Decoy Pricing's guest appearances

Decoy Pricing

Sales Influence Podcast

App Marketing by App Masters

Sales Chat Show 

Business Brain – The Entrepreneurs’ Podcast

Evil Marketers Flash Briefing

Talitha Lima

Elon Musk

David Dawson

Robert Greene

Scott Reib

Andy Paul

Scott Adams

Chris Prefontaine

Randy Gage

John Barrows

Brian Burke

Jeff Bajorek

Amit Bendov

Kevin Dorsey

Brittany Smith

Lise Cartwright

OwlTail

If you're looking to Increase Average Deal Size or sell a high ticket item, consider using Decoy Pricing Options which allow you to shift a buyer's price point or perception. Resources: Sales Velocity Academy: http://www.SalesVelocityAcademy.com MetaVerse Sales Training: http://www.SalesWorld.mv Sales Keynote Speaker- Trainer: http://www.VictorAntonio.com

If you're looking to Increase Average Deal Size or sell a high ticket item, consider using Decoy Pricing Options which allow you to shift a buyer's price point or perception. Resources: Sales Velocity Academy: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbEhPS3c1MlhENHN1QzBucWxtMUdtRXUyek9BZ3xBQ3Jtc0treWdEZWpXdW9BNW9QN3d0VTJxTHI5a2NuZEZUc25wcTQ2ZVRvb2ppOEowcGhzZDJXU0s5dnhIaEFOOVI4WVF4NjJwRTF1Q0UzeUdNZkdWZnE0bTM0TU90T2VHNTh1ekZXUEVzRXVhUlhYMkYzUWtWQQ&amp;q=http%3A%2F%2Fwww.SalesVelocityAcademy.com%2F&amp;v=xmanT01H86E" rel="nofollow noopener" target="_blank">http://www.SalesVelocityAcademy.com</a> MetaVerse Sales Training: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbC1JQ2J0YjNuQU8zeFp4Q3F6VzNGZDJxbWdMZ3xBQ3Jtc0ttcVhZVVFnMXhZM3RGRVQwYmd3NDBudEVFQjd0ZmJEdHQwWmdDR0p1MXI0V1hVZFVpZHgwSnRYRE1KOHROLUl0cHplVXlOYW82X1UyTDJLVDAzcjMwTU9UZUhOTGxzV3BLM3JzXzRUc090T0hDS1dpRQ&amp;q=http%3A%2F%2Fwww.SalesWorld.mv%2F&amp;v=xmanT01H86E" rel="nofollow noopener" target="_blank">http://www.SalesWorld.mv</a> Sales Keynote Speaker- Trainer: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqa1J4TnROb3JncUJPQkRjQ25kSWVoS2NRcmRKd3xBQ3Jtc0ttcldqc0FtV0VqczVHcUhMOUd0Y0VCeF9zcUh1Q241VHJaVEFnd0o5TE1wZURaa2RrYTBxaWdqOFBKYTFITHpySkhMcE5ZWlp5YkNlLXBVelVKQ2pUQ1p3ZHhzanpYRzIxQjZhTF80aHZyOW9FMHdkYw&amp;q=http%3A%2F%2Fwww.VictorAntonio.com%2F&amp;v=xmanT01H86E" rel="nofollow noopener" target="_blank">http://www.VictorAntonio.com</a>

Increase Average Deal Size with Decoy Pricing Options - SIP #412

We have done a few episodes recently about how to manage cost increases and how to raise your prices. Dave recently came across the concept of Decoy Pricing that is worth looking at. What is Decoy Pricing? Decoy pricing is a strategy that aims to guide a potential customer towards a specific product or service by presenting an inferior choice. Listen in to learn more!  00:00:00 Small Business Show #371 for Wednesday, March 16, 2022 00:01:00 Ben Thompson’s Stratechery Newsletter about Shopify 00:02:41 Traveler’s Tips! 00:06:53 Expensive stuff! Sponsors  00:08:08 SPONSOR: Novo: Get Your Free business banking account in just 10 minutes at BankNovo.com/SBS. 00:09:49 SPONSOR: Shopify – For anyone to sell anywhere, Shopify is giving you a fourteen-day trial and full access to Shopify’s entire suite of features. Visit Shopify.com/sbs to get yours!   00:11:30 Decoy Pricing  The Popcorn Example. Large is the most profitable Small – $3.50 Medium – $6.50 Large – $7.50   Service Providers: Use Bundling and Features The Economist example Digital Edition: $59 Print Edition: $125 Print + Digital Edition: $125   The Amazon Example Search BusinessShow.co for “Story” Tobi, the Snowboarder who started Shopify   00:30:35 Anchoring “F*** the cup, pour it in my hand for a dime!”   00:35:45 SBS 371 Outtro Next week: Delegating    The post What is Decoy Pricing and how can your Small Business use it? – Small Business Show 371 appeared first on Business Brain - The Entrepreneurs' Podcast.

