Jim Novo's guest appearances

Jim Novo

The Analytics Power Hour

The Effective Founder

Wade Foster

Laura Roeder

Sean Campbell

Brian Casel

Kyle Gray

Lesley Eccles

Cameron Yarbrough

Blair Reeves

Nick Disabato

Rob Walling

Dennis Mortensen

Tim Harford

Nancy Duarte

Ben Orenstein

Josh Pigford

OwlTail

Today, on the Early-Stage Founder Show, I’m talking with , founder of , a collection of articles, tools, and services you can use to take control of your customer data and use it to improve profitability. Jim spent 10 years as VP of Marketing and Programming at the Home Shopping Network and over that time he carefully developed this methodology and since leaving HSN, he has refined these methods while helping other companies improve their bottom line. Startups obsess over data today and this often leads them to have more data than they know what to do with. This is a better starting point than having no data at all, but without knowing what data to focus on and how to act on it, it still doesn’t get you anywhere. This chat is a deep dive into everything segmentation. Jim covers why it matters, how to approach the segmentation problem, and lays out the step-by-step process any startup can follow to use segmentation to improve their bottom line. If you feel like you have too much data and not enough insight, then this is the episode for you.

32: Jim Novo on Unlocking Your Data's Hidden Profits

Back by popular demand: attribution! This time, we brought in anadult on the subject: Jim Novo of The Drilling Down Project. A lotof questions get tackled in this episode: Should "gut feel"ever trump "the data?" Which is a better analogy for attribution:PV=nRT or the distillation of bourbon? Will this podcast *ever*have flawless audio quality? These questions and more definitivelyanswered. All in under 52 minutes.

Back by popular demand: attribution! This time, we brought in an adult on the subject: Jim Novo of The Drilling Down Project. A lot of questions get tackled in this episode: Should "gut feel" ever trump "the data?" Which is a better analogy for attribution: PV=nRT or the distillation of bourbon? Will this podcast *ever* have flawless audio quality? These questions and more definitively answered. All in under 52 minutes.

#036: Attribution Revisited with Jim Novo