Kati Kiefer's guest appearances

Kati Kiefer

Brilliant Business Moms with Beth Anne Schwamberger

Keys to your BEST life with Maggie Kavanaugh

OwlTail

This podcast episode is for anyone who's tried Facebook + Instagram ads and just couldn't seem to make a profit. Kati Kiefer of TrueMoneySaver.com has been in those shoes, but she's here to tell you that "you're only gonna fail if you give up."   Kati struggled for the first 6 months of running Facebook ads.  She tested and tweaked all the things -- sales pages, ads, messaging, audiences... you name it.  Finally, she pivoted to a different upfront product -- a product that drew in a slightly different type of personal finance customer, that made practical, realistic promises to them, and... before she knew it, her ads were profitable!     Kati's been running with that same incredible offer for the last 2.5 years with her ads. She now spends about $500/day on her ads and consistently makes $400 in profits per day.  (Her Return on Ad Spend fluctuates between a 1.8 and 2.3).  But keep this in mind:  When Kati has a new ad to test, she spends just $25/day.  So you don't need to start out spending hundreds of dollars per day to see what works.  You can start slowly and build from there.   Since building out her successful ads strategy, Kati has been able to drop so many other things off of her business list -- no Facebook lives, no constant posting on social media, no Facebook groups that need loads of interaction, no big affiliate promotions. Kati just runs her ad, does a few super simple product launches per year, has some great email funnels behind the scenes, and has a whole lot of fun enjoying time with her family (With 4 kids, 1 new grandbaby, and her own parents close by too, Kati's life is full of all the best things!)   I'm so glad Kati didn't give up on ads, because they've given her a much simpler, more profitable business that fits around her beautiful life.     Some other things we discussed on this episode: - Why you need different angles to draw in your ideal customer - Why Kati ditched tedious product validation strategies and the super easy way she validates products and messaging now - Why Kati loves ads traffic even more than all the traffic she gets from Google - Why she keeps her business simple and how she still manages to make a great profit - Anndddd..... a super gross funny mom moment from Kati (and a similar one from me!)   Find the full show notes for this episode here: https://brilliantbusinessmoms.com/episode226

This podcast episode is for anyone who's tried Facebook + Instagram ads and just couldn't seem to make a profit. Kati Kiefer of <a href="http://TrueMoneySaver.com" rel="nofollow" target="_blank">TrueMoneySaver.com</a> has been in those shoes, but she's here to tell you that "you're only gonna fail if you give up." Kati struggled for the first 6 months of running Facebook ads.  She tested and tweaked all the things -- sales pages, ads, messaging, audiences... you name it.  Finally, she pivoted to a different upfront product -- a product that drew in a slightly different type of personal finance customer, that made practical, realistic promises to them, and... before she knew it, her ads were profitable!   Kati's been running with that same incredible offer for the last 2.5 years with her ads. She now spends about $500/day on her ads and consistently makes $400 in profits per day.  (Her Return on Ad Spend fluctuates between a 1.8 and 2.3).  But keep this in mind:  When Kati has a new ad to test, she spends just $25/day.  So you don't need to start out spending hundreds of dollars per day to see what works.  You can start slowly and build from there. Since building out her successful ads strategy, Kati has been able to drop so many other things off of her business list -- no Facebook lives, no constant posting on social media, no Facebook groups that need loads of interaction, no big affiliate promotions. Kati just runs her ad, does a few super simple product launches per year, has some great email funnels behind the scenes, and has a whole lot of fun enjoying time with her family (With 4 kids, 1 new grandbaby, and her own parents close by too, Kati's life is full of all the best things!) I'm so glad Kati didn't give up on ads, because they've given her a much simpler, more profitable business that fits around her beautiful life.   Some other things we discussed on this episode: - Why you need different angles to draw in your ideal customer - Why Kati ditched tedious product validation strategies and the super easy way she validates products and messaging now - Why Kati loves ads traffic even more than all the traffic she gets from Google - Why she keeps her business simple and how she still manages to make a great profit - Anndddd..... a super gross funny mom moment from Kati (and a similar one from me!) Find the full show notes for this episode here: <a href="https://brilliantbusinessmoms.com/episode226" rel="nofollow" target="_blank">https://brilliantbusinessmoms.com/episode226</a>

226: How Continuing to Test and Tweak Ads Led to $15k Profit Months for Kati Kiefer of True Money Saver

Kati Kiefer is the founder of TrueMoneySaver.com who began blogging about couponing in 2009 when her husband, James, was faced with a large pay cut due to the downturn in the economy. The website quickly expanded beyond couponing as Kati began to draw on her experience as an accountant to teach busy moms a better way to manage their money so they'd have extra left over each month. As a homeschool mom of four, living on one income, Kati believes everyone has the power to live a life of abundance regardless of their income level. She's been featured in numerous media outlets including Woman’s World Magazine, Yahoo! Finance, Clarke Howard, and The Huffington Post as well as many local TV and radio stations in her hometown of the greater Tampa Bay Area, FL.

Kati Kiefer is the founder of <a href="http://truemoneysaver.com/?fbclid=IwAR2rCUvLyJZSHdhxojJcWR3CajiuRBpCnwWRYmhtqCDbt6YA83GUJFcbG8Q" rel="noopener noreferrer nofollow" target="_blank">TrueMoneySaver.com</a> who began blogging about couponing in 2009 when her husband, James, was faced with a large pay cut due to the downturn in the economy. The website quickly expanded beyond couponing as Kati began to draw on her experience as an accountant to teach busy moms a better way to manage their money so they'd have extra left over each month. As a homeschool mom of four, living on one income, Kati believes everyone has the power to live a life of abundance regardless of their income level. She's been featured in numerous media outlets including Woman’s World Magazine, Yahoo! Finance, Clarke Howard, and The Huffington Post as well as many local TV and radio stations in her hometown of the greater Tampa Bay Area, FL.