We have done a few episodes recently about how to manage cost increases and how to raise your prices. Dave recently came across the concept of Decoy Pricing that is worth looking at. What is Decoy Pricing? Decoy pricing is a strategy that aims to guide a potential customer towards a specific product or service by presenting an inferior choice. Listen in to learn more! <ul> <li>00:00:00 Small Business Show #371 for Wednesday, March 16, 2022</li> <li>00:01:00 <a href="https://stratechery.com/2022/shopifys-evolution/" rel="nofollow" target="_blank">Ben Thompson’s Stratechery Newsletter about Shopify</a></li> <li>00:02:41 Traveler’s Tips!</li> <li>00:06:53 Expensive stuff!</li> <li>Sponsors <ul> <li>00:08:08 SPONSOR: <a href="https://banknovo.com/SBS" rel="nofollow" target="_blank">Novo</a>: Get Your Free business banking account in just 10 minutes at <a href="https://banknovo.com/SBS" rel="nofollow" target="_blank">BankNovo.com/SBS</a>.</li> <li>00:09:49 SPONSOR: <a href="https://shopify.com/sbs" rel="nofollow" target="_blank">Shopify</a> – For anyone to sell anywhere, Shopify is giving you a fourteen-day trial and full access to Shopify’s entire suite of features. Visit <a href="https://shopify.com/sbs" rel="nofollow" target="_blank">Shopify.com/sbs</a> to get yours!</li> </ul> </li> <li>00:11:30 <a href="https://twitter.com/barrettjoneill/status/1497950095228080137?s=12" rel="nofollow" target="_blank">Decoy Pricing</a> <ul> <li>The Popcorn Example. Large is the most profitable <ul> <li>Small – $3.50</li> <li>Medium – $6.50</li> <li>Large – $7.50</li> </ul> </li> <li>Service Providers: Use Bundling and Features</li> <li>The Economist example <ul> <li>Digital Edition: $59</li> <li>Print Edition: $125</li> <li>Print + Digital Edition: $125</li> </ul> </li> <li>The Amazon Example</li> <li><a href="https://www.businessshow.co/?s=story" rel="nofollow" target="_blank">Search BusinessShow.co for “Story”</a></li> <li><a href="https://en.wikipedia.org/wiki/Tobias_L%C3%BCtke" rel="nofollow" target="_blank">Tobi, the Snowboarder who started Shopify</a></li> </ul> </li> <li>00:30:35 Anchoring <ul> <li>“F*** the cup, pour it in my hand for a dime!”</li> </ul> </li> <li>00:35:45 SBS 371 Outtro <ul> <li>Next week: Delegating</li> </ul> </li> </ul> The post <a href="https://businessbrain.show/what-is-decoy-pricing-and-how-can-your-small-business-use-it-small-business-show-371/" rel="nofollow" target="_blank">What is Decoy Pricing and how can your Small Business use it? – Small Business Show 371</a> appeared first on <a href="https://businessbrain.show" rel="nofollow" target="_blank">Business Brain - The Entrepreneurs' Podcast</a>.

What is Decoy Pricing and how can your Small Business use it?

Here's a great way to shift the price point up on this sales influence podcast with Victor Antonio.

Here's a great way to shift the price point up on this sales influence podcast with Victor Antonio.

#259 - Popcorn and Decoy Pricing

Decoy pricing is a method that focuses customers on what you really want them to buy. Here's how to use it.

Why You Should Be Using Decoy Pricing