Mensa Brands's guest appearances

Mensa Brands

Prime Venture Partners Podcast

Backstage with Millionaires

OwlTail

Ananth Narayanan

Ananth Narayanan, Founder Mensa Brands chats with Shripati Acharya, Managing Partner Prime Venture Partners.Listen to the podcast to learn about03:45 - Productising All Elements of Brand Building09:00 - Why is Brand Building Expensive12:30 - Why Founders Choose Mensa Brands18:00 - From Unbranded to Branded25:30 - Finding PMF in the D2C WorldClick here to read the full transcriptFound the conversation on brand building insightful? Next, listen to April Dunford, who talks about the power of positioning, how to position a product in a market category, positioning against a giant, standing out in a crowded market and a lot more.Enjoyed the podcast? Please consider leaving a review on Apple Podcasts and subscribe wherever you are listening to this.Follow Prime Venture Partners:Twitter: https://twitter.com/Primevp_inLinkedIn: https://www.linkedin.com/company/primevp/ This podcast is for you. Do let us know what you like about the podcast, what you don't like, the guests you'd like to have on the podcast and the topics you'd like us to cover in future episodes. Please share your feedback here: https://primevp.in/podcastfeedback

<a href="https://www.linkedin.com/in/ananth-narayanan-09b724102/" rel="nofollow" target="_blank">Ananth Narayanan</a>, Founder <a href="https://mensabrands.com/" rel="nofollow" target="_blank">Mensa Brands</a> chats with <a href="https://www.linkedin.com/in/shripatiacharya/" rel="nofollow" target="_blank">Shripati Acharya</a>, Managing Partner <a href="https://primevp.in/" rel="nofollow" target="_blank">Prime Venture Partners</a>.Listen to the podcast to learn about 03:45 - Productising All Elements of Brand Building 09:00 - Why is Brand Building Expensive 12:30 - Why Founders Choose Mensa Brands 18:00 - From Unbranded to Branded 25:30 - Finding PMF in the D2C World<a href="https://primevp.in/content/podcast/building-brands-india-world-ananth-narayanan-founder-mensa-brands/" rel="nofollow" target="_blank">Click here to read the full transcript</a> Found the conversation on brand building insightful? <a href="https://primevp.in/content/podcast/unlocking-growth-positioning-tech-startups-april-dunford-author-obviously-awesome/" rel="nofollow" target="_blank">Next, listen to April Dunford</a>, who talks about the power of positioning, how to position a product in a market category, positioning against a giant, standing out in a crowded market and a lot more.Enjoyed the podcast? Please consider leaving a review on Apple Podcasts and subscribe wherever you are listening to this. Follow Prime Venture Partners: Twitter: <a href="https://twitter.com/Primevp_in" rel="nofollow" target="_blank">https://twitter.com/Primevp_in</a> LinkedIn: <a href="https://www.linkedin.com/company/primevp/" rel="nofollow" target="_blank">https://www.linkedin.com/company/primevp/</a> This podcast is for you. Do let us know what you like about the podcast, what you don't like, the guests you'd like to have on the podcast and the topics you'd like us to cover in future episodes.  Please share your feedback here: <a href="https://primevp.in/podcastfeedback" rel="nofollow" target="_blank">https://primevp.in/podcastfeedback</a>

#99 Building Brands From India for the World with Ananth Narayanan Founder Mensa Brands

