Melanie Chase's guest appearances

Melanie Chase

Authentic Influence

Chris Davis

Jason Harris

Michael Kushner

Anthony Marino

Brian Kenny

Randy Goldberg

Brian Smith

Bob Garfield

Daniella Yacobovsky

Roshini Raj

Henrik Werdelin

Jed Berger

Luke Droulez

Heidi Zak

Alexa Buckley

OwlTail

Next Insurance

On today's episode of Authentic Influence, Adam Conner is joined by Melanie Chase, the Chief Marketing Officer of Next Insurance. Next Insurance is an online insurance provider for small businesses and contractors. This is also Melanie's first ever podcast! Today, you'll learn:   Why Melanie joined Next after years in CPG and tech; how Next's offering makes it similar to a more stereotypical consumer brand   COVID's undeniable inordinate impact on small business and entrepreneurs; what they'll learn the most from this crisis   How Next is contributing to the community; in particular, their Built by Business campaign, which repurposed funds from big agencies to stand up small business   How Next captures stories of its policy holders, and leverages them in its messaging   As always, advice to build a more authentic brand   Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

On today's episode of Authentic Influence, Adam Conner is joined by Melanie Chase, the Chief Marketing Officer of Next Insurance. Next Insurance is an online insurance provider for small businesses and contractors. This is also Melanie's first ever podcast! Today, you'll learn: <ul> <li> Why Melanie joined Next after years in CPG and tech; how Next's offering makes it similar to a more stereotypical consumer brand </li> <li> COVID's undeniable inordinate impact on small business and entrepreneurs; what they'll learn the most from this crisis </li> <li> How Next is contributing to the community; in particular, their Built by Business campaign, which repurposed funds from big agencies to stand up small business </li> <li> How Next captures stories of its policy holders, and leverages them in its messaging </li> <li> As always, advice to build a more authentic brand </li> </ul> Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: <a href="https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576" rel="nofollow" target="_blank">https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576</a>. Be sure to follow our LinkedIn page to catch all of our content there: <a href="https://www.linkedin.com/showcase/authentic-influence-podcast/" rel="nofollow" target="_blank">https://www.linkedin.com/showcase/authentic-influence-podcast/</a>. Reach out to Adam Conner on LinkedIn at <a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow" target="_blank">https://www.linkedin.com/in/adamjconner/</a> or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at <a href="https://www.podcast.vivoom.co/" rel="nofollow" target="_blank">https://www.podcast.vivoom.co/</a>. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License <a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow" target="_blank">(CC BY-SA 4.0)</a>

Next Insurance CMO Melanie Chase: Giving Back to Small Business