Jeff Sasaki's guest appearances

Jeff Sasaki

Wet Fly Swing Fly Fishing Podcast

OwlTail

Show Notes: https://wetflyswing.com/484  Presented by: Mavrk Fly Fishing  Sponsors: https://wetflyswing.com/sponsors Jeff Sasaki takes us into Mavrk fishing and what it's like to build a massive brand in the cellphone accessories business. He also tells us why he transferred to producing unique fly fishing gear. We also discover how to fish dries with a euro nymphing setup, how Newton's law affects your cast, and his take on the center axis fly reel. Mavrk Fishing Show Notes with Jeff Sasaki 2:43 - Jeff gives us an update since we last had him in episode 415. The main thing is they are expanding their rod line that is yet to be launched. 3:20 - He further discusses the advantages of the new rod line they'll launch that will be longer and lighter. 9:47 - We dig into product design and development. His degree and background were in product design. Before Mavrk, he started a brand called Element Case. 11:17 - Jeff explains industrial design, graphic design, and engineering. 15:35 - We return to the fascinating account of how he founded Element Case. 17:32 - He tells a humorous tale about how Apple once misplaced a prototype in a bar. He considered creating a case for the iPhone 4 at that time because it had just gone viral. Their instances gained widespread attention, and they received so many orders that the server had to shut down their website. 28:28 - He eventually decided to sell the brand. He realized he was not interested in the consumer electronics industry, took a break, and made Mavrk happen. 31:53 - He explains the lessons he learned while creating the Element Case and launching Mavrk. He reached a point with Element where he was unable to accomplish what he enjoyed doing with Element, such as creating and chatting with clients. 35:02 - I ask him how he would have kept the Element small. 36:28 - For Mavrk, he wants to keep the company small. 39:02 - He gives some advice and tips for those who want to create a product for the outdoors like talking to somebody who has an idea about the product, preferably an industrial designer who knows a thing about the materials, the manufacturing, and the industry. 45:20 - He discusses the Diffusion of Innovation (DOI) Theory and the five adopter categories when promoting a new product or service to a target population. 49:22 - He tells about that time, early on for Mavrk, when they launched on Kickstarter which he says was a mistake. 53:15 - He talks about graphene, which is utilized in Formula One cars. 54:46 - He gives some advice about the fly fishing industry that might help those who want to introduce a new product. 1:03:39 - He encourages people to learn how to write a business plan. He recommends the book titled "How to Write a Business Plan" by Mike McKeever. 1:06:18 - He believes that being a product designer allows him to be near to the things he enjoys, like when he designed a Fox Racing helmet for Ricky Carmichael. Show Notes: https://wetflyswing.com/484 

Show Notes: <a href="https://wetflyswing.com/484" rel="nofollow" target="_blank">https://wetflyswing.com/484</a> Presented by: <a href="https://wetflyswing.com/mavrk" rel="noopener nofollow" target="_blank">Mavrk Fly Fishing</a>  Sponsors: <a href="https://wetflyswing.com/sponsors" rel="nofollow" target="_blank">https://wetflyswing.com/sponsors</a> Jeff Sasaki takes us into Mavrk fishing and what it's like to build a massive brand in the cellphone accessories business. He also tells us why he transferred to producing unique fly fishing gear. We also discover how to fish dries with a euro nymphing setup, how Newton's law affects your cast, and his take on the center axis fly reel. Mavrk Fishing Show Notes with Jeff Sasaki 2:43 - Jeff gives us an update since we last had him in episode 415. The main thing is they are expanding their rod line that is yet to be launched. 3:20 - He further discusses the advantages of the new rod line they'll launch that will be longer and lighter. 9:47 - We dig into product design and development. His degree and background were in product design. Before Mavrk, he started a brand called Element Case. 11:17 - Jeff explains industrial design, graphic design, and engineering. 15:35 - We return to the fascinating account of how he founded Element Case. 17:32 - He tells a humorous tale about how Apple once misplaced a prototype in a bar. He considered creating a case for the iPhone 4 at that time because it had just gone viral. Their instances gained widespread attention, and they received so many orders that the server had to shut down their website. 28:28 - He eventually decided to sell the brand. He realized he was not interested in the consumer electronics industry, took a break, and made Mavrk happen. 31:53 - He explains the lessons he learned while creating the Element Case and launching Mavrk. He reached a point with Element where he was unable to accomplish what he enjoyed doing with Element, such as creating and chatting with clients. 35:02 - I ask him how he would have kept the Element small. 36:28 - For Mavrk, he wants to keep the company small. 39:02 - He gives some advice and tips for those who want to create a product for the outdoors like talking to somebody who has an idea about the product, preferably an industrial designer who knows a thing about the materials, the manufacturing, and the industry. 45:20 - He discusses the Diffusion of Innovation (DOI) Theory and the five adopter categories when promoting a new product or service to a target population. 49:22 - He tells about that time, early on for Mavrk, when they launched on Kickstarter which he says was a mistake. 53:15 - He talks about graphene, which is utilized in Formula One cars. 54:46 - He gives some advice about the fly fishing industry that might help those who want to introduce a new product. 1:03:39 - He encourages people to learn how to write a business plan. He recommends the book titled "How to Write a Business Plan" by Mike McKeever. 1:06:18 - He believes that being a product designer allows him to be near to the things he enjoys, like when he designed a Fox Racing helmet for Ricky Carmichael. Show Notes: <a href="https://wetflyswing.com/484" rel="nofollow" target="_blank">https://wetflyswing.com/484</a>

