Hillary Smyth's guest appearances

Hillary Smyth

Business of Design ™ | Interior Designers, Decorators, Stagers, Stylists, Architects & Landscapers

Blair Enns

Andrew Mitchell

Mike Michalowicz

Katie O'Brien

Tim Williams

Sarah Vermunt

Donald M. Rattner

Andrea Bogart

Nikki Rausch

David C. Baker

Jennifer Jones

Braden Drake

Porsche Williams

Sara Malek Barney

Eric Gorges

OwlTail

Margot Austin

Precise and compelling copy that harmonizes with your best images can entertain, inform and delight your audience, but it also needs to establish your authority and brand position. There are specific strategies that will allow you to capture the attention of the clients you want to work with now and in future.In this episode we learn: - use direct, simple language, short sentences and present tense- use adjectives sparingly- develop words and phrases that reflect your brand and use them often.- be lighthearted, not juvenile - start with the main point - tailor the writing style to suit the platformIt’s time to take control of your business.Become a member of Business of Design®, today:https://businessofdesign.com/?ref=2&amp;campaign=podcast

Precise and compelling copy that harmonizes with your best images can entertain, inform and delight your audience, but it also needs to establish your authority and brand position. There are specific strategies that will allow you to capture the attention of the clients you want to work with now and in future. In this episode we learn: - use direct, simple language, short sentences and present tense - use adjectives sparingly - develop words and phrases that reflect your brand and use them often. - be lighthearted, not juvenile - start with the main point - tailor the writing style to suit the platform It’s time to take control of your business. Become a member of Business of Design®, today: <a href="https://businessofdesign.com/?ref=2&amp;campaign=podcast" rel="nofollow" target="_blank">https://businessofdesign.com/?ref=2&amp;campaign=podcast</a>

EP 187 | Copy That with Margot Austin and Hillary Smyth