Rhett Hobart's guest appearances

Rhett Hobart

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After a couple of years at Wake Forest, Rhett Hobart has returned to Mississippi State as Executive Senior Associate A.D. of External Affairs. On the latest Dear Ol’ State, Hobart joins Joel Coleman and Logan Lowery to discuss coming home and his plan to try and take MSU sports atmospheres up another level. The Dear Ol’ State podcast is also available on Apple Podcasts and Spotify. Just search for Dear Ol’ State.

Rhett Hobart On Coming Back To Mississippi State And The Days Ahead

This week, we sat down with Rhett Hobart, Associate AD for Fan Experience and Brand Development at Wake Forest University.  Since he joined the Demon Deacons in April 2020, Rhett and his team have launched their “Welcome to Deactown” brand campaign, introduced new in-game experiences for the greater college football fan and debuted a co-branded beer, Deacon Brew, all to create the “Best Fan Experience in North Carolina.”  In this episode, we go deep into strategies and tactics for engaging your fan base and building a true community.Show Notes2:31   Crafting Deacon Brew3:19    Behind the Partnership with R&amp;D Brewing5:51    The Tough Conversations 7:42     Capitalizing on Your Biggest Sampling Opportunity11:51  New Branded Revenue Streams16:03  Welcome to “Deactown”20:21  The Financial Buy-in to a Branding Campaign23:44   Takeaways from a Long-Term Branding Campaign27:30   Creating an Experience for Any College Sports Fan31:15   Wake’s Digital Student Engagement Strategy34:25   Transforming the Student Tailgate Experience38:15   Wake’s New Football and Basketball Ticket Model42:54   From “Season Ticket Holder” to “Season Ticket Member”45:42   The Deacon Virtual Season Ticket53:02   Book Recommendations54:08   “Bumping the Lamp”57:57   Parting Advice----For more info on topics covered in this episode:Deacon Brew Wake Forest Football Ticket PlansFanMaker app Rhett’s Book RecommendationsExcellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise by Horst Schulze Be Our Guest: Perfecting the Art of Customer Service by the Disney InstituteConnect with Rhett via email or Twitter-----Today’s episode was sponsored by CheckdIn.  Delivering training digitally to better equip your staff for game day.Want more from EngageMint? Connect with Host, David Millay:Follow David Millay on TWITTER: https://twitter.com/DavidMillayConnect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/

