Randi Barshack
7 Podcast Episodes
Ep #121: How ABM Builds Authentic Relationships with Buyers w/ Randi Barshack
Ep #121: How ABM Builds Authentic Relationships with Buyers w/ Randi Barshack
In this episode of The Marketer’s Journey, I interview Randi Barshack, CMO of RollWorks, a division of NextRoll, an acco... Read more
6 Sep 2022
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34mins
A Look Into Effective Data-Inspired Storytelling, with Randi Barshack
A Look Into Effective Data-Inspired Storytelling, with Randi Barshack
Randi Barshack, CMO of RollWorks, has a diverse career path with a background in Japanese film production. She applies t... Read more
10 Aug 2022
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36mins
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ABM performance evaluation & analytics -- Randi Barshack // RollWorks
ABM performance evaluation & analytics -- Randi Barshack // RollWorks
In this final episode for the series, Randi talks about the indicators we can use to understand ABM success, its metrics... Read more
19 Feb 2021
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13mins
Integrating ABM across your marketing mix -- Randi Barshack // RollWorks
Integrating ABM across your marketing mix -- Randi Barshack // RollWorks
For this episode, Randi talks about having the youthful curiosity to gain the real value of integrating ABM software. Sh... Read more
18 Feb 2021
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12mins
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How ABM is changing SMB marketing -- Randi Barshack // RollWorks
How ABM is changing SMB marketing -- Randi Barshack // RollWorks
In this episode, Randi talks about what ABM can do for SMBs and how you can use ABM strategy when you don’t have enough ... Read more
17 Feb 2021
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19mins
Using ABM for Growth & Scale -- Randi Barshack // RollWorks
Using ABM for Growth & Scale -- Randi Barshack // RollWorks
In this episode, Randi talks about how we can use ABM strategy to scale your growth as a company, the challenges of soft... Read more
16 Feb 2021
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16mins
Why ABM is for everyone in 2021 -- Randi Barshack // RollWorks
Why ABM is for everyone in 2021 -- Randi Barshack // RollWorks
For this episode, Randi talks about defining ABM and why it is now growing steadily accessible to the down market, the c... Read more
15 Feb 2021
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19mins
