Alex Carapiet's guest appearances

Alex Carapiet

bCreator: Serious Influence

Phil Hughes

Elle Mills

Hannah Witton

Estée Lalonde

Victoria Magrath

Grace Victory

Vix Meldrew

Matt Coyne

Grace Beverley

Sam Chapman

Dom Smales

Sedge Beswick

Steph Yeboah

Lorna Luxe

Nik Speller

OwlTail

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Alex Carapiet, who is a Business Director at influencer agency The Fifth.  The Fifth is part of News UK and aims to bring transparency and accountability to the world of influencer marketing. They refer to influencers as 'storytellers'.    Alex has worked on many sides of the industry, but his first instance of influencer was in blogger outreach at his first job in PR.    Alex discusses the surge in influencer fees, frustrations within the industry, the key to making an influencer campaign successful, and things brands to be aware of when marketing to Gen Z.    Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, Lickd.

In this week’s episode of Blogosphere: Serious Influence, Alice Audley (Blogosphere’s founder) speaks to Alex Carapiet, who is a Business Director at influencer agency The Fifth. The Fifth is part of News UK and aims to bring transparency and accountability to the world of influencer marketing. They refer to influencers as 'storytellers'. Alex has worked on many sides of the industry, but his first instance of influencer was in blogger outreach at his first job in PR. Alex discusses the surge in influencer fees, frustrations within the industry, the key to making an influencer campaign successful, and things brands to be aware of when marketing to Gen Z. Series 3 of Blogosphere: Serious Influence is sponsored by the music licensing platform, <a href="https://lickd.co/" rel="nofollow" target="_blank">Lickd</a>.

S3 Ep4: Series 3, episode 4: Alex Carapiet, Business Director at The Fifth