Asaph Schulman's guest appearances

Asaph Schulman

Marketers In Capes

The B Sides

OwlTail

Let's talk brand. And SEO. And being irreverent. And while we're at it, let's talk about thought leadership. In the first episode of a very arbitrarily defined Season 3, Asaph Schulman, the CMO at Firebolt talks about what it's like for a small startup to go up against Snowflake and Google. He also breaks down how he built out their brand (which is, IMHO, outstanding), practical ramifications on things like SEO content, and more.  Honestly, this is just a great episode. Why are you even reading descriptions when you can be frolicking in fields of dandolians or making ChatGPT tell SEO fart jokes?

Let's talk brand. And SEO. And being irreverent. And while we're at it, let's talk about thought leadership. In the first episode of a very arbitrarily defined Season 3, Asaph Schulman, the CMO at Firebolt talks about what it's like for a small startup to go up against Snowflake and Google. He also breaks down how he built out their brand (which is, IMHO, outstanding), practical ramifications on things like SEO content, and more.  Honestly, this is just a great episode. Why are you even reading descriptions when you can be frolicking in fields of dandolians or making ChatGPT tell SEO fart jokes?

Asaph Schulman, CMO @ Firebolt

Firebolt

The cloud computing version of David vs. Goliath. Asaph Schulman, CMO of Firebolt, discusses the startup's bold messaging in the crowded Cloud Data Warehousing space and the company's decision to make a lot of noise in a well-established category. 

The cloud computing version of David vs. Goliath. Asaph Schulman, CMO of Firebolt, discusses the startup's bold messaging in the crowded Cloud Data Warehousing space and the company's decision to make a lot of noise in a well-established category.