Betsy Jordyn's guest appearances

Betsy Jordyn

Consulting Success Podcast

Speaking Your Brand: Public Speaking for Women

Chasing Wisdom

Enough Already

Brenda Reiss

Katie Anderson

Jason Fearnow

Jeffrey Gitomer

Stacey Brown Randall

Jason Treu

John Livesay

Craig Wortmann

Julie Broad

Nancy Duarte

Natalie Eckdahl

Danielle Liss

Elizabeth Warren

Eric Johnson

Michael Zipursky

OwlTail

This is an incredibly powerful conversation about owning and telling our story and what it looks like to develop into a thought leader. My guest is Besty Jordyn, who is truly a brand whisperer. She has a magical ability to understand who her clients are at a deep level and help them position their business and marketing. Betsy went through our Thought Leader Academy earlier this year and on our final graduation call, Betsy shared her journey through the program. This part of her speech stopped me in my tracks: “What I thought was *in my way* to my thought leadership was *the way* to my thought leadership. What I felt crippled me actually qualifies me for the message that I want to deliver to others,” Betsy said. Betsy and I have had many conversations since then about what it means to be a thought leader, so I asked Betsy to come on the podcast to talk more about her own experiences and the insightful model she’s developed.  As you listen to this episode, think for yourself if there’s something you have within yourself that could be the way to your thought leadership message, especially if it feels like right now it is what’s holding you back. Betsy and I talk about:  What it means to find the right business for you What Betsy realized about her thought leadership message The surprising question Betsy asks her clients to discover what their natural passion is Normalizing our experiences and flaws and releasing shame around our story The feminist power of owning and telling our story The differences between the hero’s journey and the heroine’s journey Betsy’s 4 stages of adulthood maturity, including going through the dark night of the soul to let go of the false ego to reach stage 4 to be of authentic service to the world Examples of people who have reached stage 4, including Oprah, Barack Obama, Joe Biden, and Monica Lewinsky Thought leadership is about your lived experience, not just about what you know intellectually The role of loss, grief, and suffering in developing into an authentic thought leader (I share my own realization around this) Recognizing the narratives we tell ourselves and when they no longer serve us   About My Guest: Betsy Jordyn is a business positioning strategist, keynote speaker, podcaster and prolific content creator. Her business development firm builds strong and powerful brands for remarkable consultants and coaches and their unique strengths. Simply put, her team designs credible online stores that position consultants and coaches as thought leaders and sought-after experts. She personally helps her clients find the words to describe the value of what they do and use them on their website and in their marketing. You can learn more about her mentoring and marketing agency services at https://www.betsyjordyn.com.   About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.    Links: Show notes at https://www.speakingyourbrand.com/238 Betsy’s website = https://www.betsyjordyn.com  Betsy’s podcast “Enough Already” = https://www.betsyjordyn.com/podcasts/enough-already  Download our FREE workbook on how to position yourself as a thought leader: https://www.speakingyourbrand.com/guide/.    Get on the interest list for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/.   Schedule a consult call to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact.    Connect on LinkedIn:  Carol on LinkedIn = https://www.linkedin.com/in/carolcox Carol on Instagram= https://www.instagram.com/carolmorgancox  Betsy on LinkedIn = https://www.linkedin.com/in/betsy-jordyn/     Related Podcast Episodes:   Episode 232: Are You an Influencer, an Expert, or a Thought Leader? with Carol Cox  Episode 233: 3 Types of Thought Leadership Models with Carol Cox 

