Jonathan Georgino's guest appearances

Jonathan Georgino

The Amp Hour Electronics Podcast

Hello Blink Show

Lisa Lewis

Pariss Athena

Lewis Miller

Anton Howes

Mihir Shah

Joel Murphy

Kitty Yeung

Mark Tyson

Moheeb Zara

Jermaine Murray

Saira Rahman

Kattni Rembor

Kia Roberts

Chris Gammell

Lisa Lewis Miller

OwlTail

DescriptionWe start by checking in with Jonathan Georgino, who last appears on the show in episode 5. Since then, he has gotten more sales and more distributors to carry his product (the Binho Nova host adapter). Specifically, Jonathan mentions that paid ads have not worked well at attracting new leads. However, collaboration with influencers (e.g. Shannon Morse) and appearing on podcasts has worked well. He also mentions that he is starting to see a trickle of new visitors to his site after creating several new blog posts.Harris asks Jonathan about what tools he uses to help create content and analyze his site’s SEO performance. Jonathan says that he uses a combination of stock Shopify and Neil Patel’s Ubersuggest tool to help brainstorm content ideas.Jonathan tells the story how he woke up to an email one morning accusing him of copyright infringement. He had used the “Click” name for one of his boards that conflicted with the MikroElektronika Click ecosystem naming. He apologized and took the product page down. However, he turned the potential legal battle into a collaboration opportunity. He worked with MikroE to create an official Click adapter board for the Binho Nova. In addition, he mentioned MikroE’s design services team was great to work with.Shawn and Harris check in with Jonathan’s distribution efforts. He mentions that he purposely slowed down getting into new distributors, as he’s quite happy with the current mix and sales have been growing. Interestingly, he also mentions that direct sales can sometimes be easier than dealing with distributors.Jonathan talks about when it makes sense to become a reseller for other people’s products. Specifically, he resells the Sensepeek PCBite, which complements the Binho Nova’s capabilities. This allows for a better testing experience for the customer (as they can use both products together and order them from one place), and it drives traffic to his site, as Binho is listed as a US distributor on Sensepeek’s site.Finally, Jonathan mentions that he implemented a simple recommendation that Harris made a few months ago: send a handwritten note with every product that ships. Apparently, many customers reach back out to thank Jonathan for the note, the product, and sometimes let him know what they’re using the host adapter for. This turns out to be a fantastic way to communicate with the end users to get feedback on a product.Harris talks about doing things that don’t scale, which came from Paul Graham’s blog post.SponsorWe want to thank Cyber City Circuits for sponsoring this episode! Cyber City Circuits is an electronics shop and contract manufacturer based in Augusta, GA. Use the coupon code HELLOBLINKSHOW to receive 10% off your order of electronics or mention that you heard about them on the Hello Blink Show for a 25% discount on the assembly costs of manufacturing. List of ResourcesBinho Nova host adapterYouTube Video - Bingo Nova with Shannon MorseUbersuggest toolClick adapter board for the Binho NovaSensepeek PCBitePaul Graham’s blog post - Do things that don’t scale Guest InformationJonathan, a passionate hardware engineer, routinely found himself creating tools to assist in the projects he’d been working on for several years. In late 2018, he began to merge several of his personal projects into a single tool and the Binho Nova Multi-Protocol USB Host adapter was born. A veteran of several Bay Area hardware startups, he enjoys wearing many hats and doing whatever it takes to bring high-quality products to market, from proof-of-concept through mass production. Above all, he wants to share his enthusiasm for developing quality hardware products with as many people as possible. Guest Contact InformationTwitterLinkedInWebsite Host Contact Informationshawnhymel.comkennyconsultinggroup.comLinkedIn - Shawn HymelLinkedIn - Harris KennyTwitter - Shawn HymelTwitter - Harris Kenny License Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0

