Lucas Renfroe's guest appearances

Lucas Renfroe

Beyond The Technique Podcast

Shop Talk: A podcast for the beauty industry, hairstylists and hair-salon owners. By 124Go

Salon Owner Evo Revo Show

Winn Claybaugh

Andrew Carruthers

Gina Bianca

Jamie Dana

Stacey Soble

Kati Whitledge

John Harms

Matt Martinelli

Chris Baran

Matt Beck

Keya Neal

Ashley Thomas

Jay Ladner

Bob Gauvreau

Lauren Conway

OwlTail

Digital marketing and SEO optimization are buzzwords thrown around when talking about building your brand online. But how do you know when to invest and where? Here to share his expertise is Lucas Renfroe. Lucas is a founding partner of Salon.Marketing, a digital marketing agency specializing in the salon and spa industry. He is also a founding partner of Roots Southern Salon in Savannah, GA. In this episode, Lucas sits down with our hosts, Jenn Yeager and Lindsey Young, to share practical tips on boosting your salon’s branding and attracting more clients in the digital sphere. In addition, he touches on building your website, the importance of generating reviews, when to pay ads, and how to grow your business continually. Join in to get valuable business insight to help your salon’s exponential growth.Salon Marketing:On Instagram - https://www.instagram.com/salon.mktg/On the Facebook - https://www.facebook.com/salon.mktgSalon Marketing Collab l On Facebook - https://www.facebook.com/groups/salonmarketingcollab

Digital marketing and SEO optimization are buzzwords thrown around when talking about building your brand online. But how do you know when to invest and where? Here to share his expertise is Lucas Renfroe. Lucas is a founding partner of Salon.Marketing, a digital marketing agency specializing in the salon and spa industry. He is also a founding partner of Roots Southern Salon in Savannah, GA. In this episode, Lucas sits down with our hosts, Jenn Yeager and Lindsey Young, to share practical tips on boosting your salon’s branding and attracting more clients in the digital sphere. In addition, he touches on building your website, the importance of generating reviews, when to pay ads, and how to grow your business continually. Join in to get valuable business insight to help your salon’s exponential growth. Salon Marketing: On Instagram - <a href="https://www.instagram.com/salon.mktg/" rel="nofollow" target="_blank">https://www.instagram.com/salon.mktg/</a> On the Facebook - <a href="https://www.facebook.com/salon.mktg" rel="nofollow" target="_blank">https://www.facebook.com/salon.mktg</a> Salon Marketing Collab l On Facebook - <a href="https://www.facebook.com/groups/salonmarketingcollab" rel="nofollow" target="_blank">https://www.facebook.com/groups/salonmarketingcollab</a>

Digital Marketing And SEO Tips To Boost Your Salon’s Brand With Lucas Renfroe

Key Takeaways:03:17 - The biggest mistakes people make when marketing themselves online06:25 - Tips on building a gorgeous AND functional website 09:30 - The detriment to having too much text copy on your website12:10 - The numbers behind the website 17:10 - Should you be concerned about massive follower count?Quotes:“Now that websites are turning more into lead generation tools instead of fancy brochures, we’re flipping the script on traditional website design and web build” (Lucas) (04:31)“Social media has been pushed down the throats of salon owners tremendously.” (Lucas) (07:37)“Social media is your portfolio, google is your client acquisition.” (Lucas) (08:10)“If they’re not getting what they want in the first 30-60 seconds they’re probably going to leave anyways.” (Jason) (11:37)“Advertise as locally focused as possible.” (Jason) (17:56)

Key Takeaways:03:17 - The biggest mistakes people make when marketing themselves online06:25 - Tips on building a gorgeous AND functional website 09:30 - The detriment to having too much text copy on your website12:10 - The numbers behind the website 17:10 - Should you be concerned about massive follower count?Quotes:“Now that websites are turning more into lead generation tools instead of fancy brochures, we’re flipping the script on traditional website design and web build” (Lucas) (04:31)“Social media has been pushed down the throats of salon owners tremendously.” (Lucas) (07:37)“Social media is your portfolio, google is your client acquisition.” (Lucas) (08:10)“If they’re not getting what they want in the first 30-60 seconds they’re probably going to leave anyways.” (Jason) (11:37)“Advertise as locally focused as possible.” (Jason) (17:56)

050 - How to Make the Phone Ring with Lucas Renfroe