WFS 484 - Mavrk Fishing with Jeff Sasaki - Ultra Light Euro Nymphing Gear, Mavrk, Element Case

Show Notes: https://wetflyswing.com/415 Presented By: Mavrk Fly Fishing Sponsors: https://wetflyswing.com/sponsors Jeff Sasaki, Designer of Founder of Mavrk Fly Fishing, walks us through his euro nymphing setup today and the physics behind the famous Stinger Micro Reel. We get a bunch of casting tips and talk about what it's like to fish the Truckee River in California. We discover how he transitioned from owning a successful cellphone case company to making the lightest fly reel in the world. Jeff also tells us how he fishes dry flies with a euro nymphing rig. Wait... WHAT??? Does that actually work? Listen to this episode to find out! Show Notes with Jeff Sasaki 04:40 - Casting Tip: You got to get all the slack out of your line even if that means starting out with short casts. 07:00 - We noted the Stinger Micro Reel which is designed specifically for euro nymphing tight line techniques. It weighs about 1.3 ounces. 16:10 - Jeff spent most of his career as a product designer. He started out with transportation design. He became the first Industrial Designer at Fox Racing. 21:00 - Jeff designed an aluminum iPhone case so his dog wouldn't chew on his phone. He started the company, Element Case and later sold it. 30:00 - He tells the story of how biologists repopulated the Bonneville cutthroat in Idaho and later found them at Pilot Peak in Nevada. 38:30 - Jeff describes how he casts dry flies with a euro nymph rig. 41:45 - Tip: If you want more control of your flies, go with the heavier leaders - 20 to 15 pound. 15 to 12 is a good all around. 58:48 - The Stinger doesn't work with any other kind of fishing except for euro nymphing. 1:07:45 - Jeff mentioned James Park from Red Truck. He was on the podcast in episode 246. Show Notes: https://wetflyswing.com/415

Show Notes: <a href="https://wetflyswing.com/415" rel="nofollow" target="_blank">https://wetflyswing.com/415</a> Presented By: <a href="https://wetflyswing.com/mavrk" rel="noopener nofollow" target="_blank">Mavrk Fly Fishing</a> Sponsors: <a href="https://wetflyswing.com/sponsors" rel="nofollow" target="_blank">https://wetflyswing.com/sponsors</a> Jeff Sasaki, Designer of Founder of Mavrk Fly Fishing, walks us through his euro nymphing setup today and the physics behind the famous Stinger Micro Reel. We get a bunch of casting tips and talk about what it's like to fish the Truckee River in California. We discover how he transitioned from owning a successful cellphone case company to making the lightest fly reel in the world. Jeff also tells us how he fishes dry flies with a euro nymphing rig. Wait... WHAT??? Does that actually work? Listen to this episode to find out! Show Notes with Jeff Sasaki 04:40 - Casting Tip: You got to get all the slack out of your line even if that means starting out with short casts. 07:00 - We noted the Stinger Micro Reel which is designed specifically for euro nymphing tight line techniques. It weighs about 1.3 ounces. 16:10 - Jeff spent most of his career as a product designer. He started out with transportation design. He became the first Industrial Designer at Fox Racing. 21:00 - Jeff designed an aluminum iPhone case so his dog wouldn't chew on his phone. He started the company, Element Case and later sold it. 30:00 - He tells the story of how biologists repopulated the Bonneville cutthroat in Idaho and later found them at Pilot Peak in Nevada. 38:30 - Jeff describes how he casts dry flies with a euro nymph rig. 41:45 - Tip: If you want more control of your flies, go with the heavier leaders - 20 to 15 pound. 15 to 12 is a good all around. 58:48 - The Stinger doesn't work with any other kind of fishing except for euro nymphing. 1:07:45 - Jeff mentioned James Park from Red Truck. He was on the podcast in episode 246. Show Notes: <a href="https://wetflyswing.com/415" rel="nofollow" target="_blank">https://wetflyswing.com/415</a>