Lisa Wozniak's guest appearances

Lisa Wozniak

The Practice of Therapy Podcast

State of Water

Top Dog Radio

Katie Lemieux

Paul Jarvis

Melvin Varghese

Mike Michalowicz

Geoff Simons

Clay Cockrell

Joe Sanok

Kathleen Shannon

Jeremy Zug

Allison Puryear

Jane Carter

Kati Morton

Alyssa Adams

Jim Olson

Laurie Johnson

OwlTail

In this episode, Gordon speaks with Lisa Wozniak about leaving her corporate job to start her own marketing business. As a marketer, Lisa knows you need to have a niche. After falling in love with the mental health industry, Lisa knew she was exactly where she belonged. Later, Gordon and Lisa discuss sales pitches, connecting with people, and partnering with your competition. Meet Lisa Wozniak    Lisa is a Marketing Consultant and owner of Woz Marketing; a marketing company dedicated to helping private practice owner enroll more clients through online marketing strategies. Lisa is driven by her passion for assisting practitioners to overcome different marketing challenges private practice owners face. Lisa has been in the marketing arena for over 25 years. Having worked with several big business clients in a corporate setting, she has realigned her niche to focus on private practice owners by helping them develop and implement creative marketing strategies designed to grow their client base. Lisa’s Niche Lisa got to the point where she knew she wanted to go out on her own. Leaving a corporate setting is pretty scary and takes a lot of courage to say enough is enough. Lisa wanted to know if she really did have the chops to make it on her own. To do so, Lisa needed to figure out what her niche is going to be. A niche is what is going to attract people; she needed to find out what space was going to make her special. A family member came down with depression, and she was exposed to the mental health community. After doing some research, Lisa was surprised to find the mental health community had a severe lack of marketing. Sales Pitches When we think about giving a sales pitch, we tend to think about ourselves and our role in the scenario. We need to flip that mindset and focus our attention on the other person. What can you find out about this person that will allow you to assist this person without expecting anything in return? With no expectations, it will take all the pressure off of you. For example, Lisa went in for a physical; the doctor started asking a bunch of mental health type questions. Lisa was handed a sheet about mental health questions. At the bottom of the sheet was a local therapist’s information. Partner With Your Competition Collaborating with your competition might feel strange and like a weird concept at first. However, there is more than enough business to go around for all of us. When you meet another therapist, there is always the opportunity to collaborate even if you are a therapist in the same community. There are also opportunities where you are different enough, making it a great partnership for both parties. A partner doesn’t have to be someone you go into practice with. It is a partnership in collaboration and marketing techniques. Look out for someone who has that scarcity mindset because they will not be a good partner. Find someone who has a genuine interest in helping you grow your practice and someone who is interested in a long-term relationship with you. Lastly, find a business partner who is not afraid to roll up their sleeves and work right alongside you. Social Media Lisa says clients say they try social media, but it doesn’t work. Her clients post once every few weeks, and of course, people are not responding well to inconsistency. As a business owner, you need to give the perception that you are everywhere all the time. This means posting all day every day. The bottom line is, if you are consistent with your marketing over time, it will yield great results for you. Watch Lisa’s Interview with Gordon on Youtube     Resources Mentioned   Being transparent… some of the links below are affiliate links which simply means we receive a commission, at no extra cost to you, if you use the links. Thanks for using the links!   Email Gordon@practiceoftherapy.com to get involved in the mastermind group!  Killin’it Camp  Practice Solutions  Brighter Vision  Therapy Notes  Money Matters in Private Practice     Lisa Wozniak’s  Resources Lisa@WozMarketing.com  https://wozmarketing.com  LinkedIn   YouTube – Woz Marketing   Products from Amazon.com    Million Dollar Practice: Five Steps to Make Sure Your Group is on Track Price: Check on Amazon    -41% Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Price: $15.94   Was: $27.00        -33% Building a StoryBrand: Clarify Your Message So Customers Will Listen Price: $16.84   Was: $24.99        ‹›   Meet Gordon Brewer, MEd, LMFT   Gordon is the person behind The Practice of Therapy Podcast &amp; Blog.He is also President and Founder of Kingsport Counseling Associates, PLLC. He is a therapist, consultant, business mentor, trainer and writer.  PLEASE Subscribe to The Practice of Therapy Podcast on iTunes, Stitcher and Google Play. Follow us on Twitter @therapistlearn and Pinterest “Like” us on Facebook.

