Ricardo Baca's guest appearances

Ricardo Baca

Doug Loves Movies

Cannabis Economy

Promoter101

Stoner

The Hash

The Green Rush is real.

MJBulls: Cannabis investing and cannabis fundraising

Stoned Appetit

Lit & Lucid™ Cannabis Podcast 

USCC Expo Experience

CashcolorcannabisPodcast

Adam Carolla Show

Elevated Businesses

Cannaweek - Cannabis Intelligence

Jane West

George Jage

Shanita Penny

Andrew DeAngelo

Mitch Baruchowitz

Marvin Washington

Earl Blumenauer

Max Simon

Emma Chasen

Ben Larson

Matt Frost

Debra Borchardt

Steve DeAngelo

Troy Dayton

Jim Belushi

OwlTail

What takes 20 years to build and five minutes to ruin? Your brand reputation. Did you know, 63% of a company’s market value is directly related to its reputation? No matter the size of your cannabis company, public perception can make or break your business. If you can convey high-quality, brand messages and create irresistible content that reflects the heart of your business values, you will be wildly successful in your cannabis public relations strategy. Give yourself a competitive advantage and transform your PR plan to build trust and credibility with cannabis consumers. Join us and learn how to create valuable PR stories that your audience cares about to boost brand awareness and expand market reach with PR Guru and Founder and CEO of Grasslands, Ricardo Baca. During this webinar you will learn: How to tell fantastic stories and create relationships with the pressSteps for managing a PR disasterHow marketing and PR go hand in hand: Leveraging PR in your paid/earned media channels.Successful PR metrics and measuring ROI What is your cannabis brand’s reputation? Good, bad, are you even on the map? Build the value of your brand, and start with this webinar.________________________________________Want more great cannabis marketing tips?! Hit subscribe and you'll be notified when we launch our weekly webinars. Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: www.mediajel.com/ Follow us on Linkedin: www.linkedin.com/company/mediajel/Follow us on Instagram: www.instagram.com/mediajel/ Let's strategize about your business: www.mediajel.com/contact-us/

Cannabis Marketing Live

What takes 20 years to build and five minutes to ruin? Your brand reputation. Did you know, 63% of a company’s market value is directly related to its reputation? No matter the size of your cannabis company, public perception can make or break your business. If you can convey high-quality, brand messages and create irresistible content that reflects the heart of your business values, you will be wildly successful in your cannabis public relations strategy. Give yourself a competitive advantage and transform your PR plan to build trust and credibility with cannabis consumers. Join us and learn how to create valuable PR stories that your audience cares about to boost brand awareness and expand market reach with PR Guru and Founder and CEO of Grasslands, Ricardo Baca. During this webinar you will learn: <ul><li>How to tell fantastic stories and create relationships with the press</li><li>Steps for managing a PR disaster</li><li>How marketing and PR go hand in hand: Leveraging PR in your paid/earned media channels.</li><li>Successful PR metrics and measuring ROI</li></ul> What is your cannabis brand’s reputation? Good, bad, are you even on the map? Build the value of your brand, and start with this webinar. ________________________________________ Want more great cannabis marketing tips?! Hit subscribe and you'll be notified when we launch our weekly webinars. Join thousands of others and gain access to exclusive cannabis marketing content, timely regulatory news, and advertising support: <a href="http://www.mediajel.com/" rel="nofollow" target="_blank">www.mediajel.com/</a> Follow us on Linkedin: <a href="http://www.linkedin.com/company/mediajel/" rel="nofollow" target="_blank">www.linkedin.com/company/mediajel/</a> Follow us on Instagram: <a href="http://www.instagram.com/mediajel/" rel="nofollow" target="_blank">www.instagram.com/mediajel/</a> Let's strategize about your business: <a href="http://www.mediajel.com/contact-us/" rel="nofollow" target="_blank">www.mediajel.com/contact-us/</a>

Impact Cannabis Audiences with Headline-Worthy PR Strategies With Grasslands Founder Ricardo Baca

This week's discussion focuses on the state of legalization and the normalization of cannabis. Ricardo Baca joins us to give an inside look at conferences and expos, organized consumption events, and his outlook on the future of organized cannabis events.