DescriptionWe start by checking in with Jonathan Georgino, who last appears on the show in <a href="https://helloblinkshow.com/5" rel="nofollow" target="_blank">episode 5</a>. Since then, he has gotten more sales and more distributors to carry his product (the <a href="https://binho.io/" rel="nofollow" target="_blank">Binho Nova host adapter</a>). Specifically, Jonathan mentions that paid ads have not worked well at attracting new leads. However, collaboration with influencers (e.g. <a href="https://www.youtube.com/watch?v=aTzU04I9W1M" rel="nofollow" target="_blank">Shannon Morse</a>) and appearing on podcasts has worked well. He also mentions that he is starting to see a trickle of new visitors to his site after creating several new blog posts.Harris asks Jonathan about what tools he uses to help create content and analyze his site’s SEO performance. Jonathan says that he uses a combination of stock <a href="https://www.shopify.com/" rel="nofollow" target="_blank">Shopify</a> and Neil Patel’s <a href="https://neilpatel.com/ubersuggest/" rel="nofollow" target="_blank">Ubersuggest</a> tool to help brainstorm content ideas.Jonathan tells the story how he woke up to an email one morning accusing him of copyright infringement. He had used the “Click” name for one of his boards that conflicted with the <a href="https://www.mikroe.com/click" rel="nofollow" target="_blank">MikroElektronika Click ecosystem</a> naming. He apologized and took the product page down. However, he turned the potential legal battle into a collaboration opportunity. He worked with MikroE to create an official <a href="https://www.mikroe.com/binho-nova-click" rel="nofollow" target="_blank">Click adapter board for the Binho Nova</a>. In addition, he mentioned <a href="https://www.mikroe.com/design-service" rel="nofollow" target="_blank">MikroE’s design services</a> team was great to work with.Shawn and Harris check in with Jonathan’s distribution efforts. He mentions that he purposely slowed down getting into new distributors, as he’s quite happy with the current mix and sales have been growing. Interestingly, he also mentions that direct sales can sometimes be easier than dealing with distributors.Jonathan talks about when it makes sense to become a reseller for other people’s products. Specifically, he resells the <a href="https://sensepeek.com/" rel="nofollow" target="_blank">Sensepeek PCBite</a>, which complements the Binho Nova’s capabilities. This allows for a better testing experience for the customer (as they can use both products together and order them from one place), and it drives traffic to his site, as Binho is listed as a US distributor on Sensepeek’s site. Finally, Jonathan mentions that he implemented a simple recommendation that Harris made a few months ago: send a handwritten note with every product that ships. Apparently, many customers reach back out to thank Jonathan for the note, the product, and sometimes let him know what they’re using the host adapter for. This turns out to be a fantastic way to communicate with the end users to get feedback on a product.Harris talks about doing things that don’t scale, which came from <a href="http://paulgraham.com/ds.html" rel="nofollow" target="_blank">Paul Graham’s blog post</a>.SponsorWe want to thank Cyber City Circuits for sponsoring this episode! Cyber City Circuits is an electronics shop and contract manufacturer based in Augusta, GA. Use the coupon code HELLOBLINKSHOW to receive 10% off your order of electronics or mention that you heard about them on the Hello Blink Show for a 25% discount on the assembly costs of manufacturing. List of Resources<a href="https://binho.io/" rel="nofollow" target="_blank">Binho Nova host adapter</a><a href="https://www.youtube.com/watch?v=aTzU04I9W1M" rel="nofollow" target="_blank">YouTube Video - Bingo Nova with Shannon Morse</a><a href="https://neilpatel.com/ubersuggest/" rel="nofollow" target="_blank">Ubersuggest tool</a><a href="https://www.mikroe.com/binho-nova-click" rel="nofollow" target="_blank">Click adapter board for the Binho Nova</a><a href="https://sensepeek.com/" rel="nofollow" target="_blank">Sensepeek PCBite</a><a href="http://paulgraham.com/ds.html" rel="nofollow" target="_blank">Paul Graham’s blog post - Do things that don’t scale</a> Guest InformationJonathan, a passionate hardware engineer, routinely found himself creating tools to assist in the projects he’d been working on for several years. In late 2018, he began to merge several of his personal projects into a single tool and the Binho Nova Multi-Protocol USB Host adapter was born. A veteran of several Bay Area hardware startups, he enjoys wearing many hats and doing whatever it takes to bring high-quality products to market, from proof-of-concept through mass production. Above all, he wants to share his enthusiasm for developing quality hardware products with as many people as possible. Guest Contact Information<a href="https://twitter.com/binhoElectronic" rel="nofollow" target="_blank">Twitter</a><a href="https://www.linkedin.com/in/jonathan-georgino-3b55b654/" rel="nofollow" target="_blank">LinkedIn</a><a href="https://binho.io/" rel="nofollow" target="_blank">Website</a> Host Contact Information<a href="https://shawnhymel.com/" rel="nofollow" target="_blank">shawnhymel.com</a><a href="http://kennyconsultinggroup.com/" rel="nofollow" target="_blank">kennyconsultinggroup.com</a><a href="https://www.linkedin.com/in/shawnhymel/" rel="nofollow" target="_blank">LinkedIn - Shawn Hymel</a><a href="https://www.linkedin.com/in/harriskenny/" rel="nofollow" target="_blank">LinkedIn - Harris Kenny</a><a href="https://www.twitter.com/ShawnHymel" rel="nofollow" target="_blank">Twitter - Shawn Hymel</a><a href="https://www.twitter.com/harriskenny" rel="nofollow" target="_blank">Twitter - Harris Kenny</a> License Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under <a href="https://creativecommons.org/licenses/by/4.0/" rel="nofollow" target="_blank">CC BY 4.0</a>Intro and outro song is “Routine” by Amine Maxwell is licensed under <a href="https://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">CC BY 3.0</a>