In this episode, Gordon speaks with Lisa Wozniak about leaving her corporate job to start her own marketing business. As a marketer, Lisa knows you need to have a niche. After falling in love with the mental health industry, Lisa knew she was exactly where she belonged. Later, Gordon and Lisa discuss sales pitches, connecting with people, and partnering with your competition. Meet Lisa Wozniak Lisa is a Marketing Consultant and owner of Woz Marketing; a marketing company dedicated to helping private practice owner enroll more clients through online marketing strategies. Lisa is driven by her passion for assisting practitioners to overcome different marketing challenges private practice owners face. Lisa has been in the marketing arena for over 25 years. Having worked with several big business clients in a corporate setting, she has realigned her niche to focus on private practice owners by helping them develop and implement creative marketing strategies designed to grow their client base. Lisa’s Niche Lisa got to the point where she knew she wanted to go out on her own. Leaving a corporate setting is pretty scary and takes a lot of courage to say enough is enough. Lisa wanted to know if she really did have the chops to make it on her own. To do so, Lisa needed to figure out what her niche is going to be. A niche is what is going to attract people; she needed to find out what space was going to make her special. A family member came down with depression, and she was exposed to the mental health community. After doing some research, Lisa was surprised to find the mental health community had a severe lack of marketing. Sales Pitches When we think about giving a sales pitch, we tend to think about ourselves and our role in the scenario. We need to flip that mindset and focus our attention on the other person. What can you find out about this person that will allow you to assist this person without expecting anything in return? With no expectations, it will take all the pressure off of you. For example, Lisa went in for a physical; the doctor started asking a bunch of mental health type questions. Lisa was handed a sheet about mental health questions. At the bottom of the sheet was a local therapist’s information. Partner With Your Competition Collaborating with your competition might feel strange and like a weird concept at first. However, there is more than enough business to go around for all of us. When you meet another therapist, there is always the opportunity to collaborate even if you are a therapist in the same community. There are also opportunities where you are different enough, making it a great partnership for both parties. A partner doesn’t have to be someone you go into practice with. It is a partnership in collaboration and marketing techniques. Look out for someone who has that scarcity mindset because they will not be a good partner. Find someone who has a genuine interest in helping you grow your practice and someone who is interested in a long-term relationship with you. Lastly, find a business partner who is not afraid to roll up their sleeves and work right alongside you. Social Media Lisa says clients say they try social media, but it doesn’t work. Her clients post once every few weeks, and of course, people are not responding well to inconsistency. As a business owner, you need to give the perception that you are everywhere all the time. This means posting all day every day. The bottom line is, if you are consistent with your marketing over time, it will yield great results for you. Watch Lisa’s Interview with Gordon on Youtube   Resources Mentioned Being transparent… some of the links below are affiliate links which simply means we receive a commission, at no extra cost to you, if you use the links. Thanks for using the links!   