Tom Haczewski's guest appearances

Tom Haczewski

The Click & Convert Podcast

Search with Candour - SEO news and interviews

Andrew Smith

Andrew Martin

AJ Wilcox

Jonathan Raymond

Gabriel Weinberg

Craig Campbell

Jim Huffman

Scott Oldford

Garrett Moon

Brian Greenberg

Adrienne Richardson

Richard Turner

James Reed

Rebecca Lieb

Chris Green

OwlTail

What's in this episode? Mark Williams-Cook &amp; Tom Haczewski will be talking about the role of User Experience (UX) in SEO. Google has been slowing moving forward with integrating UX signals into their algorithm looking at things like site speed, mobile friendliness and pop ups. Tom &amp; Mark discuss how SEOs can do a better job by approaching UX from the ground up, rather than trying to fix specific bits downstream. You'll hear Tom's expert opinion on UX projects he's worked on, where SMEs should start with UX and even his opinion on cookie pop-ups. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook &amp; Tom Haczewski will be talking about the role of User Experience (UX) in SEO. Google has been slowing moving forward with integrating UX signals into their algorithm looking at things like site speed, mobile friendliness and pop ups. Tom &amp; Mark discuss how SEOs can do a better job by approaching UX from the ground up, rather than trying to fix specific bits downstream. You'll hear Tom's expert opinion on UX projects he's worked on, where SMEs should start with UX and even his opinion on cookie pop-ups. You can get the full transcription and links for this episode in our show notes at <a href="https://search.withcandour.co.uk" rel="nofollow" target="_blank">https://search.withcandour.co.uk</a>

Episode 26: SEO with UX expert Tom Haczewski

We often focus so much on getting more and more people to our website, we often overlook their experience when they get there. Improving your website’s conversion rate by 50% could work out a lot more cost effective than trying to get 50% more traffic. The bonus is that you get to keep that conversion rate once the work is done. Unlike the increase in traffic which you have to pay for to maintain. So on this week’s show, we are going to talk about the “convert” rather than the “click”. Tom Haczewski from The User Story joins me to discuss UX Design &amp; Usability. Tom previously worked as an e-commerce analyst for Virgin Money. He has more than 11 years experience in usability research and UX design has more recently worked with the likes of ASDA, Virgin, HMV, Arco, Econsultancy, BBC and RAC. Tom takes us through the differences between UX Design &amp; Usability. It's relationship with conversion rate optimisation. The benefits of including these in the design and development process, and even how you can perform some simple Usability tests in-house. So join us as we make an effort to improve your user experience. Resources mentioned in the show: Don't Make Me Think: A Common Sense Approach to Web Usability by Steve Krug User Testing What Users Do Listen in and as always if you have any questions you can get in touch via Twitter @SeanClark. Subscribe to this podcast via iTunes or Stitcher &amp; if you like it we’d be grateful if you could leave a review.

We often focus so much on getting more and more people to our website, we often overlook their experience when they get there. Improving your website’s conversion rate by 50% could work out a lot more cost effective than trying to get 50% more traffic. The bonus is that you get to keep that conversion rate once the work is done. Unlike the increase in traffic which you have to pay for to maintain. So on this week’s show, we are going to talk about the “convert” rather than the “click”. <a href="https://twitter.com/thehacksaw" rel="nofollow" target="_blank">Tom Haczewski</a> from <a href="https://theuserstory.com" rel="nofollow" target="_blank">The User Story</a> joins me to discuss UX Design &amp; Usability. Tom previously worked as an e-commerce analyst for Virgin Money. He has more than 11 years experience in usability research and UX design has more recently worked with the likes of ASDA, Virgin, HMV, Arco, Econsultancy, BBC and RAC. Tom takes us through the differences between UX Design &amp; Usability. It's relationship with conversion rate optimisation. The benefits of including these in the design and development process, and even how you can perform some simple Usability tests in-house. So join us as we make an effort to improve your user experience. Resources mentioned in the show: <a href="http://amzn.to/2uJueyI" rel="nofollow" target="_blank">Don't Make Me Think: A Common Sense Approach to Web Usability</a> by Steve Krug <a href="https://www.usertesting.com" rel="nofollow" target="_blank">User Testing</a> <a href="https://www.whatusersdo.com" rel="nofollow" target="_blank">What Users Do</a> Listen in and as always if you have any questions you can get in touch via Twitter <a href="https://twitter.com/seanclark" rel="nofollow" target="_blank">@SeanClark</a>. Subscribe to this podcast <a href="http://clickandconvert.co/itunes" rel="nofollow" target="_blank">via iTunes</a> or <a href="http://clickandconvert.co/stitcher" rel="nofollow" target="_blank">Stitcher</a> &amp; if you like it we’d be grateful if you could leave a review.

Improving User Experience Through UX Design & Usability with Tom Haczewski