Noah Bernsohn's guest appearances

Noah Bernsohn

CTRL+CLICK CAST

Commerce Minded

Lee Goldberg

Denise Jacobs

Ilise Benun

Jeremy Keith

Amélie Lamont

Aaron Gustafson

Rachel Andrew

Brad Weaver

Jake Jorgovan

Laurie Voss

Tracy Osborn

Michael Harris

Sarah Federman

Travis Smith

Rachel Gertz

OwlTail

Jim Coudal

How does brand identity inform your ecommerce approach and growth strategy? For Jim Coudal of Field Notes, it’s about putting the brand first and then figuring out how to “make the ecommerce piece of it work to show the brand in its best light.” Noah Bernsohn of One Design Company joins the conversation as well to help shed some light on why Craft Commerce was the best fit for the Field Notes site. Listen to learn how Jim’s focus and consistency around knowing the Field Notes brand identity creates a clear sense of who they are and what they’re willing to do (and not do), and how they reconcile those boundaries and limits with growth and sales. Key takeaways  The original audience for Field Notes were other design nerds Field Notes wanted something specific and unique for their site, so they chose Craft Commerce Field Notes puts brand first One Design Company also built the Craft site  Resources:  FieldNotesBrand.com One Design Company

How does brand identity inform your ecommerce approach and growth strategy? For Jim Coudal of Field Notes, it’s about putting the brand first and then figuring out how to “make the ecommerce piece of it work to show the brand in its best light.” Noah Bernsohn of One Design Company joins the conversation as well to help shed some light on why Craft Commerce was the best fit for the Field Notes site. Listen to learn how Jim’s focus and consistency around knowing the Field Notes brand identity creates a clear sense of who they are and what they’re willing to do (and not do), and how they reconcile those boundaries and limits with growth and sales. Key takeaways <ul> <li>The original audience for Field Notes were other design nerds</li> <li>Field Notes wanted something specific and unique for their site, so they chose Craft Commerce</li> <li>Field Notes puts brand first</li> <li>One Design Company also built the Craft site</li> </ul> Resources: <ul> <li><a href="https://fieldnotesbrand.com/" rel="nofollow" target="_blank">FieldNotesBrand.com</a></li> <li><a href="https://onedesigncompany.com/" rel="nofollow" target="_blank">One Design Company</a></li></ul>

#11: Field Notes: Brand Identity and Ecommerce with Jim Coudal and Noah Bernsohn

Peter Compernolle

It’s simple: Ecommerce development is complicated. There are a lot of moving parts, from understanding business rules and tribal knowledge to designing for user experience and building internal systems that work. We tackle all of these points with Noah Bersohn and Peter Compernolle, with a focus on shipping and fulfillment. Noah and Peter share two client case studies, each with unique shipping and fulfillment needs. They detail their approach, which starts with a strong focus on discovery and proceeds quickly to prototyping for validation before diving into full-scale development. They also discuss the ecommerce frameworks and CMSs they use (and prefer), and how to strategically decide when to move from out-of-the-box to plugins or custom dev.      &lt; Download MP3 &gt;      &lt; Listen on ctrlclickcast.com &gt;            Show Notes:            	CTRL+CLICK ecommerce archive	Craft	Craft Commerce	Shopify	Spree Commerce	Field Notes case study	The Eastman Egg Company case study	Connecting to 3rd-Party APIs	Data-Driven Design	Discovery Only	ShipStation	Craft ShipStation Plugin		Leave us a review on iTunes 	Review our show on StitcherSponsored By

It’s simple: Ecommerce development is complicated. There are a lot of moving parts, from understanding business rules and tribal knowledge to designing for user experience and building internal systems that work. We tackle all of these points with Noah Bersohn and Peter Compernolle, with a focus on shipping and fulfillment. Noah and Peter share two client case studies, each with unique shipping and fulfillment needs. They detail their approach, which starts with a strong focus on discovery and proceeds quickly to prototyping for validation before diving into full-scale development. They also discuss the ecommerce frameworks and CMSs they use (and prefer), and how to strategically decide when to move from out-of-the-box to plugins or custom dev. &lt; Download MP3 &gt;      &lt; Listen on <a href="http://ctrlclickcast.com" rel="nofollow" target="_blank">ctrlclickcast.com</a> &gt; Show Notes: 	CTRL+CLICK ecommerce archive	Craft	Craft Commerce	Shopify	Spree Commerce	Field Notes case study	The Eastman Egg Company case study	Connecting to 3rd-Party APIs	Data-Driven Design	Discovery Only	ShipStation	Craft ShipStation Plugin		Leave us a review on iTunes 	Review our show on Stitcher Sponsored By

Ecommerce Shipping &amp; Fulfillment with Noah Bernsohn & Peter Compernolle