Scott MacDonell's guest appearances

Scott MacDonell

2X eCommerce Podcast

LEAVING TREAD MARKS

Nir Eyal

Gary Vaynerchuk

Jeff Bezos

Jason Calacanis

Kim Kardashian

Eric Bandholz

Dhar Mann

Jimmy Fallon

Richard Wilson

Joseph Heller

Greg Mercer

Rick Wilson

David Hoffman

Nate Holzapfel

Ivan Mazour

OwlTail

Walk with student-athletes Giuliano and Nicolas from Laval Senior Academy's football concentration program as they chat with 2016 Grey Cup Champion SCOTT MACDONELL about life, football, failure and the path to success.  They talk about the journey that took Scott from losing a Grey Cup to winning one. Scott shares some stories as he actively thinks through and working on life’s challenges all the way to the CFL and beyond. Hear about how character is revealed through struggles and how the strength of a Mom who survived cancer twice can set the example to push beyond limitations. Be the answer to what’s needed!  “Leadership is taking initiative to make a difference and inspiring others to do the same.”

Walk with student-athletes Giuliano and Nicolas from Laval Senior Academy's football concentration program as they chat with 2016 Grey Cup Champion SCOTT MACDONELL about life, football, failure and the path to success.  They talk about the journey that took Scott from losing a Grey Cup to winning one. Scott shares some stories as he actively thinks through and working on life’s challenges all the way to the CFL and beyond. Hear about how character is revealed through struggles and how the strength of a Mom who survived cancer twice can set the example to push beyond limitations. Be the answer to what’s needed!  “Leadership is taking initiative to make a difference and inspiring others to do the same.”

Episode 15: GOING DEEP with 2016 Grey Cup Champion SCOTT MACDONELL

Scott MacDonell launched television advertising for LegalZoom.com and scaled it to almost $20 million in spend annually.  He wrote the first Wix.com TV ad is currently working a new campaign for a very large hardware and software enterprise company. His biggest success was with LegalZoom. It made an immediate and lasting impact on their media mix, ROI, and brand awareness. On this episode, Scott takes us through,  The key reasons the LegalZoom.com TV ad campaign turned out to a success How they started out with radio advertising How to use hosts to read the ads and speak about your company conversationally Getting out a promo The importance of selling a mass market appeal product on TV in order increase your chances of success  Attribution to TV - life in brand search, direct search, toll free number, coupon code and Media mix monitoring  The Direct Response Ad Structure:  Find a Problem - could be What is the Solution Why should we believe the Solution - Social Proof Why you should act on it today! urgency ACT    ----------- SPONSORS: This episode is brought to you by: Klaviyo   Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

Scott MacDonell launched television advertising for <a href="LegalZoom.com" rel="noopener nofollow" target="_blank">LegalZoom.com</a> and scaled it to almost $20 million in spend annually.  He wrote the first <a href="Wix.com" rel="noopener nofollow" target="_blank">Wix.com</a> TV ad is currently working a new campaign for a very large hardware and software enterprise company. His biggest success was with LegalZoom. It made an immediate and lasting impact on their media mix, ROI, and brand awareness. On this episode, Scott takes us through, <ul> <li>The key reasons the <a href="http://LegalZoom.com" rel="nofollow" target="_blank">LegalZoom.com</a> TV ad campaign turned out to a success</li> <li>How they started out with radio advertising</li> <li>How to use hosts to read the ads and speak about your company conversationally</li> <li>Getting out a promo</li> <li>The importance of selling a mass market appeal product on TV in order increase your chances of success </li> <li>Attribution to TV - life in brand search, direct search, toll free number, coupon code and</li> <li>Media mix monitoring</li> </ul> The Direct Response Ad Structure: <ol> <li>Find a Problem - could be</li> <li>What is the Solution</li> <li>Why should we believe the Solution - Social Proof</li> <li>Why you should act on it today! urgency ACT</li> </ol> ----------- SPONSORS: This episode is brought to you by: Klaviyo  <a href="https://www.klaviyo.com/?utm_medium=paid&amp;utm_source=2xecommerce&amp;utm_campaign=2x+ecommerce+podcastcom/" rel="nofollow" target="_blank"> Klaviyo</a> is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  <a href="https://www.klaviyo.com/?utm_medium=paid&amp;utm_source=2xecommerce&amp;utm_campaign=2x+ecommerce+podcastcom/" rel="nofollow" target="_blank">www.klaviyo.com</a>.

SE3 EP64: How to Use TV Advertising To Sell Physical Products w/ Scott MacDonell