John Hardesty's guest appearances

John Hardesty

Brand Builder

Chrisman Commentary - Daily Mortgage News

Mark Cuban

Kelly LeVeque

Oprah Winfrey

Darin Olien

Tom Bilyeu

Ryan Caldbeck

Greg McKeown

Bert Jacobs

Yemeni Mesa

Rachel Drori

Ryan Holiday

John Craven

Dustin Riechmann

Brendan Brazier

James Richardson

OwlTail

Thanks to today's sponsor, Richey May. Richey May is a recognized leader in providing specialized advisory, audit, tax, technology and other services to the mortgage industry for almost four decades. Among many awards, Richey May has been named a Top 100 Firm twice and is known in the market for their education and contributions to the mortgage industry. They don’t just hire from the mortgage industry; they have the experts who build it.  To experience how Richey May can help you transform your mortgage business, visit richeymay.com.  

Thanks to today's sponsor, Richey May. Richey May is a recognized leader in providing specialized advisory, audit, tax, technology and other services to the mortgage industry for almost four decades. Among many awards, Richey May has been named a Top 100 Firm twice and is known in the market for their education and contributions to the mortgage industry. They don’t just hire from the mortgage industry; they have the experts who build it.  To experience how Richey May can help you transform your mortgage business, visit <a href="http://www.richeymay.com" rel="nofollow" target="_blank">richeymay.com</a>.

5.15.23 Trader Talk on MBS Volume; Argyle’s John Hardesty on Real-Time Payroll and Employment Verification Technology

Content marketing can be a game changer for brands. It accomplishes so many things in one fell swoop - builds awareness, fosters goodwill and trust, and forges an emotional bond that makes your brand irresistible to consumers. But the things that make content marketing so valuable are also the things that make it so difficult. Content marketing is an authentic, sustained conversation with consumers. It’s not a campaign - and it’s definitely not a transaction. It’s a relationship, and it takes years. This week, we have content marketing master John Hardesty to show us the way. John is the CMO of Nutrabolt, the makers of mega-hit protein bar FitJoy. In our opinion, John deserves an honorary doctorate in content marketing. He honed his skill at places like Quiksilver, as the head of his own marketing agency, and as a top content strategist at Bodybuilding.com, a content juggernaut that attracts millions of unique visitors to its site every month with - you guessed it - high quality content. In this episode, John reveals how to approach content in a way that resonates with your target consumer and inspires them to fall in love with your brand.  Takeaways  Start with why. Simon Sinek said it best. Understanding why you do what you do is fundamental to brand marketing. John breaks down how to do it. Content is King. John explains both why content marketing can be so effective, and how to do it right. Ultimately, tasting is believing. In CPG nothing beats getting your product in the hands of real consumers. John helps us make the connection between marketing and trial.  Jump to  John describes his journey to Nutrabolt, which includes a foray into entrepreneurship and formative years at Bodybuilding.com. 3:31 Why John needed to join Nutrabolt and launch FitJoy. 8:49 How to do content marketing right, and how it can work in CPG. 11:23 The story behind the FitJoy name. 15:47 John’s biggest challenges, and his proudest achievement at FitJoy. 17:52  Links  FitJoy  John on Linkedin Bodybuilding.com  Simon Sinek   Have an idea for the show? Drop us a line! Brandbuilder@snacknation.com. Brand Builder is a co-production of SnackNation and ForceBrands.

Content marketing can be a game changer for brands. It accomplishes so many things in one fell swoop - builds awareness, fosters goodwill and trust, and forges an emotional bond that makes your brand irresistible to consumers. But the things that make content marketing so valuable are also the things that make it so difficult. Content marketing is an authentic, sustained conversation with consumers. It’s not a campaign - and it’s definitely not a transaction. It’s a relationship, and it takes years. This week, we have content marketing master John Hardesty to show us the way. John is the CMO of Nutrabolt, the makers of mega-hit protein bar FitJoy. In our opinion, John deserves an honorary doctorate in content marketing. He honed his skill at places like Quiksilver, as the head of his own marketing agency, and as a top content strategist at <a href="http://Bodybuilding.com" rel="nofollow" target="_blank">Bodybuilding.com</a>, a content juggernaut that attracts millions of unique visitors to its site every month with - you guessed it - high quality content. In this episode, John reveals how to approach content in a way that resonates with your target consumer and inspires them to fall in love with your brand.  Takeaways <ul> <li>Start with why. Simon Sinek said it best. Understanding why you do what you do is fundamental to brand marketing. John breaks down how to do it.</li> <li>Content is King. John explains both why content marketing can be so effective, and how to do it right.</li> <li>Ultimately, tasting is believing. In CPG nothing beats getting your product in the hands of real consumers. John helps us make the connection between marketing and trial.</li> </ul> Jump to <ul> <li>John describes his journey to Nutrabolt, which includes a foray into entrepreneurship and formative years at <a href="http://Bodybuilding.com" rel="nofollow" target="_blank">Bodybuilding.com</a>. 3:31</li> <li>Why John needed to join Nutrabolt and launch FitJoy. 8:49</li> <li>How to do content marketing right, and how it can work in CPG. 11:23</li> <li>The story behind the FitJoy name. 15:47</li> <li>John’s biggest challenges, and his proudest achievement at FitJoy. 17:52</li> </ul> Links <ul> <li><a href="https://fitjoynutrition.com/" rel="nofollow" target="_blank">FitJoy</a> </li> <li><a href="https://www.linkedin.com/in/jhardesty/" rel="nofollow" target="_blank">John on Linkedin</a></li> <li><a href="https://www.bodybuilding.com/" rel="nofollow" target="_blank">Bodybuilding.com</a> </li> <li><a href="https://startwithwhy.com/" rel="nofollow" target="_blank">Simon Sinek</a> </li> </ul> Have an idea for the show? Drop us a line! <a href="mailto:Brandbuilder@snacknation.com">Brandbuilder@snacknation.com</a>. Brand Builder is a co-production of <a href="http://www.snacknation.com/" rel="nofollow" target="_blank">SnackNation</a> and <a href="https://www.forcebrands.com/" rel="nofollow" target="_blank">ForceBrands</a>.

How to Skyrocket Your Brand With Content Marketing, with Nutrabolt CMO John Hardesty