Andrea Mallard's guest appearances

Andrea Mallard

Anchored Intelligence

Marketing Vanguard

Campaign Chemistry

Angela Zepeda

Raja Rajamannar

Michelle Obama

Barbara Corcoran

Laura Vanderkam

Kara Goldin

Nick Drake

Kelly Cook

Maria Menounos

Katie Couric

Oprah Winfrey

Brené Brown

Amanda Tress

Pamela Hawley

Sharon Lechter

OwlTail

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands. 

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.

Campaign Chemistry: Pinterest CMO Andrea Mallard

Lara Balazs

Andréa Mallard, CMO of Pinterest, and Lara Balazs, CMO of Intuit, came together for our second installment of People-powered Growth Fueled by Transformative Technology. Today’s episode is on Platform Amplification, and what better expert to have joined us than Andréa Mallard. Join us all as we dive deep into what’s working, what’s not and what's possible, including what it means to be “intellectually generous” with consumers. Both Intuit and Pinterest share similar missions, so you’ll hear what it is like to leverage platforms to deliver on purpose, inspiring and “creating the urge to act." Also, one of the coolest parts of the whole discussion for me personally, was a fascinating look at how campaigns can turn into multiple, individual sensory triggers and, hence, segmented and applied across different channels in different ways. Hosted on Acast. See acast.com/privacy for more information.

Andréa Mallard, CMO of Pinterest, and Lara Balazs, CMO of Intuit, came together for our second installment of People-powered Growth Fueled by Transformative Technology. Today’s episode is on Platform Amplification, and what better expert to have joined us than Andréa Mallard. Join us all as we dive deep into what’s working, what’s not and what's possible, including what it means to be “intellectually generous” with consumers. Both Intuit and Pinterest share similar missions, so you’ll hear what it is like to leverage platforms to deliver on purpose, inspiring and “creating the urge to act." Also, one of the coolest parts of the whole discussion for me personally, was a fascinating look at how campaigns can turn into multiple, individual sensory triggers and, hence, segmented and applied across different channels in different ways. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Andrea Mallard, CMO of Pinterest and Lara Balazs, CMO of Intuit - Keys to Platform Amplification

Andrea Mallard is the Chief Marketing Officer at Athleta, an ethical apparel brand recognized for their yoga wear and clothing line designed to inspire women and girls to reach their full potential. Andrea received her bachelor’s degree in International Politics and English Literature from Queens University in 1999 and her master’s degree in Media from the London School of Economics in 2001 - graduating at the very top of her class at both schools. After graduating college, she began working with IDEO, Omada Health, and, later, held a seat on the Board of Advisors for the German company, Unu Motors.

Andrea Mallard is the Chief Marketing Officer at <a href="https://www.athleta.com/" rel="nofollow" target="_blank">Athleta</a>, an ethical apparel brand recognized for their yoga wear and clothing line designed to inspire women and girls to reach their full potential. Andrea received her bachelor’s degree in International Politics and English Literature from Queens University in 1999 and her master’s degree in Media from the London School of Economics in 2001 - graduating at the very top of her class at both schools. After graduating college, she began working with IDEO, Omada Health, and, later, held a seat on the Board of Advisors for the German company, Unu Motors.

[FFL 271] Athleta CMO Andrea Mallard on Creativity in Business