This week, we sat down with Rhett Hobart, Associate AD for Fan Experience and Brand Development at Wake Forest University.  Since he joined the Demon Deacons in April 2020, Rhett and his team have launched their “Welcome to Deactown” brand campaign, introduced new in-game experiences for the greater college football fan and debuted a co-branded beer, Deacon Brew, all to create the “Best Fan Experience in North Carolina.”  In this episode, we go deep into strategies and tactics for engaging your fan base and building a true community. Show Notes2:31   Crafting Deacon Brew3:19    Behind the Partnership with R&amp;D Brewing5:51    The Tough Conversations 7:42     Capitalizing on Your Biggest Sampling Opportunity11:51  New Branded Revenue Streams16:03  Welcome to “Deactown”20:21  The Financial Buy-in to a Branding Campaign23:44   Takeaways from a Long-Term Branding Campaign27:30   Creating an Experience for Any College Sports Fan31:15   Wake’s Digital Student Engagement Strategy34:25   Transforming the Student Tailgate Experience38:15   Wake’s New Football and Basketball Ticket Model42:54   From “Season Ticket Holder” to “Season Ticket Member”45:42   The Deacon Virtual Season Ticket53:02   Book Recommendations54:08   “Bumping the Lamp”57:57   Parting Advice----For more info on topics covered in this episode:<a href="https://godeacs.com/news/2021/8/12/general-r-d-brewing-releases-deacon-brew-the-official-craft-beer-of-wake-forest.aspx" rel="nofollow" target="_blank">Deacon Brew</a> <a href="https://godeacs.com/sports/2018/7/19/football-tickets.aspx" rel="nofollow" target="_blank">Wake Forest Football Ticket Plans</a> <a href="https://fanmaker.com/" rel="nofollow" target="_blank">FanMaker app </a> Rhett’s Book Recommendations<a href="https://www.amazon.com/Excellence-Wins-audiobook/dp/B07HWY838X/ref=sr_1_1?dchild=1&amp;keywords=excellence+wins&amp;qid=1633095999&amp;s=books&amp;sr=1-1" rel="nofollow" target="_blank">Excellence Wins: A No-Nonsense Guide to Becoming the Best in a World of Compromise</a> by Horst Schulze <a href="https://www.amazon.com/Be-Our-Guest-Perfecting-Institute/dp/1423145844/ref=sr_1_1_sspa?dchild=1&amp;keywords=be+our+guest&amp;qid=1633096076&amp;s=books&amp;sr=1-1-spons&amp;psc=1&amp;spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUFFU1NIVFRWWTZMNEEmZW5jcnlwdGVkSWQ9QTA1NzQyMjFUUlFKMzJMUjg0MjAmZW5jcnlwdGVkQWRJZD1BMDM5MDAwOEEzT0ZKUFdYQk1DWiZ3aWRnZXROYW1lPXNwX2F0ZiZhY3Rpb249Y2xpY2tSZWRpcmVjdCZkb05vdExvZ0NsaWNrPXRydWU=" rel="nofollow" target="_blank">Be Our Guest: Perfecting the Art of Customer Service</a> by the Disney Institute Connect with Rhett via <a href="mailto:hobartr@wfu.edu">email</a> or <a href="https://twitter.com/RhettHobart" rel="nofollow" target="_blank">Twitter</a>----- Today’s episode was sponsored by <a href="https://checkdin.app/" rel="nofollow" target="_blank">CheckdIn</a>.  Delivering training digitally to better equip your staff for game day.Want more from EngageMint? <a href="https://engagemintpartners.com/newsletters" rel="nofollow" target="_blank"></a>Connect with Host, David Millay: Follow David Millay on TWITTER: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbkx0M2kwM1NfSWJmR2g3a1ZpZlNkNE10dWdVUXxBQ3Jtc0trWi1zRDlTc3Y4WlBZc18zdkFjLTdwblNRVEFMOW5nMXE1MDBnY2poT2toTVNkdzl0LU5JOGNyT0xFQW1HdTRQZTRJeGZCVFdYNmM2dzNFTF9OSy1QaGU5TWRGMk1JcDFSMWNINEkzNWY0Qm1hdDktYw&amp;q=https%3A%2F%2Ftwitter.com%2FDavidMillay&amp;v=rbQg7O0H4Ek" rel="nofollow" target="_blank">https://twitter.com/DavidMillay</a> Connect w/ David Millay on LINKEDIN: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbVFfVnk4NkVGOTEzS3N0bXRqaE9iYURWVS03Z3xBQ3Jtc0tsdjNoazczdi1ra2VoOWVUNkZkanpxYzZvMlNBQU5jSXdTZm5YQXBqTW5BQVlwd3pDeklVZjFYZXpGTnU2OXBoZ3k3enFKYVlKa0tHaEI3ZDJNTWUzUWhkMl9XM3lRdjJTYkx5eU1VSTMxaUN5NzFQdw&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fdavidmillay%2F&amp;v=rbQg7O0H4Ek" rel="nofollow" target="_blank">https://www.linkedin.com/in/davidmillay/</a>

College Leaders | Using Partnership to Build Community w/ Rhett Hobart

Ross Mitchell

Ross Mitchell - former Hail State pitcher looks ahead at the 2020 season, talks about replacing leadership lost from last year's team, and what to expect from JT Ginn during his second season in Starkville. Rhett Hobart - Dudy Noble is a SELLOUT for the 34th straight season, but select ticket packages remain available for a limited time. Rhett gives you the details. 

Ross Mitchell - former Hail State pitcher looks ahead at the 2020 season, talks about replacing leadership lost from last year's team, and what to expect from JT Ginn during his second season in Starkville. Rhett Hobart - Dudy Noble is a SELLOUT for the 34th straight season, but select ticket packages remain available for a limited time. Rhett gives you the details.

Episode 46: Interview(s): Ross Mitchell, Rhett Hobart