This is an incredibly powerful conversation about owning and telling our story and what it looks like to develop into a thought leader. My guest is Besty Jordyn, who is truly a brand whisperer. She has a magical ability to understand who her clients are at a deep level and help them position their business and marketing. Betsy went through our Thought Leader Academy earlier this year and on our final graduation call, Betsy shared her journey through the program. This part of her speech stopped me in my tracks: “What I thought was *in my way* to my thought leadership was *the way* to my thought leadership. What I felt crippled me actually qualifies me for the message that I want to deliver to others,” Betsy said. Betsy and I have had many conversations since then about what it means to be a thought leader, so I asked Betsy to come on the podcast to talk more about her own experiences and the insightful model she’s developed.  As you listen to this episode, think for yourself if there’s something you have within yourself that could be the way to your thought leadership message, especially if it feels like right now it is what’s holding you back. Betsy and I talk about: <ul> <li>What it means to find the right business for you</li> <li>What Betsy realized about her thought leadership message</li> <li>The surprising question Betsy asks her clients to discover what their natural passion is</li> <li>Normalizing our experiences and flaws and releasing shame around our story</li> <li>The feminist power of owning and telling our story</li> <li>The differences between the hero’s journey and the heroine’s journey</li> <li>Betsy’s 4 stages of adulthood maturity, including going through the dark night of the soul to let go of the false ego to reach stage 4 to be of authentic service to the world</li> <li>Examples of people who have reached stage 4, including Oprah, Barack Obama, Joe Biden, and Monica Lewinsky</li> <li>Thought leadership is about your lived experience, not just about what you know intellectually</li> <li>The role of loss, grief, and suffering in developing into an authentic thought leader (I share my own realization around this)</li> <li>Recognizing the narratives we tell ourselves and when they no longer serve us</li> </ul> About My Guest: Betsy Jordyn is a business positioning strategist, keynote speaker, podcaster and prolific content creator. Her business development firm builds strong and powerful brands for remarkable consultants and coaches and their unique strengths. Simply put, her team designs credible online stores that position consultants and coaches as thought leaders and sought-after experts. She personally helps her clients find the words to describe the value of what they do and use them on their website and in their marketing. You can learn more about her mentoring and marketing agency services at <a href="https://www.betsyjordyn.com/" rel="nofollow" target="_blank">https://www.betsyjordyn.com</a>. About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at <a href="https://www.speakingyourbrand.com" rel="nofollow" target="_blank">https://www.speakingyourbrand.com</a>.  Links: Show notes at <a href="https://www.speakingyourbrand.com/238" rel="nofollow" target="_blank">https://www.speakingyourbrand.com/238</a> Betsy’s website = <a href="https://www.betsyjordyn.com" rel="nofollow" target="_blank">https://www.betsyjordyn.com</a> Betsy’s podcast “Enough Already” = <a href="https://www.betsyjordyn.com/podcasts/enough-already" rel="nofollow" target="_blank">https://www.betsyjordyn.com/podcasts/enough-already</a> Download our FREE workbook on how to position yourself as a thought leader: <a href="https://www.speakingyourbrand.com/guide/" rel="nofollow" target="_blank">https://www.speakingyourbrand.com/guide/</a>.  Get on the interest list for our Thought Leader Academy: <a href="https://www.speakingyourbrand.com/academy/" rel="nofollow" target="_blank">https://www.speakingyourbrand.com/academy/</a>. Schedule a consult call to talk about creating your signature talk and thought leadership platform: <a href="https://www.speakingyourbrand.com/contact" rel="nofollow" target="_blank">https://www.speakingyourbrand.com/contact</a>.  Connect on LinkedIn: <ul> <li>Carol on LinkedIn = <a href="https://www.linkedin.com/in/carolcox" rel="nofollow" target="_blank">https://www.linkedin.com/in/carolcox</a></li> <li>Carol on Instagram= <a href="https://www.instagram.com/carolmorgancox" rel="nofollow" target="_blank">https://www.instagram.com/carolmorgancox</a> </li> <li>Betsy on LinkedIn = <a href="https://www.linkedin.com/in/betsy-jordyn/" rel="nofollow" target="_blank">https://www.linkedin.com/in/betsy-jordyn/</a> </li> <li> </li> </ul> Related Podcast Episodes: <ul> <li><a href="https://www.speakingyourbrand.com/influencer-expert-thought-leader-podcast-232/" rel="nofollow" target="_blank"> Episode 232: Are You an Influencer, an Expert, or a Thought Leader? with Carol Cox</a></li> <li><a href="https://www.speakingyourbrand.com/3-types-of-thought-leadership-models-podcast-233/" rel="nofollow" target="_blank"> Episode 233: 3 Types of Thought Leadership Models with Carol Cox</a></li> </ul>