Email <a href="mailto:Gordon@practiceoftherapy.com">Gordon@practiceoftherapy.com </a>to get involved in the mastermind group! <a href="https://practiceofthepractice.lpages.co/killinit-camp-promo/" rel="nofollow" target="_blank">Killin’it Camp</a> <a href="https://practicesol.com/gordon" rel="nofollow" target="_blank">Practice Solutions</a> <a href="https://www.brightervision.com/try/gordon/" rel="nofollow" target="_blank">Brighter Vision</a> <a href="https://www.therapynotes.com/r/the%20practice%20of%20therapy/" rel="nofollow" target="_blank">Therapy Notes</a> <a href="https://practiceoftherapy.com/financial-management-course/" rel="nofollow" target="_blank">Money Matters in Private Practice</a>     Lisa Wozniak’s  Resources <a href="mailto:Lisa@WozMarketing.com">Lisa@WozMarketing.com</a> <a href="https://wozmarketing.com/" rel="nofollow" target="_blank">https://wozmarketing.com</a> <a href="https://www.linkedin.com/company/woz-marketing/" rel="nofollow" target="_blank">LinkedIn</a> <a href="https://www.youtube.com/channel/UC9JRuu1bh1JQkevrCuYrnCQ" rel="nofollow" target="_blank">YouTube – Woz Marketing</a> Products from <a href="http://Amazon.com" rel="nofollow" target="_blank">Amazon.com</a> <ul> <li> <a href="https://www.amazon.com/Million-Dollar-Practice-Steps-Group-ebook/dp/B07D9499N2?SubscriptionId=AKIAIU5GQYMKCBQUOVPA&amp;tag=practiceoftherapy-20&amp;linkCode=alb&amp;camp=2025&amp;creative=165953&amp;creativeASIN=B07D9499N2" rel="nofollow noopener" target="_blank"></a> <a href="https://www.amazon.com/Million-Dollar-Practice-Steps-Group-ebook/dp/B07D9499N2?SubscriptionId=AKIAIU5GQYMKCBQUOVPA&amp;tag=practiceoftherapy-20&amp;linkCode=alb&amp;camp=2025&amp;creative=165953&amp;creativeASIN=B07D9499N2" rel="nofollow noopener" target="_blank">Million Dollar Practice: Five Steps to Make Sure Your Group is on Track</a> Price: Check on Amazon </li> <li> <a href="https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X?SubscriptionId=AKIAIU5GQYMKCBQUOVPA&amp;tag=practiceoftherapy-20&amp;linkCode=alb&amp;camp=2025&amp;creative=165953&amp;creativeASIN=073521414X" rel="nofollow noopener" target="_blank">-41%</a> <a href="https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X?SubscriptionId=AKIAIU5GQYMKCBQUOVPA&amp;tag=practiceoftherapy-20&amp;linkCode=alb&amp;camp=2025&amp;creative=165953&amp;creativeASIN=073521414X" rel="nofollow noopener" target="_blank">Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine</a> Price: $15.94   Was: $27.00     </li> <li> <a href="https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329?SubscriptionId=AKIAIU5GQYMKCBQUOVPA&amp;tag=practiceoftherapy-20&amp;linkCode=alb&amp;camp=2025&amp;creative=165953&amp;creativeASIN=0718033329" rel="nofollow noopener" target="_blank">-33%</a> <a href="https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329?SubscriptionId=AKIAIU5GQYMKCBQUOVPA&amp;tag=practiceoftherapy-20&amp;linkCode=alb&amp;camp=2025&amp;creative=165953&amp;creativeASIN=0718033329" rel="nofollow noopener" target="_blank">Building a StoryBrand: Clarify Your Message So Customers Will Listen</a> Price: $16.84   Was: $24.99     </li> </ul> <a>‹</a><a>›</a>   Meet Gordon Brewer, MEd, LMFT <a href="https://i1.wp.com/practiceoftherapy.com/wp-content/uploads/2016/02/File_000-1.jpeg" rel="nofollow" target="_blank"> </a> Gordon is the person behind <a href="https://practiceoftherapy.com/" rel="nofollow" target="_blank">The Practice of Therapy Podcast &amp; Blog.</a>He is also President and Founder of <a href="http://kingsportcounseling.com/" rel="nofollow" target="_blank">Kingsport Counseling Associates, PLLC</a>. He is a therapist, consultant, business mentor, trainer and writer.  <a href="https://itunes.apple.com/us/podcast/the-practice-of-therapy-podcast-with-gordon-brewer-lmft/id1275168851?mt=2" rel="nofollow" target="_blank">PLEASE Subscribe to The Practice of Therapy Podcast on iTunes</a>, <a href="https://www.stitcher.com/podcast/gordon-brewer/the-practice-of-therapy-podcast" rel="nofollow" target="_blank">Stitcher</a> and <a href="https://play.google.com/music/m/Ieqr6lyirdeaqejxhzdmmeq32oy?t=The_Practice_of_Therapy_Podcast_with_Gordon_Brewer_LMFT" rel="nofollow" target="_blank">Google Play</a>. Follow us on <a href="https://twitter.com/therapistlearn" rel="nofollow" target="_blank">Twitter @therapistlearn and </a><a href="https://www.pinterest.com/practiceoftherapy/" rel="nofollow" target="_blank">Pinterest</a><a href="https://www.facebook.com/practiceoftherapy/" rel="nofollow" target="_blank"> “Like” us on Facebook.</a>

