Deepa Goyal's guest appearances

Deepa Goyal

The InfoQ Podcast

One Knight in Product

Breaking Changes

All About APIs

OwlTail

Deepa Goyal got excited when she saw her first API product and has been working in API products ever since. She's worked for companies like Twilio and Paypal and is now Product Strategy Lead for Postman. She was disappointed at the lack of PM-specific resources, so decided to solve this with her new book "API Analytics for Product Managers". We spoke about API product management in general, and what it takes to be successful with API products.Episode highlights: 1. APIs are technical but there's a user-centric way to explain themAPIs at their heart are simply the way that different applications talk to each other. For example, Uber talking to Google Maps or talking to PayPal. They enable seamless integration of a product ecosystem.2. Yes, APIs need Product Managers (even internal APIs)It's important to have a customer-centric approach &amp; strategy for APIs. You need to make sure that they're discoverable, useful &amp; provide value. This is also true for internal APIs... internal users are your customers too!3. There are definitely differences when managing API productsFor example, you can't track people's user journeys as easily. You often don't have the same visibility. It can also take a long time to go from initial discovery to actually receiving value from your product.4. It's important to define API product value and measure itSometimes value is obvious and sometimes it's not, but it's important to define what "value" means for your users (it's probably not just "number of API calls") and work out ways to measure that so you can optimise it.5. There are differences in API product management, but your basic job is the sameYou're still speaking to users, focusing on their use cases &amp; delivering value. The way that you express this may be different but, ultimately, an API product manager is still a product manager!Buy "API Analytics for Product Managers""API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development." Check it out on Amazon.Contact DeepaYou can connect with Deepa on Twitter or on LinkedIn.

Deepa Goyal got excited when she saw her first API product and has been working in API products ever since. She's worked for companies like Twilio and Paypal and is now Product Strategy Lead for Postman. She was disappointed at the lack of PM-specific resources, so decided to solve this with her new book "API Analytics for Product Managers". We spoke about API product management in general, and what it takes to be successful with API products.Episode highlights:  1. APIs are technical but there's a user-centric way to explain them APIs at their heart are simply the way that different applications talk to each other. For example, Uber talking to Google Maps or talking to PayPal. They enable seamless integration of a product ecosystem.2. Yes, APIs need Product Managers (even internal APIs) It's important to have a customer-centric approach &amp; strategy for APIs. You need to make sure that they're discoverable, useful &amp; provide value. This is also true for internal APIs... internal users are your customers too!3. There are definitely differences when managing API products For example, you can't track people's user journeys as easily. You often don't have the same visibility. It can also take a long time to go from initial discovery to actually receiving value from your product.4. It's important to define API product value and measure it Sometimes value is obvious and sometimes it's not, but it's important to define what "value" means for your users (it's probably not just "number of API calls") and work out ways to measure that so you can optimise it.5. There are differences in API product management, but your basic job is the same You're still speaking to users, focusing on their use cases &amp; delivering value. The way that you express this may be different but, ultimately, an API product manager is still a product manager!Buy "API Analytics for Product Managers" "API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development." Check it out on <a href="https://www.amazon.co.uk/API-Analytics-Product-Managers-understanding/dp/1803247657" rel="nofollow" target="_blank">Amazon</a>.Contact Deepa You can connect with Deepa on <a href="https://twitter.com/1sprintatatime" rel="nofollow" target="_blank">Twitter</a> or on <a href="https://www.linkedin.com/in/deepag/" rel="nofollow" target="_blank">LinkedIn</a>.

Product Managing APIs - What’s Different and What’s the Same? (with Deepa Goyal, Product Strategy Lead @ Postman & Author of ”API Analytics for Product Managers”)

During the course of this season of the All About APIs podcast, we have been exploring the different aspects of API-led product growth - why it’s important, how to approach it and the key challenges to achieving it.  In this episode, we speak with Deepa Goyal, Product Strategist at Postman about metrics that matter in an endeavour to define, analyse and optimise what success looks like for different stakeholders within an API-first business. We look at 3 different types of metrics - business, infrastructure and user metrics, and establish the need for a common language for collaboration to bring together the business, product and engineering teams.  Deepa Goyal resides in San Francisco, California and brings a wealth of experience in data science and APIs. She has been part of product development at startups as well as Fortune500s, PayPal and Twilio. She is a champion for applying product thinking to building API products, women in tech and data-driven decision-making.  Join us in celebrating the upcoming publishing of her first book, API Analytics for Product Managers, available in February of 2023.   If you enjoyed the episode, please rate and subscribe!

During the course of this season of the All About APIs podcast, we have been exploring the different aspects of API-led product growth - why it’s important, how to approach it and the key challenges to achieving it. In this episode, we speak with Deepa Goyal, Product Strategist at Postman about metrics that matter in an endeavour to define, analyse and optimise what success looks like for different stakeholders within an API-first business. We look at 3 different types of metrics - business, infrastructure and user metrics, and establish the need for a common language for collaboration to bring together the business, product and engineering teams. <a href="https://www.linkedin.com/in/deepag" rel="nofollow" target="_blank">Deepa Goyal</a> resides in San Francisco, California and brings a wealth of experience in data science and APIs. She has been part of product development at startups as well as Fortune500s, PayPal and Twilio. She is a champion for applying product thinking to building API products, women in tech and data-driven decision-making. Join us in celebrating the upcoming publishing of her first book, <a href="https://uk01.l.antigena.com/l/dUeDZcumlljAIFYnnJaowMwMf07K_ik_SMYXQSqxQQmOwLfqHw_eXyin9PnC-PERJzfsytD2osLNhKNoMqPrWt2_8lPB2grLEyPc~KUcDj4WKMJTADCivTCj7MkDERuHZY3LcrEjTo68moVHdVZqaejFOuQj3GVU6T7a2vbp9Le92ctDT5QoAQ" rel="nofollow" target="_blank">API Analytics for Product Managers</a>, available in February of 2023.  If you enjoyed the episode, please rate and subscribe!

Episode 006 - Metrics that matter for your API-first product business with Deepa Goyal

In this Breaking Changes, Postman Chief Evangelist Kin Lane welcomes Deepa Goyal of PayPal to discuss what API product managers today are needing to be successful in their work, exploring metrics to maturity, and the most meaningful aspects of the developer experience.

In this Breaking Changes, Postman Chief Evangelist Kin Lane welcomes Deepa Goyal of PayPal to discuss what API product managers today are needing to be successful in their work, exploring metrics to maturity, and the most meaningful aspects of the developer experience.