This week's discussion focuses on the state of legalization and the normalization of cannabis. Ricardo Baca joins us to give an inside look at conferences and expos, organized consumption events, and his outlook on the future of organized cannabis events.

Growing Normalization Despite Stalled Legislation (Ricardo Baca)

In this week's edition of TBD with RMCC, Leah highlights a few news stories and updates from RMCC (Outsourced Compliance Package Info Below!) and then sits down once again with Ricardo Baca to talk more about the future of cannabis public relations and why content marketing will play such an important role! More Info on Grasslands  RMCC's Compliance Officer Package 

In this week's edition of TBD with RMCC, Leah highlights a few news stories and updates from RMCC (Outsourced Compliance Package Info Below!) and then sits down once again with Ricardo Baca to talk more about the future of cannabis public relations and why content marketing will play such an important role! <a href="https://mygrasslands.com/" rel="noopener nofollow" target="_blank">More Info on Grasslands</a> <a href="https://explore.rmcc.io/3-steps-to-prepare-opt-in-record-retention-checklist1601227706177" rel="noopener nofollow" target="_blank">RMCC's Compliance Officer Package</a>

Round Two of Cannabis PR tips with Ricardo Baca, CEO of Grasslands

On the first episode of the second season, Kip &amp; CB sit down with the man, the myth, the legend: RIcardo Baca. Ricardo is a native to CO, and a long time activist of fighting the good fight, and standing up against the powers that be. We talk with Ricardo about his tenure with the Denver Post, the growing cannabis industry, and his new agency The Grasslands Company, which helps companies in MMJ &amp; MMJ-adjacent industries reach their potential. In addition to cannabis talk, we talk the powers of voting, stories of working with our senators, legislators and communities, and then we dive into our usual tomfoolery. Stupid questions and comments abound, Kip railroading conversations &amp; rambling, and tangents as far as the eye can see... THE BOYS ARE BACK. NEXT WEEK'S GUEST IS BERKELEY DONUTS/HOPs N PIE OWNER ON THE NEW SEASON OF STONED APPETIT!!! LETS PARTY

On the first episode of the second season, Kip &amp; CB sit down with the man, the myth, the legend: RIcardo Baca. Ricardo is a native to CO, and a long time activist of fighting the good fight, and standing up against the powers that be. We talk with Ricardo about his tenure with the Denver Post, the growing cannabis industry, and his new agency The Grasslands Company, which helps companies in MMJ &amp; MMJ-adjacent industries reach their potential. In addition to cannabis talk, we talk the powers of voting, stories of working with our senators, legislators and communities, and then we dive into our usual tomfoolery. Stupid questions and comments abound, Kip railroading conversations &amp; rambling, and tangents as far as the eye can see... THE BOYS ARE BACK. NEXT WEEK'S GUEST IS BERKELEY DONUTS/HOPs N PIE OWNER ON THE NEW SEASON OF STONED APPETIT!!! LETS PARTY

SEASON 2, Episode 1: Ricardo Baca, Founder of Grasslands Agency, The Cannabist & Social Activist.

Front

Ricardo Baca is the CEO &amp; Founder of Grasslands, a journalism-minded PR agency. He is also a veteran journalist with 20-years of experience. For today's show, we talk about the cannabis industry's current state straight from a man working on the front lines of journalism.  Ricardo Baca is a 20-year veteran journalist, keynote speaker, TEDx veteran and thought leader in modern media and drug-policy circles. He served as The Denver Post’s first-ever marijuana editor and founded news vertical The Cannabist, where he extensively covered the advent of adult-use cannabis and related issues across the country and around the world, as seen in the feature documentary Rolling Papers (Netflix).In 2016, Ricardo launched Grasslands: A Journalism-Minded Agency to work directly with business leaders in highly regulated industries, including cannabis, energy, and traditional healthcare. Named Marketer of the Year by AdCann in 2019, Ricardo has received numerous accolades for his trailblazing work covering drug policy, cannabis business, and culture, and continues to columnize and host podcasts for a number of top publications.You can shoot Ricardo an email at ricardo@mygrasslands.com and follow Grasslands on Instagram. Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @withshayda. Tweetable Quotes:“If you know anything about journalism, you know that, really, journalists are there to communicate as unbiased as possible.” – Ricardo BacaResources Mentioned:Coda SignatureSPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher, Buzzsprout,RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide.restartcbd.comSupport the show Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe

To Be Blunt

Ricardo Baca is the CEO &amp; Founder of <a href="https://mygrasslands.com/" rel="nofollow" target="_blank">Grasslands</a>, a journalism-minded PR agency. He is also a veteran journalist with 20-years of experience. For today's show, we talk about the cannabis industry's current state straight from a man working on the front lines of journalism.  <a href="https://www.linkedin.com/in/bruvs" rel="nofollow" target="_blank">Ricardo Baca</a> is a 20-year veteran journalist, keynote speaker, TEDx veteran and thought leader in modern media and drug-policy circles. He served as The Denver Post’s first-ever marijuana editor and founded news vertical <a href="https://www.thecannabist.co/" rel="nofollow" target="_blank">The Cannabist</a>, where he extensively covered the advent of adult-use cannabis and related issues across the country and around the world, as seen in the feature documentary <a href="https://www.netflix.com/watch/80046727?trackId=13752289&amp;tctx=0%2C0%2C38ca9a02b633b4e55bcf965d6428bd196f24b64f%3A78b27dd073c98f5c4c5b2f47a171eff62fec704c%2C38ca9a02b633b4e55bcf965d6428bd196f24b64f%3A78b27dd073c98f5c4c5b2f47a171eff62fec704c%2C%2C" rel="nofollow" target="_blank">Rolling Papers (Netflix)</a>.In 2016, Ricardo launched <a href="https://mygrasslands.com/" rel="nofollow" target="_blank">Grasslands</a>: A Journalism-Minded Agency to work directly with business leaders in highly regulated industries, including cannabis, energy, and traditional healthcare. Named Marketer of the Year by AdCann in 2019, Ricardo has received numerous accolades for his trailblazing work covering drug policy, cannabis business, and culture, and continues to columnize and host podcasts for a number of top publications.You can shoot Ricardo an email at <a href="mailto:ricardo@mygrasslands.com">ricardo@mygrasslands.com</a> and follow Grasslands on<a href="https://www.instagram.com/grasslandsagency/" rel="nofollow" target="_blank"> Instagram</a>. <a href="http://www.theshaydatorabi.com/" rel="nofollow" target="_blank">Shayda Torabi</a> has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of<a href="http://www.restartcbd.com/" rel="nofollow" target="_blank"> RESTART CBD</a>, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called<a href="http://www.theshaydatorabi.com/tobeblunt" rel="nofollow" target="_blank"> To Be Blunt</a>, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @<a href="http://www.instagram.com/withshayda" rel="nofollow" target="_blank">withshayda</a>. Tweetable Quotes:“If you know anything about journalism, you know that, really, journalists are there to communicate as unbiased as possible.” – Ricardo Baca Resources Mentioned:<ul><li><a href="https://codasignature.com/" rel="nofollow" target="_blank">Coda Signature</a></li></ul> SPONSORSHIP is brought to you by<a href="https://restartcbd.com/" rel="nofollow" target="_blank"> Restart CBD</a>. Check them out for your CBD needs!LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click<a href="https://podcasts.apple.com/us/podcast/to-be-blunt-the-cannabis-podcast-for-marketers/id1514712661" rel="nofollow" target="_blank"> here</a> to listen to our previous episodes. You can listen to my podcast on<a href="https://open.spotify.com/show/5BTaBPqEaDB2kx2jsboWmS" rel="nofollow" target="_blank"> Spotify</a>,<a href="https://www.stitcher.com/podcast/to-be-blunt-the-cannabis-podcast-for-marketers" rel="nofollow" target="_blank"> Stitcher</a>,<a href="https://www.buzzsprout.com/1091003" rel="nofollow" target="_blank"> Buzzsprout</a>,<a href="https://podcasts.apple.com/us/podcast/to-be-blunt-the-cannabis-podcast-for-marketers/id1514712661" rel="nofollow" target="_blank"></a><a href="https://www.restartcbd.com" rel="nofollow" target="_blank">RESTART CBD</a> RESTART CBD is an education first CBD wellness brand shipping nationwide. <a href="http://restartcbd.com" rel="nofollow" target="_blank">restartcbd.com</a> <a href="https://paypal.me/shaydatorabi" rel="payment nofollow" target="_blank">Support the show</a> Get full access to To Be Blunt at <a href="https://tobebluntpod.substack.com/subscribe?utm_medium=podcast&amp;utm_campaign=CTA_4" rel="nofollow" target="_blank">tobebluntpod.substack.com/subscribe</a>

