Colleen Knopeck's guest appearances

Colleen Knopeck

Destination On The Left

Drew McLellan

Rick Antonson

Paula White

Mike Rea

Sarah Morris

David Gilbert

Eric Patrick

Stacy Jones

Joe Pulizzi

Richard Arnold

Dalene Heck

Gary Murphy

Jay Smith

David Holder

Larry Broughton

OwlTail

In this episode, you will learn everything you need to know to get started working with a travel influencer from Colleen Knopeck, Associate Consultant at Break The Ice Media. Imagine being a Kindergartener and winning a writing award from a national PBS Kids show. Or by fifth grade, regularly writing for the Buffalo News’ Kids Page — and having the chance to interview Buffalo Sabres hockey players. And yet, that’s exactly what Colleen Knopeck did. It’s like she came fully hatched as a writer. As the Communications Specialist for Perry’s, a New York State maker of ice cream, Colleen handled Perry’s sponsorships, public relations, and media relations. She wrote everything from customer and consumer e-newsletters, the blog, social media, annual reports, to writing and directing an in-house video. If you were a blogger or members of media that were lucky enough to have ice cream dropped off to you — you could thank Colleen for coordinating it. Her gift for writing articles and short stories translated into Colleen’s ability at Break the Ice to find the essential story in each client’s industry, and develop targeted messages. Because clients are often so close to their technical side or information, they can have a hard time sorting it all out. Clients may feel it’s hard to explain or put into words. With great listening skills, Colleen helps each client save time by doing that required distilling. She’s able to get that information to the consumer, or the media, that works best for a particular audience. Her innate ease with and understanding of social media allows her to see opportunities for effective advertising. A transcript of this episode is available here: destinationontheleft.com/colleen-knopeck-travel-influencers

In this episode, you will learn everything you need to know to get started working with a travel influencer from Colleen Knopeck, Associate Consultant at Break The Ice Media. Imagine being a Kindergartener and winning a writing award from a national PBS Kids show. Or by fifth grade, regularly writing for the Buffalo News’ Kids Page — and having the chance to interview Buffalo Sabres hockey players. And yet, that’s exactly what Colleen Knopeck did. It’s like she came fully hatched as a writer. As the Communications Specialist for Perry’s, a New York State maker of ice cream, Colleen handled Perry’s sponsorships, public relations, and media relations. She wrote everything from customer and consumer e-newsletters, the blog, social media, annual reports, to writing and directing an in-house video. If you were a blogger or members of media that were lucky enough to have ice cream dropped off to you — you could thank Colleen for coordinating it. Her gift for writing articles and short stories translated into Colleen’s ability at Break the Ice to find the essential story in each client’s industry, and develop targeted messages. Because clients are often so close to their technical side or information, they can have a hard time sorting it all out. Clients may feel it’s hard to explain or put into words. With great listening skills, Colleen helps each client save time by doing that required distilling. She’s able to get that information to the consumer, or the media, that works best for a particular audience. Her innate ease with and understanding of social media allows her to see opportunities for effective advertising. A transcript of this episode is available here: <a href="http://destinationontheleft.com/colleen-knopeck-travel-influencers/" rel="nofollow" target="_blank">destinationontheleft.com/colleen-knopeck-travel-influencers</a>

Episode 36: How to Partner with Travel Influencers, with Colleen Knopeck

In this episode, you will learn the skills that transfer from working client side to agency side and traits every PR professional should have, from Colleen Knopeck, Associate Consultant at Break The Ice Media. Colleen uses her passion for writing and storytelling as an Associate Consultant at Break The Ice Media. She brings with her demonstrated success in proactive media relations and brand marketing communications for B2B, B2C, and B2E audiences. Colleen holds a Bachelor’s Degree in Communication: Journalism/Media Studies from SUNY Geneseo and a Master’s Degree in Integrated Marketing Communications from St. Bonaventure University. Her enthusiasm, attention to detail, and commitment to exceeding expectations are reflected in her work, and in the results she drives for her clients. What you’ll learn about in this episode:  What Colleen does at Break The Ice Media How Colleen uses the experience she brings from the client side What clients want from agencies Key qualities in a PR professional Passion and persuasion and why these traits are important in PR Why a love of organized chaos is beneficial in PR How Colleen ties it all together in an ongoing campaign  Resources:  Colleen’s blog: breaktheicemedia.com/top-6-traits-that-successful-pr-pros-need Colleen’s blog: breaktheicemedia.com/150-days-and-counting-4-things-ive-learned-by-going-client-to-agency-side 

In this episode, you will learn the skills that transfer from working client side to agency side and traits every PR professional should have, from Colleen Knopeck, Associate Consultant at Break The Ice Media. Colleen uses her passion for writing and storytelling as an Associate Consultant at Break The Ice Media. She brings with her demonstrated success in proactive media relations and brand marketing communications for B2B, B2C, and B2E audiences. Colleen holds a Bachelor’s Degree in Communication: Journalism/Media Studies from SUNY Geneseo and a Master’s Degree in Integrated Marketing Communications from St. Bonaventure University. Her enthusiasm, attention to detail, and commitment to exceeding expectations are reflected in her work, and in the results she drives for her clients. What you’ll learn about in this episode: <ul> <li>What Colleen does at Break The Ice Media</li> <li>How Colleen uses the experience she brings from the client side</li> <li>What clients want from agencies</li> <li>Key qualities in a PR professional</li> <li>Passion and persuasion and why these traits are important in PR</li> <li>Why a love of organized chaos is beneficial in PR</li> <li>How Colleen ties it all together in an ongoing campaign</li> </ul> Resources: <ul> <li>Colleen’s blog: <a href="http://breaktheicemedia.com/top-6-traits-that-successful-pr-pros-need/" rel="nofollow" target="_blank">breaktheicemedia.com/top-6-traits-that-successful-pr-pros-need</a></li> <li>Colleen’s blog: <a href="http://breaktheicemedia.com/150-days-and-counting-4-things-ive-learned-by-going-client-to-agency-side/" rel="nofollow" target="_blank">breaktheicemedia.com/150-days-and-counting-4-things-ive-learned-by-going-client-to-agency-side</a></li> </ul>

Episode 11: Put Yourself in the Client’s Shoes, with Colleen Knopeck