Inbound Marketing Success with Jonathan Georgino

OverviewThis week, on the Hello Blink Show, hosts Shawn Hymel and Harris Kenny welcome special guest, Jonathan Georgino. Jonathan is a business owner and hardware engineer who focuses on working through distribution channels and closing multi-unit enterprise deals with his company, Binho. Listeners will hear from Jonathan about the steps he took to land his first deals, market to early customers, and build a quality product that delights users. One Powerful Quote23:02 – Jonathan: “I really recommend building your first boards by hand because you will understand if there is any problem whatsoever; if there is anything that can be improved, it will reveal itself when you build them by hand.” Key Topics 1:18 – Shawn asks Jonathan about his business Binho, and Jonathan highlights key points including his team of contractors and going to market strategy. He also explains their product, the Nova host adapter, and explains the many benefits that come from it. 6:18 – Shawn inquires with Jonathan about his thought process for wanting to develop and find a product-market fit for the host adapter. Jonathan admits it is wishful thinking but explains how he wanted to incorporate his previous projects into a user experience. 8:16 – Shawn follows up with how likely someone will purchase his product. Compared to his competitors, Jonathan explains that his product is sleek, convenient, and low-profile for users. He also notes how functional it can be for teams of developers. 12:33 – Harris acknowledges Jonathan’s presence in this space, and they delve into how his experiences inspired him to form a business. Jonathan shares his insights into how he became his first customer and truly understood his competitors. He says advice from his network and addressing these issues early on helped build his team.  15:40 – Shawn and Jonathan have a follow up discussion on the influence of Jonathan’s network that inspired him to market and sell the Nova host adapter. Jonathan says this group came from from varying industries that had different projects and use cases.  17:08 – Shawn, Harris, and Jonathan have an open conversation about the challenges with scaling a business centered around software and hardware applications. Jonathan mentions how his relationship with a reliable and flexible supply chain manufacturer has set a foundation for his company’s scalability. 19:02 – Jonathan shares the process of how his product was manufactured and his success in calculating order demand. He also explains the outsourcing process to China and why it was important to originally keep quality control in the U.S. 27:18: Shawn and Harris commend Jonathan on his focus between launching product and business development. Jonathan describes the details used in their website which handles their e-commerce, product features, and support backin. 30:30: Shawn, Harris, and Jonathan discuss cold marketing and public relation approaches that helped Binho find their niche audience segment. Jonathan also illustrates what marketing tactics have/have not been successful and explains why.  38:08: Jonathan expresses how distributors have been the leading source for sales recently and the advantageous benefits that have come from this.  41:56: Harris asks Jonathan about his business model strategy for go-to market and his decision to use distributors. Jonathan highlights that his experiences as a buyer convinced him these platforms could help him as a seller including their marketing and customer outreach value. He also remarks the importance of having direct customers and keeping the end-to-end product cycle relevant. 48:10: Shawn and Jonathan discuss the purchasing process for Binho and why Jonathan values this aspect of his operation.  51:10: Harris asks Jonathan about his scaleability and multi-unit enterprise purchases. Jonathan mentions that this has recently started to happen and acknowledges that this trend validates that users are solving their problems/challenges better and faster.  Guest InformationJonathan, a passionate hardware engineer, routinely found himself creating tools to assist in the projects he’d been working on for several years. In late 2018, he began to merge several of his personal projects into a single tool and the Binho Nova Multi-Protocol USB Host adapter was born. A veteran of several Bay Area hardware startups, he enjoys wearing many hats and doing whatever it takes to bring high-quality products to market, from proof-of-concept through mass production. Above all, he wants to share his enthusiasm for developing quality hardware products with as many people as possible.TwitterLinkedInWebsiteHost Contact Informationhttp://shawnhymel.com http://kennyconsultinggroup.com https://www.linkedin.com/in/shawnhymel/ https://www.linkedin.com/in/harriskenny/ https://www.twitter.com/ShawnHymel https://www.twitter.com/harriskennyLicense Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0 Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0Special Guest: Jonathan Georgino.