012 Reporting on The State of Cannabis from The Front Line with Ricardo Baca of Grasslands Agency

On this week's edition of TBD with RMCC, we go over a few highlights out of Massachusetts, Michigan, and Colorado before sitting down and speaking with Grasslands CEO Ricardo Baca about his experience in the industry and what he and his team at Grasslands have been doing the past few months!    Learn more about how Grasslands can help you with your PR needs at their website: https://mygrasslands.com/

On this week's edition of TBD with RMCC, we go over a few highlights out of Massachusetts, Michigan, and Colorado before sitting down and speaking with Grasslands CEO Ricardo Baca about his experience in the industry and what he and his team at Grasslands have been doing the past few months!  Learn more about how Grasslands can help you with your PR needs at their website: <a href="https://mygrasslands.com/" rel="nofollow" target="_blank">https://mygrasslands.com/</a>

Ricardo Baca, CEO of Grasslands bringing the Marketing and PR Knowledge

Bob and Eric sit down with Founder and CEO of Grasslands Agency, Ricardo Baca to discuss how he paved the way for cannabis normalization as a reporter at The Denver Post, the internet’s effect on modern journalism, and an important historical marketing lesson from the Great Depression. Hoban Law Group created The Hoban Minute to get closer to our network, highlight the many voices that make up this multifaceted global industry and provide a broader perspective on cannabis, hemp, and marijuana international markets.  Contact Hoban Law Group for all your cannabusiness legal needs.

The Hoban Minute

Bob and Eric sit down with Founder and CEO of Grasslands Agency, Ricardo Baca to discuss how he paved the way for cannabis normalization as a reporter at The Denver Post, the internet’s effect on modern journalism, and an important historical marketing lesson from the Great Depression. Hoban Law Group created The Hoban Minute to get closer to our network, highlight the many voices that make up this multifaceted global industry and provide a broader perspective on cannabis, hemp, and marijuana international markets.  Contact Hoban Law Group for all your <a href="https://hoban.law/the-hoban-minute/" rel="nofollow" target="_blank">cannabusiness legal needs.</a>

The Hoban Minute - 86 | Grasslands Agency’s Ricardo Baca | Journalism’s Role in The Legalization of Cannabis

