Margaret Fortner's guest appearances

Margaret Fortner

Food Marketing Nerds Restaurant and CPG Marketing Podcast

DTC Podcast

Hannah Crum

Jenna Crane

Kim Kardashian

Eric Bandholz

Molly Pittman

Tai Lopez

Afif Ghannoum

Paul Singh

Nik Sharma

Richard Harris

Jim Lamancusa

Neville Medhora

Brennan Dunn

Matt Fitzgerald

Marie Miller

OwlTail

We’re chatting with Margaret Fortner, Head of Growth at the digitally savvy Hydration mix company, Hydrant. The company has thrived as a direct to consumer brand; so much so, they’ve recently expanded into the retail space. Hydrant is as data-driven as companies come, which has helped them dominate the world of e-commerce.  As Head of Growth, a big part of Margaret’s role is to help make sense of the company’s sales and marketing data, making sure important learnings are taken into account throughout her team’s ongoing efforts. Looking at their digital advertising, Hydrant may have 50 or more different ads running at any given moment, testing and uncovering what levers deliver the highest ROI. And in this episode, you’ll learn:  How to adapt the creative review process for rapid iteration What incentives convert interested leads into buying customers Why you need to update your approach to split testing  And plenty more.  Just a friendly heads up, in a couple of sections of the conversation, we get a little more into the weeds of data analysis than usual, but those parts are relatively short. If that’s not your thing, bear with us, because there’s plenty of practical insights around performance marketing applicable to all food and beverage brands with a growing digital presence, D to C or otherwise. So without further adieu! Recommended Reads &amp; Other Resources:  HotJar Tableau Leadership Lessons from Sports  Learn More About Hydrant on:  Facebook Instagram  For full interview transcripts, visit FoodMarketingNerds.com. Food Marketing Nerds is a production of Blue Bear Creative, the Social Media Agency for CPG and Restaurants.

We’re chatting with Margaret Fortner, Head of Growth at the digitally savvy Hydration mix company, <a href="https://www.drinkhydrant.com/" rel="noopener nofollow" target="_blank">Hydrant</a>. The company has thrived as a direct to consumer brand; so much so, they’ve recently expanded into the retail space. Hydrant is as data-driven as companies come, which has helped them dominate the world of e-commerce.  As Head of Growth, a big part of Margaret’s role is to help make sense of the company’s sales and marketing data, making sure important learnings are taken into account throughout her team’s ongoing efforts. Looking at their digital advertising, Hydrant may have 50 or more different ads running at any given moment, testing and uncovering what levers deliver the highest ROI. And in this episode, you’ll learn: <ul> <li>How to adapt the creative review process for rapid iteration</li> <li>What incentives convert interested leads into buying customers</li> <li>Why you need to update your approach to split testing</li> </ul> And plenty more.  Just a friendly heads up, in a couple of sections of the conversation, we get a little more into the weeds of data analysis than usual, but those parts are relatively short. If that’s not your thing, bear with us, because there’s plenty of practical insights around performance marketing applicable to all food and beverage brands with a growing digital presence, D to C or otherwise. So without further adieu! Recommended Reads &amp; Other Resources: <ul> <li><a href="https://www.hotjar.com/" rel="noopener nofollow" target="_blank">HotJar</a></li> <li><a href="https://www.tableau.com/" rel="noopener nofollow" target="_blank">Tableau</a></li> <li><a href="https://store.hbr.org/product/hbr-s-10-must-reads-on-leadership-lessons-from-sports-featuring-interviews-with-sir-alex-ferguson-kareem-abdul-jabbar-andre-agassi/10188" rel="noopener nofollow" target="_blank">Leadership Lessons from Sports</a></li> </ul> Learn More About Hydrant on: <ul> <li><a href="https://www.facebook.com/drinkhydrant/" rel="noopener nofollow" target="_blank">Facebook</a></li> <li><a href="https://www.instagram.com/drinkhydrant/" rel="noopener nofollow" target="_blank">Instagram</a></li> </ul> For full interview transcripts, visit <a href="https://foodmarketingnerds.com/" rel="noopener nofollow" target="_blank">FoodMarketingNerds.com.</a> Food Marketing Nerds is a production of Blue Bear Creative, the <a href="https://www.bluebearcreative.co/" rel="noopener nofollow" target="_blank">Social Media Agency for CPG and Restaurants.</a>

Performance Marketing Like the Pros with Margaret Fortner of Hydrant

Subscribe to DTC Newsletter - https://dtcnews.link/signup Have you ever wondered what it’s like to be in the mind of a Head of Growth at a top DTC brand? Learn how to not only think like a growth marketer, but also how to put together a small ‘n’ mighty growth team for your DTC brand in today’s cast with Hydrant’s Head of Growth Margaret Fortner. Tune-in to Margaret’s data-focused thinking and learn… 📈 What does the Head of Growth do, anyway? 📈 How can you make data clear so that it tells a story? 📈 Why simple testing goals will keep you out of the weeds 📈 How Margaret has grown an efficient growth team 📈 And lots more Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram &amp; Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - <a href="https://dtcnews.link/signup" rel="nofollow" target="_blank">https://dtcnews.link/signup</a> Have you ever wondered what it’s like to be in the mind of a Head of Growth at a top DTC brand? Learn how to not only think like a growth marketer, but also how to put together a small ‘n’ mighty growth team for your DTC brand in today’s cast with Hydrant’s Head of Growth Margaret Fortner. Tune-in to Margaret’s data-focused thinking and learn… 📈 What does the Head of Growth do, anyway? 📈 How can you make data clear so that it tells a story? 📈 Why simple testing goals will keep you out of the weeds 📈 How Margaret has grown an efficient growth team 📈 And lots more Subscribe to DTC Newsletter - <a href="https://dtcnews.link/signup" rel="nofollow" target="_blank">https://dtcnews.link/signup</a> Advertise on DTC - <a href="https://dtcnews.link/advertise" rel="nofollow" target="_blank">https://dtcnews.link/advertise</a> Work with Pilothouse - <a href="https://dtcnews.link/pilothouse" rel="nofollow" target="_blank">https://dtcnews.link/pilothouse</a> Follow us on Instagram &amp; Twitter - @dtcnewsletter Watch this interview on YouTube - <a href="https://dtcnews.link/video" rel="nofollow" target="_blank">https://dtcnews.link/video</a>

Ep 32: What Exactly Does a Head of Growth Do? Margaret Fortner from DrinkHydrant.com