Valerie Bischak's guest appearances

Valerie Bischak

Marketing Trends

The CMO Suite Hosted By Sean Halter

OwlTail

Join Sean Halter, CEO of Connectivity Holdings, as he interviews Amobee's General Manager, Head Of Growth, Valerie Bischak, on this episode of The CMO Suite.

The CMO Suite - Valerie Bischak, General Manager, Head Of Growth at Amobee

In the current market, there’s no one-size-fits-all approach. Every customer wants something different, and businesses are constantly pivoting to keep up with shifting data and strategies. According to Valerie Bischak, the Head of Growth at Amobee, the only approach that always works is one that takes the chaos into consideration… as opposed to fighting it. Bischak is here to talk to Marketing Trends about why a multi-faceted approach is one that works best, why failure is a misused word, and why finding smart people makes all the difference. Don’t miss this week’s episode! Tune in to learn:How cutting the cord has added complexity for advertisers (4:00)The marriage of content, context, and data (10:00)How to develop a healthy relationship with failure (13:15)23:30: What is the future of work and what does flexibility actually mean? (23:30)What is the way to be data-first today and how does that lead to better customer experiences? (27:30)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

In the current market, there’s no one-size-fits-all approach. Every customer wants something different, and businesses are constantly pivoting to keep up with shifting data and strategies. According to <a href="https://www.linkedin.com/in/valerie-bischak/" rel="nofollow" target="_blank">Valerie Bischak</a>, the Head of Growth at <a href="https://www.amobee.com" rel="nofollow" target="_blank">Amobee</a>, the only approach that always works is one that takes the chaos into consideration… as opposed to fighting it. Bischak is here to talk to Marketing Trends about why a multi-faceted approach is one that works best, why failure is a misused word, and why finding smart people makes all the difference. Don’t miss this week’s episode!  Tune in to learn:<ul><li>How cutting the cord has added complexity for advertisers (4:00)</li><li>The marriage of content, context, and data (10:00)</li><li>How to develop a healthy relationship with failure (13:15)</li><li>23:30: What is the future of work and what does flexibility actually mean? (23:30)</li><li>What is the way to be data-first today and how does that lead to better customer experiences? (27:30)</li></ul>Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at <a href="https://sforce.co/MarketingMoments" rel="nofollow" target="_blank">https://sforce.co/MarketingMoments</a>