Graham Kilshaw's guest appearances

Graham Kilshaw

OC Talk Radio

The Channel Channel

WE Podcast

Real Talk With Rob Tavi

Steve Cholas

DAVID LOFTUS

Philip Stoten

Jackie Mattox

Bob Evans

Jim Kaplan

Lynn Torrel

Dave Doherty

Monica Highfill

Michael Knight

Claire Williams

Mark Leary

Melanie Pizzey

Stephen Pacinelli

Jeff Thomson

OwlTail

Graham Kilshaw, Founder of Lectrix, the newest ECIA Service Partner (ESP), speaks with David Loftus about B2B marketing. He explains the ramifications of putting 'problem before product', a concept that has gained considerable traction especially during the pandemic. The two discuss what permanent changes will likely stick for electronic components sales and marketing and remind listeners to sign up for ECIA's webinar on the topic, "How to Build a Problem-First vs Product-First Marketing Plan for a Components company. But More Importantly... Why You Should." which occurs March 19, 2021. To register, go to www.ecianow.org

Graham Kilshaw, Founder of Lectrix, the newest ECIA Service Partner (ESP), speaks with David Loftus about B2B marketing. He explains the ramifications of putting 'problem before product', a concept that has gained considerable traction especially during the pandemic. The two discuss what permanent changes will likely stick for electronic components sales and marketing and remind listeners to sign up for ECIA's webinar on the topic, "How to Build a Problem-First vs Product-First Marketing Plan for a Components company. But More Importantly... Why You Should." which occurs March 19, 2021. To register, go to <a href="http://www.ecianow.org" rel="nofollow" target="_blank">www.ecianow.org</a>

March 2021 Interview with Graham Kilshaw

Lectrix CEO Graham Kilshaw addresses the unique challenges of marketing in the electronics industry, and how the pandemic has forced companies to re-evaluate their go-to-market strategies. With digital marketing taking on an even more important role, Graham offers his ideas on how to build sales in today’s business environment. He shares innovative digital marketing tips for reaching design engineers through the concepts of humanizing the Zoom environment and better meeting preparation. Graham also tackles the concept of "upsourcing," and how the trend of using  specialist agencies offers access to a broader source of skills and industry-experienced talent. Graham also addresses the difficulties that companies face in hiring employees within the electronics industry, and how women should not be overlooked in the hiring talent pool. Support the show

Lectrix CEO Graham Kilshaw addresses the unique challenges of marketing in the electronics industry, and how the pandemic has forced companies to re-evaluate their go-to-market strategies. With digital marketing taking on an even more important role, Graham offers his ideas on how to build sales in today’s business environment. He shares innovative digital marketing tips for reaching design engineers through the concepts of humanizing the Zoom environment and better meeting preparation. Graham also tackles the concept of "upsourcing," and how the trend of using  specialist agencies offers access to a broader source of skills and industry-experienced talent. Graham also addresses the difficulties that companies face in hiring employees within the electronics industry, and how women should not be overlooked in the hiring talent pool.  <a href="http://www.womeninelectronics.com" rel="payment nofollow" target="_blank">Support the show</a>

Graham Kilshaw "Leader in Highlight" Interview

Present-day events have accelerated change within all aspects of business. We've seen how customer touch points have transformed by adopting the use of more digital methods and the urgency to innovate corporate or personal sales marketing strategies has heightened.  In this episode of Real Talk with Rob Tavi, electronics marketing leader and CEO of Lectrix, Graham Kilshaw, shares incredible insight to modern marketing strategies and how they're positioning ambitious B2B electronics companies for aggressive growth!

Positioning Ambitious B2B  Electronics Companies  for Aggressive Growth | Real Talk Ft. Graham Kilshaw, CEO - Lectrix  | Episode 12