Christinne Cuyugan's guest appearances

Christinne Cuyugan

Mobile Growth Nightmares Podcast

Business of Apps

The Content Mix Podcast

Catherine Bostian

Lisa Kennelly

David Barnard

Amanda Holmes

Jason Smith

Jimmy Davis

Luke Taylor

Adam Davis

Philip Morris

Ritam Gandhi

Kerry Anderson

David Robson

Sacha Lazimi

Tiffany Hart

Maui Jim

OwlTail

Today mobile app marketers are in a constant battle to connect apps with as many users as possible and their battle field are the Apple's App Store and Google Play store. After years of fierce competition, both Apple and Google have won the app war. Apple got the premium part of the market by delivering high-quality apps, but Google successfully scaled to reach a much broader market segment. Today’s guest is Christinne Cuyugan, Growth Marketing Lead at Drops, a learning language app. If you want to learn a language, it only takes five minutes a day. At Drops, Christinne focuses on strategizing growth opportunities for the app and app store marketing. She talks about how app marketing is different in the Apple App Store compared to Google Play. Today’s Topics Include: ✔️ Christinne’s Career Growth: Customer support specialist to user acquisition position ✔️ App Marketing Psychology: How colors, tactics impact user behavior to perceive brands ✔️ Drops: Focuses on building language essentials, such as vocabulary, into a habit ✔️ What are the similarities and differences between Apple and Google app stores? ✔️ Four Elements: Great screenshots, preview video, keyword strategy, and 4-star rating ✔️ Partnership: Focus on product/app to deliver Apple’s high standards for user experience ✔️ Evergreen Techniques: Screenshots capture app and testing gains trust ✔️ Mistakes: Apps fail, so prioritize acquisition and monetization for sustainable growth ✔️ Christinne’s Wishful Thinking:  Wants Apple to allow casting and downloads per keyword Wants Google to be transparent with reporting and rankings  ✔️ Other App Stores: Amazon and Chinese must haves ✔️ Android or iOS? iOS ✔️ Favorite mobile app(s) today? Drops and Too Good To Go ✔️ What app technology would Christinne find useful in daily life? Augmented Reality (AR)  Links and Resources:  Christinne Cuyugan on LinkedIn Christinne Cuyugan on Twitter Drops  Quotes by Christinne Cuyugan: “Drops is a language learning app, whose main mission is to make language learning awesome and fun and beautiful.” “You definitely need four things to make your app shine in both stores.” “The first one or two screenshots definitely need to capture your app in the best way possible. It needs to be attractive enough for users to give your app the chance.” “Even if your brand isn’t known, but the app is trusted and also you see what you would get out of it, I think that a lot of users would give it a chance.” Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

