David Lockwood's guest appearances

David Lockwood

Hospitality Mavericks Podcast Show

The DTC Podcast

Keep Optimising

The Joy of Marketing

Val Geisler

Mark Russell

James White

Rand Fishkin

Ben Parr

Jay Wright

Dan Gingiss

Neal Schaffer

Anna Crowe

Emma Mattress

Neil Hallmark

Shane Shevlin

Alex Walsh

Guy Blaskey

Martin Jordan

OwlTail

David has an impressive career in marketing and analytics working with companies such as Boden and Direct Wines before co-founding The Tapestry Agency. He speaks to Andrew about customer-centric marketing; how it's normal to lose money when acquiring customers, how David analyses customer data to determine how those customers are going to perform for the business; and the importance of triggered emails when targeting customers.  

David has an impressive career in marketing and analytics working with companies such as Boden and Direct Wines before co-founding The Tapestry Agency. He speaks to Andrew about customer-centric marketing; how it's normal to lose money when acquiring customers, how David analyses customer data to determine how those customers are going to perform for the business; and the importance of triggered emails when targeting customers.

David Lockwood from The Tapestry Agency  explains how to analyse your customer data

David Lockwood has been involved with the direct mailing and marketing of impressive UK retailers throughout his career. After 20 years driving growth for top UK online brands like Boden and Direct Wines he co-founded the Tapestry Agency to help multi-channel retailers grow faster and more profitably. Chloe and David are discussing the opportunities that mail order catalogues give you for both customer acqusition and customer retention. Revealing lots of things you probably didn't know were possible catalogues, and providing clear insight on how to get started, and make sure your campaigns are successful from day 1. If you're looking for an alternative to Facebook Ads - this is an episode for you.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

David Lockwood has been involved with the direct mailing and marketing of impressive UK retailers throughout his career. After 20 years driving growth for top UK online brands like Boden and Direct Wines he co-founded the Tapestry Agency to help multi-channel retailers grow faster and more profitably. Chloe and David are discussing the opportunities that mail order catalogues give you for both customer acqusition and customer retention. Revealing lots of things you probably didn't know were possible catalogues, and providing clear insight on how to get started, and make sure your campaigns are successful from day 1. If you're looking for an alternative to Facebook Ads - this is an episode for you.Get all the links and resources we mention at <a href="https://keepoptimising.com/?utm_source=captivate&amp;utm_medium=episodenotes" rel="noopener noreferrer nofollow" target="_blank">KeepOptimising.com</a>Episode sponsored by <a href="https://www.klaviyo.com/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=masterplan" rel="noopener noreferrer nofollow" target="_blank">Klaviyo</a>

Offline Marketing: Mail Order Catalogues with David Lockwood from The Tapestry Agency

The DTC Podcast (formerly RetailTechReview) with David Lockwood, The Tapestry Agency

The DTC Podcast (formerly RetailTechReview) with David Lockwood, The Tapestry Agency

18: Episode 18 - The Tapestry Agency's David Lockwood