Mark Buckshon's guest appearances

Mark Buckshon

The Contractor Fight with Tom Reber

AEC Business

Tools of the Trade: Construction Industry Resources, Leadership & stories from professionals

Colin Toop

Sean Adams

Ryan Michler

Brian Williams

Cesar Abeid

Steve Burnett

Mike Michalowicz

Michael Stone

Jeff Sanders

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Bob Burg

Brian Young

Cameron Herold

Brett Young

Geoff Woods

OwlTail

Welcome to the Tools of the Trade Monthly Toolbox Talk August EditionToday’s guest is Mark Buckshon, President and Lead editor for President at Construction News and Report Group of Companies.In this episode, Mark gives us the story of how he went from foreign correspondent reporting on the Rhodesian Zimbabwe civil war to founder and lead editor of a daily news publication that spans Canada and the US.Please enjoy and if you would like to participate, please send an email to colin@toolspodcast.comFor show notes, blog posts and past guests, please visit: www.toolspodcast.comSign up for Colin's newsletter HEREInterested in sponsoring the podcast? Please fill out the form at toolspodcast.com/contactFollow Colin:InstagramTwitterFacebookYoutubeThis podcast is presented by The Canadian Apprenticeship Forum and CompanyCamThe Canadian Apprenticeship Forum is the Centre of Excellence for Apprenticeship Research and Innovation.  A national non-profit organization connecting all members of the apprenticeship community, CAF-FCA advocates for Canada’s world-class apprenticeship system, produces meaningful data to inform strategies, and highlights innovation and promising practices in apprenticeship training.For more information visit www.caf-fca.orgCompanyCam is a photo-based solution created for contractors, by contractors. Users can take unlimited photos—which are location and time stamped, sent to the cloud, and stored securely. Every photo is organized by project and instantly available to your team, allowing you to see what’s going on anytime, anywhere. Photos can be annotated with drawings, arrows, comments, tags, and voice notes and users can create project timelines, photo galleries, reports, and transformation photos through the app. Sharing photos with customers and insurance adjusters has never been easier, and keeping your entire process organized has never been simpler.To get your free account today visit companycam.com/tools

Welcome to the Tools of the Trade Monthly Toolbox Talk <a href="http://www.toolspodcast.com/august" rel="nofollow" target="_blank">August Edition</a>Today’s guest is Mark Buckshon, President and Lead editor for President at Construction News and Report Group of <a href="http://Companies.In" rel="nofollow" target="_blank">Companies.In</a> this episode, Mark gives us the story of how he went from foreign correspondent reporting on the Rhodesian Zimbabwe civil war to founder and lead editor of a daily news publication that spans Canada and the US.Please enjoy and if you would like to participate, please send an email to colin@toolspodcast.com For show notes, blog posts and past guests, please visit: <a href="https://www.toolspodcast.com/" rel="nofollow" target="_blank">www.toolspodcast.com</a>Sign up for Colin's newsletter <a href="https://mailchi.mp/0a0e76751ec4/toolsnewsletter" rel="nofollow" target="_blank">HERE</a>Interested in sponsoring the podcast? Please fill out the form at <a href="https://www.toolspodcast.com/contact/" rel="nofollow" target="_blank">toolspodcast.com/contact</a>Follow Colin:<a href="https://www.instagram.com/toolspodcast" rel="nofollow" target="_blank">Instagram</a><a href="https://www.twitter.com/colintoop" rel="nofollow" target="_blank">Twitter</a><a href="https://www.facebook.com/Tools-of-the-Trade-Podcast-519803441876275/" rel="nofollow" target="_blank">Facebook</a><a href="https://www.youtube.com/channel/UCwxoCYovj-LWS_PnZB6qUWQ?view_as=subscriber" rel="nofollow" target="_blank">Youtube</a> This podcast is presented by The Canadian Apprenticeship Forum and CompanyCam The Canadian Apprenticeship Forum is the Centre of Excellence for Apprenticeship Research and Innovation.  A national non-profit organization connecting all members of the apprenticeship community, CAF-FCA advocates for Canada’s world-class apprenticeship system, produces meaningful data to inform strategies, and highlights innovation and promising practices in apprenticeship training. For more information visit <a href="https://caf-fca.org/" rel="nofollow" target="_blank">www.caf-fca.org</a> CompanyCam is a photo-based solution created for contractors, by contractors. Users can take unlimited photos—which are location and time stamped, sent to the cloud, and stored securely. Every photo is organized by project and instantly available to your team, allowing you to see what’s going on anytime, anywhere. Photos can be annotated with drawings, arrows, comments, tags, and voice notes and users can create project timelines, photo galleries, reports, and transformation photos through the app. Sharing photos with customers and insurance adjusters has never been easier, and keeping your entire process organized has never been simpler. To get your free account today visit <a href="https://www.companycam.com/tools" rel="nofollow" target="_blank">companycam.com/tools</a>