Today mobile app marketers are in a constant battle to connect apps with as many users as possible and their battle field are the Apple's App Store and Google Play store. After years of fierce competition, both Apple and Google have won the app war. Apple got the premium part of the market by delivering high-quality apps, but Google successfully scaled to reach a much broader market segment. Today’s guest is Christinne Cuyugan, Growth Marketing Lead at Drops, a learning language app. If you want to learn a language, it only takes five minutes a day. At Drops, Christinne focuses on strategizing growth opportunities for the app and app store marketing. She talks about how app marketing is different in the Apple App Store compared to Google Play. <h2>Today’s Topics Include:</h2> ✔️ Christinne’s Career Growth: Customer support specialist to user acquisition position ✔️ App Marketing Psychology: How colors, tactics impact user behavior to perceive brands ✔️ Drops: Focuses on building language essentials, such as vocabulary, into a habit ✔️ What are the similarities and differences between Apple and Google app stores? ✔️ Four Elements: Great screenshots, preview video, keyword strategy, and 4-star rating ✔️ Partnership: Focus on product/app to deliver Apple’s high standards for user experience ✔️ Evergreen Techniques: Screenshots capture app and testing gains trust ✔️ Mistakes: Apps fail, so prioritize acquisition and monetization for sustainable growth ✔️ Christinne’s Wishful Thinking: <ul> <li>Wants Apple to allow casting and downloads per keyword</li> <li>Wants Google to be transparent with reporting and rankings</li> </ul> ✔️ Other App Stores: Amazon and Chinese must haves ✔️ Android or iOS? iOS ✔️ Favorite mobile app(s) today? Drops and Too Good To Go ✔️ What app technology would Christinne find useful in daily life? Augmented Reality (AR) <h2>Links and Resources:</h2> <ul> <li><a href="https://www.linkedin.com/in/christinnecuyugan/?originalSubdomain=es" rel="noopener noreferrer nofollow external" target="_blank">Christinne Cuyugan on LinkedIn</a></li> <li><a href="https://twitter.com/youreverytinne?lang=en" rel="noopener noreferrer nofollow external" target="_blank">Christinne Cuyugan on Twitter</a></li> <li><a href="https://languagedrops.com/" rel="noopener noreferrer nofollow external" target="_blank">Drops</a></li> </ul> <h2>Quotes by Christinne Cuyugan:</h2> “Drops is a language learning app, whose main mission is to make language learning awesome and fun and beautiful.” “You definitely need four things to make your app shine in both stores.” “The first one or two screenshots definitely need to capture your app in the best way possible. It needs to be attractive enough for users to give your app the chance.” “Even if your brand isn’t known, but the app is trusted and also you see what you would get out of it, I think that a lot of users would give it a chance.” Follow the Business Of Apps podcast <a href="https://www.linkedin.com/company/business-of-apps" rel="noopener nofollow external" target="_blank">Linkedin</a> | <a href="https://twitter.com/businessofapps" rel="noopener nofollow external" target="_blank">Twitter</a> | <a href="https://www.facebook.com/thebusinessofapps" rel="noopener nofollow external" target="_blank">Facebook</a> | <a href="https://www.youtube.com/user/businessofapps" rel="noopener nofollow external" target="_blank">YouTube</a>

#54: App Store vs. Google Play marketing with Christinne Cuyugan, Growth Marketing at Drops

New Year, new episode! MGN is back with another amazing guest: Christinne Cuyugan, Growth Marketing Consultant at Drops.

MGN S2E3 | Christinne Cuyugan from Drops

Christinne Cuyugan is no stranger to the world of apps. After working in Vienna for six years for Runtastic GmbH, one of the leading health and fitness apps, Christinne made the leap to sunny tech-hub Barcelona in early 2020 to work for Drops, a top language learning app, where her work centers around app user acquisition and optimization.  Shaheen Samavati interviews Christinne in today’s podcast episode, touching on app store marketing tips for Google and Apple, and how she prepares for a day at the office as a freelance consultant.  Tune in to hear the full interview as Christinne also discusses the challenges of establishing a growth marketing business in the midst of a pandemic, and why she sees it as a necessary part of the journey.

<a href="https://www.linkedin.com/in/christinnecuyugan/" rel="nofollow" target="_blank">Christinne Cuyugan</a> is no stranger to the world of apps. After working in Vienna for six years for Runtastic GmbH, one of the leading health and fitness apps, Christinne made the leap to sunny tech-hub Barcelona in early 2020 to work for <a href="https://languagedrops.com/" rel="nofollow" target="_blank">Drops</a>, a top language learning app, where her work centers around app user acquisition and optimization. <a href="https://www.linkedin.com/in/shaheensamavati/" rel="nofollow" target="_blank">Shaheen Samavati</a> interviews Christinne in today’s podcast episode, touching on app store marketing tips for Google and Apple, and how she prepares for a day at the office as a freelance consultant. Tune in to hear the full interview as Christinne also discusses the challenges of establishing a growth marketing business in the midst of a pandemic, and why she sees it as a necessary part of the journey.

Spearheading in-app store marketing | Christinne Cuyugan | Drops