238: What's IN Your Way IS Your Way to Your Thought Leadership with Betsy Jordyn

My initial business build didn’t go exactly the way I wanted. But it was what I needed and now my future clients need from me. Last week we talked about why some consultants and coaches are able to successful turn their careers into businesses that they love - the elements that they have in common. I’ve gotten great feedback on the episode so go back and listen to it if you haven’t already. I decided to follow up this episode with more of my story because although I was able to quickly launch a profitable business, it took me years to have the one that feels like me and that I love. You’ll also hear all the powerful ways my partner Jen Hamilton and I are up-leveling our brand and client impact to empower all of us to change the world as consultants and coaches.  Key Takeaways: 1. Even though I didn’t build the right business the first time, it was the right thing to do. Sometimes something really is better than nothing. 2. When you’re making a massive career shift, you need a beginner’s mind so you can quickly and with openness acquire the necessary strategies, mindset and tools 3. Follow your bliss. It takes the same amount of money and time to create an on-purpose business instead of an off-purpose business. 4. Find alignment between who you are, what makes you happy, and the clients you want to serve. 5. Stop hiding in plain sight and bring out the chemical core of who you are. 6. Making money and a difference is not for a lucky few. It's our birthright obligation. About Me: I'm Betsy Jordyn and my business development firm builds strong and powerful brands for remarkable consultants and coaches and their unique strengths. Simply put we design consulting and coaching practices that position you as a thought leader and sought-after expert by helping you find the words to describe the value of what you do and use them on your website and in your marketing. Check out our marketing agency services, mentoring programs and courses at https://www.betsyjordyn.com  Links:  Download our FREE guides and training on how to position yourself as an expert consultant and coach: https://www.betsyjordyn.com/downloads Schedule a consult call to talk about creating your consulting and coaching brand and profitable business: https://www.betsyjordyn.com/schedule Connect on social:  YouTube: https://www.youtube.com/c/BetsyJordyn  LinkedIn: https://www.linkedin.com/in/betsy-jordyn/  Twitter = https://twitter.com/BetsyJordyn   Related Blog, Video or Podcast Episodes:  Anyone Can Succeed – Celebrating 15 Years of Business Success with Dan Weedin The One Thing You Need to Make the Successful Leap into Consulting How to Turn Your Strengths into a Successful Business  If you enjoyed this episode, please rate and review this show on Apple podcasts and subscribe wherever you listen.

My initial business build didn’t go exactly the way I wanted. But it was what I needed and now my future clients need from me. Last week we talked about why some consultants and coaches are able to successful turn their careers into businesses that they love - the elements that they have in common. I’ve gotten great feedback on the episode so <a href="https://www.betsyjordyn.com/podcasts/enough-already/episodes/2147512157" rel="nofollow" target="_blank">go back and listen to it </a>if you haven’t already. I decided to follow up this episode with more of my story because although I was able to quickly launch a profitable business, it took me years to have the one that feels like me and that I love. You’ll also hear all the powerful ways my partner Jen Hamilton and I are up-leveling our brand and client impact to empower all of us to change the world as consultants and coaches.  Key Takeaways: 1. Even though I didn’t build the right business the first time, it was the right thing to do. Sometimes something really is better than nothing. 2. When you’re making a massive career shift, you need a beginner’s mind so you can quickly and with openness acquire the necessary strategies, mindset and tools 3. Follow your bliss. It takes the same amount of money and time to create an on-purpose business instead of an off-purpose business. 4. Find alignment between who you are, what makes you happy, and the clients you want to serve. 5. Stop hiding in plain sight and bring out the chemical core of who you are. 6. Making money and a difference is not for a lucky few. It's our birthright obligation. About Me: I'm Betsy Jordyn and my business development firm builds strong and powerful brands for remarkable consultants and coaches and their unique strengths. Simply put we design consulting and coaching practices that position you as a thought leader and sought-after expert by helping you find the words to describe the value of what you do and use them on your website and in your marketing. Check out our marketing agency services, mentoring programs and courses at <a href="https://www.betsyjordyn.com" rel="nofollow" target="_blank">https://www.betsyjordyn.com </a> Links: Download our FREE guides and training on how to position yourself as an expert consultant and coach: <a href="https://www.betsyjordyn.com/downloads" rel="nofollow" target="_blank">https://www.betsyjordyn.com/downloads</a> Schedule a consult call to talk about creating your consulting and coaching brand and profitable business: <a href="https://www.betsyjordyn.com/schedule" rel="nofollow" target="_blank">https://www.betsyjordyn.com/schedule</a> Connect on social: <ul> <li>YouTube: <a href="https://www.youtube.com/c/BetsyJordyn" rel="nofollow" target="_blank">https://www.youtube.com/c/BetsyJordyn </a></li> <li>LinkedIn: <a href="https://www.linkedin.com/in/betsy-jordyn/" rel="nofollow" target="_blank">https://www.linkedin.com/in/betsy-jordyn/ </a></li> <li>Twitter = <a href="https://twitter.com/BetsyJordyn" rel="nofollow" target="_blank">https://twitter.com/BetsyJordyn </a></li> </ul> Related Blog, Video or Podcast Episodes: <ul> <li><a href="https://www.betsyjordyn.com/blog/consulting-success-dan-weedin" rel="nofollow" target="_blank">Anyone Can Succeed – Celebrating 15 Years of Business Success with Dan Weedin</a></li> <li><a href="https://www.betsyjordyn.com/blog/the-one-thing-you-need-to-make-a-successful-leap-into-consulting" rel="nofollow" target="_blank">The One Thing You Need to Make the Successful Leap into Consulting</a></li> <li><a href="https://www.betsyjordyn.com/blog/convert-strengths-to-success" rel="nofollow" target="_blank">How to Turn Your Strengths into a Successful Business</a></li> </ul> If you enjoyed this episode, please rate and review this show on Apple podcasts and subscribe wherever you listen.

