4 Podcast Episodes
151: Ty Shay on performance storytelling and marketing jiujitsu
151: Ty Shay on performance storytelling and marketing jiujitsu
This week on the “Marketing Today,” podcast, Alan talks with Ty Shay, global chief marketing officer for Norton LifeLock... Read more
1 May 2019
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45mins
Ty Shay, Global CMO of Norton LifeLock - Tackling Cybersecurity Through Performance Storytelling
Ty Shay, Global CMO of Norton LifeLock - Tackling Cybersecurity Through Performance Storytelling
"I have a really weird background for a marketer..." As I sat with Ty Shay, hearing about his career path—from Wall Stre... Read more
25 Apr 2019
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25mins
#107: Ty Shay - Make Yourself Obsolete
#107: Ty Shay - Make Yourself Obsolete
My guest on the podcast today is Ty Shay, the Global Chief Marketing Officer of Norton/LifeLock. Well regarded for his e... Read more
23 Apr 2019
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45mins
Ty Shay, CMO of Norton and Lifelock at Symantec: Embracing Accountability as a Marketer
Ty Shay, CMO of Norton and Lifelock at Symantec: Embracing Accountability as a Marketer
Marketers must be accountable to their customers, goals, and revenue in order to succeed. This week Ty Shay, CMO of Nort... Read more
12 Apr 2018
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21mins