Overview This week, on the Hello Blink Show, hosts Shawn Hymel and Harris Kenny welcome special guest, Jonathan Georgino. Jonathan is a business owner and hardware engineer who focuses on working through distribution channels and closing multi-unit enterprise deals with his company, Binho. Listeners will hear from Jonathan about the steps he took to land his first deals, market to early customers, and build a quality product that delights users. One Powerful Quote 23:02 – Jonathan: “I really recommend building your first boards by hand because you will understand if there is any problem whatsoever; if there is anything that can be improved, it will reveal itself when you build them by hand.” Key Topics<ul> <li>1:18 – Shawn asks Jonathan about his business Binho, and Jonathan highlights key points including his team of contractors and going to market strategy. He also explains their product, the Nova host adapter, and explains the many benefits that come from it.</li> <li>6:18 – Shawn inquires with Jonathan about his thought process for wanting to develop and find a product-market fit for the host adapter. Jonathan admits it is wishful thinking but explains how he wanted to incorporate his previous projects into a user experience.</li> <li>8:16 – Shawn follows up with how likely someone will purchase his product. Compared to his competitors, Jonathan explains that his product is sleek, convenient, and low-profile for users. He also notes how functional it can be for teams of developers.</li> <li>12:33 – Harris acknowledges Jonathan’s presence in this space, and they delve into how his experiences inspired him to form a business. Jonathan shares his insights into how he became his first customer and truly understood his competitors. He says advice from his network and addressing these issues early on helped build his team. </li> <li>15:40 – Shawn and Jonathan have a follow up discussion on the influence of Jonathan’s network that inspired him to market and sell the Nova host adapter. Jonathan says this group came from from varying industries that had different projects and use cases. </li> <li>17:08 – Shawn, Harris, and Jonathan have an open conversation about the challenges with scaling a business centered around software and hardware applications. Jonathan mentions how his relationship with a reliable and flexible supply chain manufacturer has set a foundation for his company’s scalability.</li> <li>19:02 – Jonathan shares the process of how his product was manufactured and his success in calculating order demand. He also explains the outsourcing process to China and why it was important to originally keep quality control in the U.S.</li> <li>27:18: Shawn and Harris commend Jonathan on his focus between launching product and business development. Jonathan describes the details used in their website which handles their e-commerce, product features, and support backin.</li> <li>30:30: Shawn, Harris, and Jonathan discuss cold marketing and public relation approaches that helped Binho find their niche audience segment. Jonathan also illustrates what marketing tactics have/have not been successful and explains why. </li> <li>38:08: Jonathan expresses how distributors have been the leading source for sales recently and the advantageous benefits that have come from this. </li> <li>41:56: Harris asks Jonathan about his business model strategy for go-to market and his decision to use distributors. Jonathan highlights that his experiences as a buyer convinced him these platforms could help him as a seller including their marketing and customer outreach value. He also remarks the importance of having direct customers and keeping the end-to-end product cycle relevant.</li> <li>48:10: Shawn and Jonathan discuss the purchasing process for Binho and why Jonathan values this aspect of his operation. </li> <li>51:10: Harris asks Jonathan about his scaleability and multi-unit enterprise purchases. Jonathan mentions that this has recently started to happen and acknowledges that this trend validates that users are solving their problems/challenges better and faster. </li> </ul>Guest Information Jonathan, a passionate hardware engineer, routinely found himself creating tools to assist in the projects he’d been working on for several years. In late 2018, he began to merge several of his personal projects into a single tool and the Binho Nova Multi-Protocol USB Host adapter was born. A veteran of several Bay Area hardware startups, he enjoys wearing many hats and doing whatever it takes to bring high-quality products to market, from proof-of-concept through mass production. Above all, he wants to share his enthusiasm for developing quality hardware products with as many people as possible.<a href="https://twitter.com/binhoElectronic" rel="nofollow" target="_blank">Twitter</a> <a href="https://www.linkedin.com/in/jonathan-georgino-3b55b654/" rel="nofollow" target="_blank">LinkedIn</a> <a href="https://binho.io/" rel="nofollow" target="_blank">Website</a> Host Contact Information <a href="http://shawnhymel.com" rel="nofollow" target="_blank">http://shawnhymel.com</a> <a href="http://kennyconsultinggroup.com" rel="nofollow" target="_blank">http://kennyconsultinggroup.com</a> <a href="https://www.linkedin.com/in/shawnhymel/" rel="nofollow" target="_blank">https://www.linkedin.com/in/shawnhymel/</a> <a href="https://www.linkedin.com/in/harriskenny/" rel="nofollow" target="_blank">https://www.linkedin.com/in/harriskenny/</a> <a href="https://www.twitter.com/ShawnHymel" rel="nofollow" target="_blank">https://www.twitter.com/ShawnHymel</a> <a href="https://www.twitter.com/harriskenny" rel="nofollow" target="_blank">https://www.twitter.com/harriskenny</a>License Information “Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under <a href="https://creativecommons.org/licenses/by/4.0/" rel="nofollow" target="_blank">CC BY 4.0</a> Intro and outro song is “Routine” by Amine Maxwell is licensed under <a href="https://creativecommons.org/licenses/by/3.0/" rel="nofollow" target="_blank">CC BY 3.0</a> Special Guest: Jonathan Georgino.

Getting Your First Customers with Jonathan Georgino