This is very intriguing HIgh NOON Sundays Podcast we visit with Ricardo Baca of GrassLands Agency. Ricardo Baca is a 20-year veteran journalist, keynote speaker, TEDx veteran and thought leader in modern media and drug-policy circles. He served as The Denver Post’s first-ever marijuana editor and founded news vertical The Cannabist, where he extensively covered the advent of adult-use cannabis and related issues across the country and around the world, as seen in the feature documentary Rolling Papers (Netflix). https://www.youtube.com/watch?v=UqTrKC4d8Rg  In 2016, Ricardo launched Grasslands: A Journalism-Minded Agency to work directly with business leaders in highly regulated industries, including cannabis, energy and traditional healthcare. Named Marketer of the Year by AdCann in 2019, Ricardo has received numerous accolades for his trailblazing work covering drug policy, cannabis business and culture, and continues to columnize and host podcasts for a number of top publications.  While working for The Denver Post, Baca’s investigation caused a major tipping point for the cannabis industry. Unveiling the truth about the THC percentage in cannabis products, caused mandatory testing of cannabis products being sold in the state of Colorado.  With this new regulation in place in Colorado it caused a ripple effect of states to follow their lead. The new mandatory testing also revealed the use of pesticides. Baca wasn’t done protecting the consumer and proceeded with a 16 mo investigative reporting on using pesticides on cannabis.  Reporting led to pesticide recall in the cannabis industry in Colorado. The crops were then tested and published results on Sunday newspaper.  HIgh NOON Sundays Host Siobhan Danger Darwish and Baca revisit the beginning days of cannabis legalization, address the current topic of 'essential but excluded', and then journey into the impending federal legalization topic.    We are ecstatic to get to connect with such a prestigious journalist!  This is a very special HIgh NOON Sundays and we are honored to bring it to you!    Stay updated on all things Grass Lands   https://mygrasslands.com   www.instagram.com/grasslandsagency   Baca’s HIgh NOON Sundays treat by The Clear https://clearconcentrate.com  Find the Grow Sisters!  https://www.instagram.com/grow.sisters/ https://twitter.com/grow_sisters   https://www.facebook.com/growsisters/  https://www.thegrowsisters.com   https://www.sistergrowyourown.com   https://open.spotify.com/show/55ZBPvRLHIn1qdXsIccWQM

Grow Sisters Media, High NOON Sunday Podcast 

This is very intriguing HIgh NOON Sundays Podcast we visit with Ricardo Baca of GrassLands Agency. Ricardo Baca is a 20-year veteran journalist, keynote speaker, TEDx veteran and thought leader in modern media and drug-policy circles. He served as The Denver Post’s first-ever marijuana editor and founded news vertical The Cannabist, where he extensively covered the advent of adult-use cannabis and related issues across the country and around the world, as seen in the feature documentary Rolling Papers (Netflix). <a href="https://www.youtube.com/watch?v=UqTrKC4d8Rg" rel="nofollow" target="_blank">https://www.youtube.com/watch?v=UqTrKC4d8Rg</a>  In 2016, Ricardo launched Grasslands: A Journalism-Minded Agency to work directly with business leaders in highly regulated industries, including cannabis, energy and traditional healthcare. Named Marketer of the Year by AdCann in 2019, Ricardo has received numerous accolades for his trailblazing work covering drug policy, cannabis business and culture, and continues to columnize and host podcasts for a number of top publications.  While working for The Denver Post, Baca’s investigation caused a major tipping point for the cannabis industry. Unveiling the truth about the THC percentage in cannabis products, caused mandatory testing of cannabis products being sold in the state of Colorado.  With this new regulation in place in Colorado it caused a ripple effect of states to follow their lead. The new mandatory testing also revealed the use of pesticides. Baca wasn’t done protecting the consumer and proceeded with a 16 mo investigative reporting on using pesticides on cannabis.  Reporting led to pesticide recall in the cannabis industry in Colorado. The crops were then tested and published results on Sunday newspaper.  HIgh NOON Sundays Host Siobhan Danger Darwish and Baca revisit the beginning days of cannabis legalization, address the current topic of 'essential but excluded', and then journey into the impending federal legalization topic.    We are ecstatic to get to connect with such a prestigious journalist!  This is a very special HIgh NOON Sundays and we are honored to bring it to you!    Stay updated on all things Grass Lands   <a href="https://mygrasslands.com " rel="nofollow" target="_blank">https://mygrasslands.com </a> <a href="www.instagram.com/grasslandsagency " rel="nofollow" target="_blank">www.instagram.com/grasslandsagency  </a> Baca’s HIgh NOON Sundays treat by The Clear <a href="https://clearconcentrate.com " rel="nofollow" target="_blank">https://clearconcentrate.com </a> Find the Grow Sisters!  <a href="https://www.instagram.com/grow.sisters/" rel="nofollow" target="_blank">https://www.instagram.com/grow.sisters/</a> <a href="https://twitter.com/grow_sisters " rel="nofollow" target="_blank">https://twitter.com/grow_sisters  </a> <a href="https://www.facebook.com/growsisters/ https://www.thegrowsisters.com " rel="nofollow" target="_blank">https://www.facebook.com/growsisters/  https://www.thegrowsisters.com  </a> <a href="https://www.sistergrowyourown.com " rel="nofollow" target="_blank">https://www.sistergrowyourown.com  </a> <a href="https://open.spotify.com/show/55ZBPvRLHIn1qdXsIccWQM" rel="nofollow" target="_blank">https://open.spotify.com/show/55ZBPvRLHIn1qdXsIccWQM</a>