My Journey as a Business Owner & How We’re Evolving at Betsy Jordyn International (Ep2)

Betsy Jordyn is the founder of Accelera Consulting Group. She is an organizational development and strategy consultant who previously worked with Walt Disney World. Her clients also include JCPenney, United Airlines, Hilton Vacations, and many others. In this discussion, Betsy shares the benefits of identifying and narrowing in on a specialized area of expertise, her advice on how to efficiently take control of client requests in order to deliver a more valuable assessment, and how to determine if organizational development consulting is the right fit for you. Key Takeaways: [1:05] Betsy shares the kinds of challenges that come with increasing leadership and organizational capacities. [2:35] Even Walt Disney World needs consultants to take their concepts for improvement in the future to the next level. [4:45] Betsy’s Masters program gave her the start in OD that eventually led to her starting her own business. [7:20] The transition from consulting within an organization to working on her own was easier for Betsy because of her toolbox and her mentors. [8:35] Consultants need to narrow in on an area of expertise in order to keep their business growing. [11:00] Don’t ever hesitate to turn down work that isn’t the right fit, or to ask for more money for work in your areas of greatest strength. [14:05] Compliments are the key to identifying first tier gifts and strengths. [15:15] Specializing allows clients to easily see how you will fit into their team. [17:10] Betsy’s key tip for extracting more value from their client projects is to NOT say yes to the initial assignment that they ask of you — take control of the conversation so that you can help identify and fill their business performance gaps. [21:35] Consultants need to ensure that their expertise is relevant, timely, and has fit with each particular client system, before determining the best way to move forward. [25:10] You can add more value than 99% of consultants by first helping the client articulate their business performance gaps through your initial assessment. [28:50] Consultants that are interested in organizational development need to make sure that they are wired to think like an OD consultant, and get a mentor who can help with delivering practical techniques to their clients. Mentioned in This Episode: Accelera Consulting Group Betsy Jordyn Marcus Buckingham Love the show? Subscribe, rate, review, and share!  Here’s How »  Join the Consulting Success Community today:  consultingsuccess.com 

Betsy Jordyn is the founder of Accelera Consulting Group. She is an organizational development and strategy consultant who previously worked with Walt Disney World. Her clients also include JCPenney, United Airlines, Hilton Vacations, and many others. In this discussion, Betsy shares the benefits of identifying and narrowing in on a specialized area of expertise, her advice on how to efficiently take control of client requests in order to deliver a more valuable assessment, and how to determine if organizational development consulting is the right fit for you. Key Takeaways: [1:05] Betsy shares the kinds of challenges that come with increasing leadership and organizational capacities. [2:35] Even Walt Disney World needs consultants to take their concepts for improvement in the future to the next level. [4:45] Betsy’s Masters program gave her the start in OD that eventually led to her starting her own business. [7:20] The transition from consulting within an organization to working on her own was easier for Betsy because of her toolbox and her mentors. [8:35] Consultants need to narrow in on an area of expertise in order to keep their business growing. [11:00] Don’t ever hesitate to turn down work that isn’t the right fit, or to ask for more money for work in your areas of greatest strength. [14:05] Compliments are the key to identifying first tier gifts and strengths. [15:15] Specializing allows clients to easily see how you will fit into their team. [17:10] Betsy’s key tip for extracting more value from their client projects is to NOT say yes to the initial assignment that they ask of you — take control of the conversation so that you can help identify and fill their business performance gaps. [21:35] Consultants need to ensure that their expertise is relevant, timely, and has fit with each particular client system, before determining the best way to move forward. [25:10] You can add more value than 99% of consultants by first helping the client articulate their business performance gaps through your initial assessment. [28:50] Consultants that are interested in organizational development need to make sure that they are wired to think like an OD consultant, and get a mentor who can help with delivering practical techniques to their clients. Mentioned in This Episode: <a href="http://www.acceleraconsultinggroup.com/" rel="nofollow" target="_blank">Accelera Consulting Group</a> <a href="http://www.acceleraconsultinggroup.com/about/meet-betsy/" rel="nofollow" target="_blank">Betsy Jordyn</a> <a href="https://www.tmbc.com/" rel="nofollow" target="_blank">Marcus Buckingham</a> Love the show? Subscribe, rate, review, and share! <ul> <li><a href="https://www.consultingsuccess.com/how-to-subscribe-rate-our-podcast-5-stars-on-itunes" rel="noopener nofollow" target="_blank">Here’s How »</a></li> </ul> Join the Consulting Success Community today: <ul> <li><a href="https://www.consultingsuccess.com/" rel="noopener nofollow" target="_blank">consultingsuccess.com</a></li> </ul>

From Zero to $300,000 in 18 Months — An Interview with Organizational Development Consultant  Betsy Jordyn