Lisa Wozniak | Niche Marketing In Private Practice | TPOT Podcast 070

This is the official podcast of the Clean Water Campaign for Michigan.On this episode, campaign communications director Chris Good interviews Lisa Wozniak from the Michigan League of Conservation Voters. This episode is sponsored by Earthwork Music artist Friends With the Weather. /// The Clean Water Campaign for Michigan seeks to place clean water issues front and center in the year building up to the 2018 elections by urging every candidate running for public office to make a strong stand on critical issues affecting Michigan’s waters. Using storytelling and music events across the state to amplify the groundswell of public support for clean water issues, this campaign is driven by Michiganders from all walks of life who share a similar priority: protection of our water, a most vital resource. /// EPISODE 3:  / Interview with Lisa Wozniak / Directed by Chris Good / Sponsored by Friends with the Weather / Produced, edited and mixed by Dan Rickabus / Narrators - Alex Smith, Dan Rickabus / Music - Seth Bernard and Mike Savina / featuring "Light Awakes" by Friends with the Weather

This is the official podcast of the Clean Water Campaign for Michigan. On this episode, campaign communications director Chris Good interviews Lisa Wozniak from the Michigan League of Conservation Voters. This episode is sponsored by Earthwork Music artist Friends With the Weather. /// The Clean Water Campaign for Michigan seeks to place clean water issues front and center in the year building up to the 2018 elections by urging every candidate running for public office to make a strong stand on critical issues affecting Michigan’s waters. Using storytelling and music events across the state to amplify the groundswell of public support for clean water issues, this campaign is driven by Michiganders from all walks of life who share a similar priority: protection of our water, a most vital resource. /// EPISODE 3: / Interview with Lisa Wozniak / Directed by Chris Good / Sponsored by Friends with the Weather / Produced, edited and mixed by Dan Rickabus / Narrators - Alex Smith, Dan Rickabus / Music - Seth Bernard and Mike Savina / featuring "Light Awakes" by Friends with the Weather

Ep 3 - Lisa Wozniak

Do You Need Marketing In Private Practice?GUESTLisa WozniakEMAILlisa@wozmarketing.comWEBSITEhttp://wozmarketing.comFACEBOOKhttps://facebook.com/wozmarketingTWITTERhttps://twitter.com/lwozniakLINKEDINhttps://www.linkedin.com/in/wozniaklisa/Lisa talks about the common misconceptions among private practice owners with regard to marketing. She explains why they need it in today’s environment and what steps they need to take to get started. Lisa is Marketing Consultant and owner of Woz Marketing; a marketing company dedicated to helping private practice owner enroll more clients through online marketing strategies. Lisa is driven by her passion to help mental health professionals overcome varying marketing challenges private practice owners face. Lisa has been in the marketing arena for over 25 years. Having worked with several big business clients in a corporate setting, she has realigned her niche to focus solely on private practice owners by helping them develop and implement creative marketing strategies designed to grow their client base.

Do You Need Marketing In Private Practice? GUESTLisa Wozniak <a href="mailto:EMAILlisa@wozmarketing.com">EMAILlisa@wozmarketing.com</a> WEBSITE<a href="http://wozmarketing.com/" rel="nofollow" target="_blank">http://wozmarketing.com</a> FACEBOOK<a href="https://facebook.com/wozmarketing" rel="nofollow" target="_blank">https://facebook.com/wozmarketing</a> TWITTER<a href="https://twitter.com/lwozniak" rel="nofollow" target="_blank">https://twitter.com/lwozniak</a> LINKEDIN<a href="https://www.linkedin.com/in/wozniaklisa/" rel="nofollow" target="_blank">https://www.linkedin.com/in/wozniaklisa/</a> Lisa talks about the common misconceptions among private practice owners with regard to marketing. She explains why they need it in today’s environment and what steps they need to take to get started.  Lisa is Marketing Consultant and owner of Woz Marketing; a marketing company dedicated to helping private practice owner enroll more clients through online marketing strategies. Lisa is driven by her passion to help mental health professionals overcome varying marketing challenges private practice owners face. Lisa has been in the marketing arena for over 25 years. Having worked with several big business clients in a corporate setting, she has realigned her niche to focus solely on private practice owners by helping them develop and implement creative marketing strategies designed to grow their client base.

Lisa Wozniak: Do You Need Marketing In Private Practice?