Grow Sisters Media Presents High NOON Sundays with Ricardo Baca of Grass Lands Agency.

As COVID-19 has taken over much of our daily routines many businesses are facing some pretty scary realities about the future of their company. During times like these it's more important than ever to have solid crisis communication strategies in place to ensure your customers and staff have a clear understanding of where you stand. Ricardo Baca, Founder &amp; CEO of Grasslands Agency sits down with Lit &amp; Lucid to discuss ways companies can pivot their business online, the importance of public relations, and how to cope as a small business during these uncertain times. As a cannabis advocate, Ricardo talks about the open letter to the editor he sent to Mayor Hancock in response to closing Colorado recreational dispensaries in the early days of the at-home order. We discuss the sheer importance of cannabis companies being deemed essential and how those facts can help move federal legalization forward.--- Support this podcast: https://podcasters.spotify.com/pod/show/lit-and-lucid/support

As COVID-19 has taken over much of our daily routines many businesses are facing some pretty scary realities about the future of their company. During times like these it's more important than ever to have solid crisis communication strategies in place to ensure your customers and staff have a clear understanding of where you stand. Ricardo Baca, Founder &amp; CEO of <a href="https://mygrasslands.com/" rel="nofollow" target="_blank">Grasslands Agency</a> sits down with Lit &amp; Lucid to discuss ways companies can pivot their business online, the importance of public relations, and how to cope as a small business during these uncertain times. As a cannabis advocate, Ricardo talks about the open <a href="https://www.westword.com/marijuana/dear-denver-mayor-michael-hancock-all-dispensaries-are-essential-11673235" rel="nofollow" target="_blank">letter to the editor</a> he sent to Mayor Hancock in response to closing Colorado recreational dispensaries in the early days of the at-home order. We discuss the sheer importance of cannabis companies being deemed essential and how those facts can help move federal legalization forward.--- Support this podcast: <a href="https://podcasters.spotify.com/pod/show/lit-and-lucid/support" rel="payment nofollow" target="_blank">https://podcasters.spotify.com/pod/show/lit-and-lucid/support</a>

E.89 COVID-19 Crisis Communication Ft. Ricardo Baca, Founder of Grasslands Agency

More interviews from our time in New Orleans last week for #MJBizConNextFormer editor at The Denver Post and the countries first full-time cannabis rights editor Ricardo Baca spoke to us about how he found journalism, his time at the Denver Post, The Cannabist and his mission to win back control of the popular outlet, Grasslands and more.Support the show (https://www.paypal.me/MehkaKing)

More interviews from our time in New Orleans last week for <a href="https://soundcloud.com/tags/MJBizConNext" rel="nofollow" target="_blank">#MJBizConNext</a>Former editor at The Denver Post and the countries first full-time cannabis rights editor Ricardo Baca spoke to us about how he found journalism, his time at the Denver Post, The Cannabist and his mission to win back control of the popular outlet, Grasslands and more.<a href="https://www.paypal.me/MehkaKing" rel="nofollow" target="_blank">Support the show</a> (<a href="https://www.paypal.me/MehkaKing" rel="nofollow" target="_blank">https://www.paypal.me/MehkaKing</a>)