From foreign correspondent to daily construction news publication | TBT #12 Mark Buckshon

On this episode, Tom welcomes Mark Buckshon of Construction Marketing Ideas to discuss powerful marketing strategies for all contracting business. Learn the ins and outs of contracting marketing, find better ways to share your stories, and understand the data you need to keep growing your business. Mark’s Top Three Discussion Points for Marketing   Look at the way you are treating clients personally and throughout their experience. Make sure that you are delivering value to each one of them. Understand how you can get your clients excited. Work on getting these enthusiastic clients to buy more and offer referrals for you in the future. Happy clients will also typically agree to giving you glowing reviews and testimonials that you can implement into your marketing strategy. Really look at you web marketing and social media.  Retaining clients is one of the easiest and fastest ways to boost your overall revenue. Retaining clients is about keeping the connection with them, during and after a job and building a positive relationship with them through their customer experience with your company.  Even as brand new contracting company, you still have friends, family and have contacts that you can use to build your business. Find where you can contribute value to your community and get your name/face out there. When you do spend money on external advertising, social media or print media, you need to look back at it afterwards and figure out how much business did you gain from it. Of the business you did get, how many of those customers are going to turn into repeat clients? Bringing you lifetime value from the ad.  For social media, you should focus on strategies that build direct relationships with people.  Watch your social media carefully so you can respond quickly to any type of situation, positive or negative. Induce as much positive interaction or responses for your business as you can by providing an excellent customer journey.  Make sure that your website and social media pages are relevant and maintained. You want them to be a lively place for discussion and content driven. This is your place to encourage communication with current and former clients. You can also show off your skills by highlighting cool new jobs or fantastic past projects. Social media is building client relationships and referrals but on hyper drive. It will be one of your most powerful and inexpensive ways to build your reputation. Consistency is key, you have to reasonably reliable with it.  Make sure your website is responsive and has great mobile accessibility to it. More and more people will be using their phones to look at your website or social media pages and you want to be able to accommodate that. If you don’t look professional on your website and social media then you’ll be missing out on phone calls of potential clients right from the start. It’s so important to have a professional feel to your website and make sure it’s responsive. Your main focus should be on making your customers experience top notch. They’ll remember the experience and it’s your greatest investment to your business. If you provide positive and outstanding experiences, then you’ll not only have repeat clients but those clients will happily share about their positive experience with others and you can use that to help market and build your brand to others. Be sure to visit Construction Marketing Ideas for a more in-depth look at marketing for your contracting business. You’ll find relevant tips and valuable strategies that you can start applying today to boost your marketing plan and seeing tangible results. Mark has also written a book  Construction Marketing Ideas that Tom highly recommends. Want to level up your business IQ? Visit  The Contractor Fight Accelerate Group run by Tom! Don’t miss out, make sure to claim your seat at the must attend contractor event of the year, Revolution 2018. Podcast Editing and Show Notes via Podcast Buddy

