Thiele. It isn't surprising that Zac has a lot of respect for the guest. Sharyn Rundle-Thiele is the founding director of Social Marketing at Griffith University and the Editor-in-chief, Journal of Social Marketing. She also started the largest Social Marketing center in Australia. 

In this episode, Zac sits down with professor Sharyn Rundle-Thiele. It isn't surprising that Zac has a lot of respect for the guest. Sharyn Rundle-Thiele is the founding director of Social Marketing at Griffith University and the Editor-in-chief, Journal of Social Marketing. She also started the largest Social Marketing center in Australia.

The Zac Anesbury Show #10 (Sharyn Rundle-Thiele)