Ty Shay

4 Podcast Episodes

151: Ty Shay on performance storytelling and marketing jiujitsu

151: Ty Shay on performance storytelling and marketing jiujitsu

This week on the “Marketing Today,” podcast, Alan talks with Ty Shay, global chief marketing officer for Norton LifeLock... Read more

1 May 2019

45mins

Ty Shay, Global CMO of Norton LifeLock - Tackling Cybersecurity Through Performance Storytelling

Ty Shay, Global CMO of Norton LifeLock - Tackling Cybersecurity Through Performance Storytelling

"I have a really weird background for a marketer..." As I sat with Ty Shay, hearing about his career path—from Wall Stre... Read more

25 Apr 2019

25mins

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#107: Ty Shay - Make Yourself Obsolete

#107: Ty Shay - Make Yourself Obsolete

My guest on the podcast today is Ty Shay, the Global Chief Marketing Officer of Norton/LifeLock. Well regarded for his e... Read more

23 Apr 2019

45mins

Ty Shay, CMO of Norton and Lifelock at Symantec: Embracing Accountability as a Marketer

Ty Shay, CMO of Norton and Lifelock at Symantec: Embracing Accountability as a Marketer

Marketers must be accountable to their customers, goals, and revenue in order to succeed. This week Ty Shay, CMO of Nort... Read more

12 Apr 2018

21mins

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