Franko Vatterott's guest appearances

Franko Vatterott

Simon Ward, The High Performance Human Triathlon Podcast

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Mike Lombardi

Joel McHale

Jonathan Ward

Alex Hutchinson

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Kelly Starrett

Debbie Potts

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Luke Tyburski

Darryl Edwards

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Simon Ward

You might think that it’s only the super stars of world sports who have agents and managers, but you would be wrong.  Today, my guest is the founder of Human Interest Group, a sports marketing and business development company.  Franko Vatterott looks after the business interests of many of the world’s top long distance triathletes including Tim Don, Rachel Joyce, Craig Alexander, Sam Appleton, and Lesley Patterson, to name jus a few. Franko has been involved in sports marketing for many years and for the last 15 specifically in triathlon and latterly cycling.  This is a super conversation with a really engaging guest who explains how the industry works from a perspective rarely seen by the triathlon public, including: Forming the original TriDubai team in 2005 and what happened next How a chance meeting with Craig Alexander got him started as a triathlon manager The importance of building relationships in a small community like triathlon Tim Don, that accident, and "The Man with the Halo” documentary Triathletes and social media: How does that work? How the changing face of sports retail has affected triathlon sponsorship Franko also shares his top tips for age groupers seeking their own sponsorship To find out more about Human Interest Group click HERE …www.humaninterestgroup.org Watch “The Man in the Halo” documentary HERE….. https://www.humaninterestgroup.org/blog/the-man-with-the-halo-documentary To find out more about Simon’s coaching please visit his website here. To follow Simon on Facebook, click here. For more information please go to www.SimonWardTriathlonCoach.com, or www.TheTriathlonCoach.com, or email Beth@TheTriathlonCoach.com. 

You might think that it’s only the super stars of world sports who have agents and managers, but you would be wrong.  Today, my guest is the founder of Human Interest Group, a sports marketing and business development company.  Franko Vatterott looks after the business interests of many of the world’s top long distance triathletes including Tim Don, Rachel Joyce, Craig Alexander, Sam Appleton, and Lesley Patterson, to name jus a few. Franko has been involved in sports marketing for many years and for the last 15 specifically in triathlon and latterly cycling.  This is a super conversation with a really engaging guest who explains how the industry works from a perspective rarely seen by the triathlon public, including: <ul><li>Forming the original TriDubai team in 2005 and what happened next</li> <li>How a chance meeting with Craig Alexander got him started as a triathlon manager</li> <li>The importance of building relationships in a small community like triathlon</li> <li>Tim Don, that accident, and "The Man with the Halo” documentary</li> <li>Triathletes and social media: How does that work?</li> <li>How the changing face of sports retail has affected triathlon sponsorship</li> <li>Franko also shares his top tips for age groupers seeking their own sponsorship</li> </ul>To find out more about Human Interest Group click HERE …<a href="http://www.humaninterestgroup.org" rel="nofollow" target="_blank">www.humaninterestgroup.org</a> Watch “The Man in the Halo” documentary HERE….. <a href="https://www.humaninterestgroup.org/blog/the-man-with-the-halo-documentary" rel="nofollow" target="_blank">https://www.humaninterestgroup.org/blog/the-man-with-the-halo-documentary</a> To find out more about Simon’s coaching please visit his website <a href="https://www.simonwardtriathloncoach.com/" rel="nofollow" target="_blank">here</a>. To follow Simon on Facebook, click <a href="https://www.facebook.com/simon.ward1" rel="nofollow" target="_blank">here</a>. For more information please go to <a href="http://www.simonwardtriathloncoach.com/" rel="nofollow" target="_blank">www.SimonWardTriathlonCoach.com</a>, or <a href="http://www.thetriathloncoach.com/" rel="nofollow" target="_blank">www.TheTriathlonCoach.com</a>, or email <a href="mailto:Beth@TheTriathlonCoach.com">Beth@TheTriathlonCoach.com</a>.

Simon Ward and Franko Vatterott

💥On this episode, I talk with serial entrepreneur Franko Vatterott.  Franko's main focus is the endurance sports industry, mostly triathlon. 💥Let’s take a look at his resume, shall we?:  Cofounder of Retul: bike fitting technology that helps cyclists increase their comfort and improve their performance. If you are a cycling or triathlon geek like me, you’ve probably had your bike “retuled”  at some point Founder of the Human Interest Group: sports management firm that represents professional endurance athlete like triathlon legend Craig Alexander, Tim Don, Rachel Joyce, Ben Hoffman, and more Co-founder of Sansego:platform that offers triathlon training programs, and more  💥I had an awesome time talking with Franko. He invited me to his house, made me coffee and then.. we started talking…we talked  about his childhood, growing up in St Louis, MO, his first jobs and how he started his journey as an entrepreneur. 💥One of my favorite parts of this conversation was when he talks about how he started the legendary Tri Dubai, a dream team of professional triathletes that included members like 3-time Hawaiian Ironman Champion Peter Reid, 2-time Hawaiian Ironman Champion Tim Deboom and more. 💥We also talked about he builds good relationships with the athletes he represents, what he does when he is unfocused or overwhelmed…etc. 💥 I’ve known Franko practically since I move to Colorado, that’s about 6 years now.  I remember sending him an email, asking if he would meet for coffee, because I really wanted to network with this guy. Since then, we have stayed in touch. We get together once or twice a year, and we are friends 💥 You can follow Franko on Facebook ( humaninterestgroup.org)     Instagram(@professionaltriathlon) and at http://www.humaninterestgroup.org

💥On this episode, I talk with serial entrepreneur Franko Vatterott.  Franko's main focus is the endurance sports industry, mostly triathlon. 💥Let’s take a look at his resume, shall we?: <ul> <li>Cofounder of Retul: bike fitting technology that helps cyclists increase their comfort and improve their performance. If you are a cycling or triathlon geek like me, you’ve probably had your bike “retuled”  at some point</li> <li>Founder of the Human Interest Group: sports management firm that represents professional endurance athlete like triathlon legend Craig Alexander, Tim Don, Rachel Joyce, Ben Hoffman, and more</li> <li>Co-founder of Sansego:platform that offers triathlon training programs, and more</li> </ul> 💥I had an awesome time talking with Franko. He invited me to his house, made me coffee and then.. we started talking…we talked  about his childhood, growing up in St Louis, MO, his first jobs and how he started his journey as an entrepreneur. 💥One of my favorite parts of this conversation was when he talks about how he started the legendary Tri Dubai, a dream team of professional triathletes that included members like 3-time Hawaiian Ironman Champion Peter Reid, 2-time Hawaiian Ironman Champion Tim Deboom and more. 💥We also talked about he builds good relationships with the athletes he represents, what he does when he is unfocused or overwhelmed…etc. 💥 I’ve known Franko practically since I move to Colorado, that’s about 6 years now.  I remember sending him an email, asking if he would meet for coffee, because I really wanted to network with this guy. Since then, we have stayed in touch. We get together once or twice a year, and we are friends 💥 You can follow Franko on Facebook ( <a href="http://humaninterestgroup.org" rel="nofollow" target="_blank">humaninterestgroup.org</a>)     Instagram(@professionaltriathlon) and at <a href="http://www.humaninterestgroup.org" rel="nofollow" target="_blank">http://www.humaninterestgroup.org</a>

Franko Vatterott: Successful Serial Entrepreneur In the Endurance Sports Industry.