This week in Indian startup news, Paytm: India’s biggest ever IPO flops on listing day, Policybazaar’s successful listing on the stock markets,  Droom files for an IPO and Chalo in talks to acquire Vogo.  In funding news, Mensa Brands raises $135 million – becomes India’s fastest unicorn, Velocity raises $20 million, Wingreens Farms raises $17  million and GoKwik raises $15 million. Paytm: India’s biggest ever IPO flops on listing day: Paytm was listed on the stock markets on 18th November at a 10% discount and their stock price fell more than 25% on day 1 making their investors lose a quarter of their wealth. The underwhelming response to Paytm’s IPO can be attributed to their inability to monetize their growing userbase as their revenues stay flat for the last four years.  Policybazaar’s successful listing on the stock markets: PB Fintech,  the parent company of Policybazaar was listed on the stock markets on  15th November – making their investors 17.35% richer. Policybazaar not only owns 93.4% of the online insurance market but they are also expanding their offline presence by opening 15 stores – which they intend on taking to 100 soon to reach the majority of their users who are offline.   Droom files for an IPO: Droom, an online marketplace for selling automobiles, is the latest to file for an IPO – to raise Rs 3000 crore.  However, things don’t look good for Droom, as their only listed peer  CarTrade which is, in fact, a profitable company is trading at a 25%  discount, while Droom is not only smaller than CarTrade but also a  loss-making startup at the moment.  Chalo in talks to acquire Vogo: Chalo, an app that digitizes bus operations enabling users to track buses and book tickets online, is reportedly in talks to acquire scooter rental startup Vogo. The bad luck of mobility startups due to the pandemic has given Chalo the opportunity to buy them out at a discount, previously they acquired  Shuttl and are not setting their eyes on Vogo.  Mensa Brands raises $135 million – becomes India’s fastest unicorn:  Mensa Brands – a Thrasio-style house of brands, has raised $135 million –  making them India’s fastest unicorn in just six months. Mensa Brands already owns 12 profitable D2C brands and are now looking to add 30 more within the next year.  Velocity raises $20 million: Revenue-based financing platform  Velocity has raised $20 million in a round led by Valar Ventures to offer an alternative financing model to e-commerce companies.  Wingreens Farms raises $17 million: Healthy snacks brand Wingreens  Farms has raised $17 million in a round led by Investcorp to grow its business by using these funds add more new-age food and beverage brands to its portfolio.   GoKwik raises $15 million: E-commerce enablement platform GoKwik –  which helps e-commerce businesses grow by increasing conversion rates and reducing return orders, has raised $15 million in a round led by  Sequoia Capital India.

This week in Indian startup news, Paytm: India’s biggest ever IPO flops on listing day, Policybazaar’s successful listing on the stock markets,  Droom files for an IPO and Chalo in talks to acquire Vogo. In funding news, Mensa Brands raises $135 million – becomes India’s fastest unicorn, Velocity raises $20 million, Wingreens Farms raises $17  million and GoKwik raises $15 million. Paytm: India’s biggest ever IPO flops on listing day: Paytm was listed on the stock markets on 18th November at a 10% discount and their stock price fell more than 25% on day 1 making their investors lose a quarter of their wealth. The underwhelming response to Paytm’s IPO can be attributed to their inability to monetize their growing userbase as their revenues stay flat for the last four years. Policybazaar’s successful listing on the stock markets: PB Fintech,  the parent company of Policybazaar was listed on the stock markets on  15th November – making their investors 17.35% richer. Policybazaar not only owns 93.4% of the online insurance market but they are also expanding their offline presence by opening 15 stores – which they intend on taking to 100 soon to reach the majority of their users who are offline.  Droom files for an IPO: Droom, an online marketplace for selling automobiles, is the latest to file for an IPO – to raise Rs 3000 crore.  However, things don’t look good for Droom, as their only listed peer  CarTrade which is, in fact, a profitable company is trading at a 25%  discount, while Droom is not only smaller than CarTrade but also a  loss-making startup at the moment. Chalo in talks to acquire Vogo: Chalo, an app that digitizes bus operations enabling users to track buses and book tickets online, is reportedly in talks to acquire scooter rental startup Vogo. The bad luck of mobility startups due to the pandemic has given Chalo the opportunity to buy them out at a discount, previously they acquired  Shuttl and are not setting their eyes on Vogo. Mensa Brands raises $135 million – becomes India’s fastest unicorn:  Mensa Brands – a Thrasio-style house of brands, has raised $135 million –  making them India’s fastest unicorn in just six months. Mensa Brands already owns 12 profitable D2C brands and are now looking to add 30 more within the next year. Velocity raises $20 million: Revenue-based financing platform  Velocity has raised $20 million in a round led by Valar Ventures to offer an alternative financing model to e-commerce companies. Wingreens Farms raises $17 million: Healthy snacks brand Wingreens  Farms has raised $17 million in a round led by Investcorp to grow its business by using these funds add more new-age food and beverage brands to its portfolio.  GoKwik raises $15 million: E-commerce enablement platform GoKwik –  which helps e-commerce businesses grow by increasing conversion rates and reducing return orders, has raised $15 million in a round led by  Sequoia Capital India.