Geri Mazur's guest appearances

Geri Mazur

Smashing the Plateau

Going Solo

Michael OBrien

Jane Wesman

Craig M. Chavis

Joel Salomon

Susan Drumm

Sherry Goldman

Gary Ireland

Kevin Perlmutter

Mac Prichard

Diane Tarshis

Marc Halpert

Ed Squire

Tabitha Laser

Caroline Ceniza-Levine

Dov Gordon

OwlTail

Geri Mazur has been a marketer and brand strategist for more than 30 years. During her corporate career she worked with clients as diverse as Pfizer, Purdue Chicken and Princess Cruises.We discuss:The person who figures out the little piece of the puzzle [2:57]You never know how good you are at something until you start doing it [4:27]The emerging and encompassing role of the planner [6:46]How the best job you ever had could turn into the worst job you ever had [9:31]The alternative path to working with Fortune 500 companies [11:10]If you’re not passionate about it, you cannot sell it [18:22]Life is easier when you have recurring revenue [22:57]Today, Geri’s focus is on emerging and mid-size businesses and her practice ranges from marketing coaching of solopreneurs to providing CMO services to larger organizations. With experience in many diverse categories over the course of her career her practice is industry agnostic. Good marketing is a process that can be applied successfully to any business. That’s because the basis for marketing is understanding of the customer. If you know what your customer wants, then you can figure out where your product or service fits into their lives.Learn more about Geri at http://www.gerimazurmarketing.com and LinkedIn.Brief Description of GiftFree 30-minute consultation or download Five Steps to Creating Your BrandURL for Free Gifthttp://www.gerimazurmarketing.com﻿Thank You to Our Sponsor: KazSourceBuild connections with your audience through amazing content marketingwww.KazCM.com

Geri Mazur has been a marketer and brand strategist for more than 30 years. During her corporate career she worked with clients as diverse as Pfizer, Purdue Chicken and Princess Cruises.We discuss:<ul><li>The person who figures out the little piece of the puzzle [2:57]</li><li>You never know how good you are at something until you start doing it [4:27]</li><li>The emerging and encompassing role of the planner [6:46]</li><li>How the best job you ever had could turn into the worst job you ever had [9:31]</li><li>The alternative path to working with Fortune 500 companies [11:10]</li><li>If you’re not passionate about it, you cannot sell it [18:22]</li><li>Life is easier when you have recurring revenue [22:57]</li></ul>Today, Geri’s focus is on emerging and mid-size businesses and her practice ranges from marketing coaching of solopreneurs to providing CMO services to larger organizations. With experience in many diverse categories over the course of her career her practice is industry agnostic. Good marketing is a process that can be applied successfully to any business. That’s because the basis for marketing is understanding of the customer. If you know what your customer wants, then you can figure out where your product or service fits into their lives.Learn more about Geri at <a href="http://www.gerimazurmarketing.com/" rel="nofollow" target="_blank">http://www.gerimazurmarketing.com</a> and <a href="https://www.linkedin.com/in/gerimazur/" rel="nofollow" target="_blank">LinkedIn</a>.Brief Description of GiftFree 30-minute consultation or download Five Steps to Creating Your BrandURL for Free Gift<a href="http://www.gerimazurmarketing.com/" rel="nofollow" target="_blank">http://www.gerimazurmarketing.com</a>﻿Thank You to Our Sponsor: KazSourceBuild connections with your audience through amazing content marketing<a href="http://www.kazcm.com/" rel="nofollow" target="_blank">www.KazCM.com</a>

Building Your Business Following a Debilitating Job Featuring Geri Mazur

Geri Mazur is founder and principal of Geri Mazur Marketing, a 10-year-old marketing consultancy focusing on creating highly effective and affordable marketing programs for small and medium sized businesses.We discuss:Marketing: the answer to all questions related to making more money [2:26]Benefits of interviewing your clients’ clients [4:58]Why effective ways to grow your target market are counterintuitive [7:31]The value of solopreneurs who have become experts in their field [9:17]How to build a financial relationship that will give you steady income and your client peace of mind [12:04]Pros and cons of doing the marketing of your business yourself [15:17]Why your marketing needs a marketing plan and where you can learn to do such [18:50]With a long background in Advertising and Public Relations (Geri was last EVP @ Saatchi &amp; Saatchi for 8 years) Geri has worked with more than 100 Fortune 500 companies. When she left the advertising business, she realized that many smaller organizations…the ones she chooses to work with now… were having trouble deciphering today’s constantly changing marketing landscape. Working with her clients, she takes a big picture view, starting with appropriate messaging that will resonate with prospects and then, figuring out the marketing tactics that will turn prospects into customers.Learn more about Geri at http://www.gerimazurmarketing.com and LinkedIn.Brief Description of GiftFree 30-minute consultation or download Five Steps to Creating Your Brand Facebook   Twitter  LinkedIn 0Shares

Geri Mazur is founder and principal of Geri Mazur Marketing, a 10-year-old marketing consultancy focusing on creating highly effective and affordable marketing programs for small and medium sized businesses.We discuss:<ul><li>Marketing: the answer to all questions related to making more money [2:26]</li><li>Benefits of interviewing your clients’ clients [4:58]</li><li>Why effective ways to grow your target market are counterintuitive [7:31]</li><li>The value of solopreneurs who have become experts in their field [9:17]</li><li>How to build a financial relationship that will give you steady income and your client peace of mind [12:04]</li><li>Pros and cons of doing the marketing of your business yourself [15:17]</li><li>Why your marketing needs a marketing plan and where you can learn to do such [18:50]</li></ul>With a long background in Advertising and Public Relations (Geri was last EVP @ Saatchi &amp; Saatchi for 8 years) Geri has worked with more than 100 Fortune 500 companies. When she left the advertising business, she realized that many smaller organizations…the ones she chooses to work with now… were having trouble deciphering today’s constantly changing marketing landscape. Working with her clients, she takes a big picture view, starting with appropriate messaging that will resonate with prospects and then, figuring out the marketing tactics that will turn prospects into customers.Learn more about Geri at <a href="http://www.gerimazurmarketing.com/" rel="nofollow" target="_blank">http://www.gerimazurmarketing.com</a> and <a href="https://www.linkedin.com/in/gerimazur/" rel="nofollow" target="_blank">LinkedIn</a>.Brief Description of GiftFree 30-minute consultation or download Five Steps to Creating Your Brand <a href="https://itunes.apple.com/us/podcast/smashing-the-plateau/id903756992?mt=2" rel="nofollow" target="_blank"></a><a href="http://www.stitcher.com/podcast/smashing-the-plateau" rel="nofollow" target="_blank"></a>Facebook Twitter LinkedIn 0Shares

Marketing for Repeat Business Featuring Geri Mazur