On this episode, Tom welcomes Mark Buckshon of <a href="http://constructionmarketingideas.com/" rel="nofollow" target="_blank">Construction Marketing Ideas</a> to discuss powerful marketing strategies for all contracting business. Learn the ins and outs of contracting marketing, find better ways to share your stories, and understand the data you need to keep growing your business. Mark’s Top Three Discussion Points for Marketing  <ol> <li>Look at the way you are treating clients personally and throughout their experience. Make sure that you are delivering value to each one of them.</li> <li>Understand how you can get your clients excited. Work on getting these enthusiastic clients to buy more and offer referrals for you in the future. Happy clients will also typically agree to giving you glowing reviews and testimonials that you can implement into your marketing strategy.</li> <li>Really look at you web marketing and social media.</li> </ol> Retaining clients is one of the easiest and fastest ways to boost your overall revenue. Retaining clients is about keeping the connection with them, during and after a job and building a positive relationship with them through their customer experience with your company.  Even as brand new contracting company, you still have friends, family and have contacts that you can use to build your business. Find where you can contribute value to your community and get your name/face out there. When you do spend money on external advertising, social media or print media, you need to look back at it afterwards and figure out how much business did you gain from it. Of the business you did get, how many of those customers are going to turn into repeat clients? Bringing you lifetime value from the ad.  For social media, you should focus on strategies that build direct relationships with people.  Watch your social media carefully so you can respond quickly to any type of situation, positive or negative. Induce as much positive interaction or responses for your business as you can by providing an excellent customer journey.  Make sure that your website and social media pages are relevant and maintained. You want them to be a lively place for discussion and content driven. This is your place to encourage communication with current and former clients. You can also show off your skills by highlighting cool new jobs or fantastic past projects. Social media is building client relationships and referrals but on hyper drive. It will be one of your most powerful and inexpensive ways to build your reputation. Consistency is key, you have to reasonably reliable with it.  Make sure your website is responsive and has great mobile accessibility to it. More and more people will be using their phones to look at your website or social media pages and you want to be able to accommodate that. If you don’t look professional on your website and social media then you’ll be missing out on phone calls of potential clients right from the start. It’s so important to have a professional feel to your website and make sure it’s responsive. Your main focus should be on making your customers experience top notch. They’ll remember the experience and it’s your greatest investment to your business. If you provide positive and outstanding experiences, then you’ll not only have repeat clients but those clients will happily share about their positive experience with others and you can use that to help market and build your brand to others. Be sure to visit <a href="http://constructionmarketingideas.com/" rel="nofollow" target="_blank">Construction Marketing Ideas</a> for a more in-depth look at marketing for your contracting business. You’ll find relevant tips and valuable strategies that you can start applying today to boost your marketing plan and seeing tangible results. Mark has also written a book <a href="https://www.amazon.com/Construction-Marketing-Ideas-Architectural-Engineering/dp/0981081606" rel="nofollow" target="_blank"> Construction Marketing Ideas</a> that Tom highly recommends. Want to level up your business IQ? Visit  <a href="https://motorhard.safechkout.net/accelerateprogram" rel="nofollow" target="_blank">The Contractor Fight Accelerate Group</a> run by Tom! Don’t miss out, make sure to claim your seat at the must attend contractor event of the year, <a href="https://revolution.contractorsalesacademy.com/" rel="nofollow" target="_blank">Revolution 2018</a>. Podcast Editing and Show Notes via <a href="http://www.podcastbuddy.co/" rel="nofollow" target="_blank">Podcast Buddy</a>

TCF123: Retaining Clients with Power Marketing: Mark Buckshon

Our interviewee is Mark Buckshon, construction publisher and marketing specialist, President of the Construction News and Report Group. Today’s topic is branding – why it is important, and how to create brand value. Quoting from Mark’s book Construction Marketing Ideas ,“Your goal in marketing your construction business is to understand and elevate your brand’s value. […] The post Effective Branding of a Construction Company – Interview with Mark Buckshon appeared first on AEC Business.

Our interviewee is Mark Buckshon, construction publisher and marketing specialist, President of the Construction News and Report Group. Today’s topic is branding – why it is important, and how to create brand value. Quoting from Mark’s book Construction Marketing Ideas ,“Your goal in marketing your construction business is to understand and elevate your brand’s value. […] The post <a href="https://aec-business.com/effective-branding-of-a-construction-company-interview-with-mark-buckshon/" rel="nofollow" target="_blank">Effective Branding of a Construction Company – Interview with Mark Buckshon</a> appeared first on <a href="https://aec-business.com" rel="nofollow" target="_blank">AEC Business</a>.

Effective Branding of a Construction Company – Interview with Mark Buckshon