Jeff Antaya's guest appearances

Jeff Antaya

LeftFoot - Fresh Conversations on the Business of Law

Accounting Marketing Doesn't Suck

Plante Moran

Karen Kahn

Aaron Ross

Peter Lang

Ron Baker

Bill Samuels

Natalie Bennett

Brooks Brown

Brandon Hall

Sean Stein Smith

Heidi Gardner

Michelle Weinstein

Mitch Jackson

Michael Schmidt

Daniel Burrus

OwlTail

What’s it like being CMO and partner of a large firm? What metrics do you watch and what resources do you refer to for professional development? In this episode of Accounting Marketing Doesn’t Suck, host Hugh Duffy talks with Jeff Antaya of Plante Moran. Tune in to hear about the firm’s strengths and weaknesses, how going digital impacts marketing and business development and why having writers on your team is paramount to creating new and unique content that people want to read. Join us!  Jeff Antaya, CMO of Plante Moran Facebook Jeff Antaya is a Partner and the Chief Marketing Officer at Plante Moran. He leads a team of approximately 85 individuals focused on growing the firm. His responsibilities include social media, brand development, marketing technology, communications, and digital business attraction and business development. Jeff has a Bachelor of Science degree in accounting and an MBA from the University of Detroit Mercy. Jeff is a founding member of the firms PRIDE affinity group focused on our LGBTQ staff. Jeff began his career as an accountant with PWC and eventually moved into the cellular phone industry, working at both Verizon and Nextel Communications. Over the course of 10 years, he held various sales and marketing executive positions at Nextel and played a significant part in the company’s growth into a fortune 100 company before it was acquired by Sprint. His position at Plante &amp; Moran has allowed him to merge his skills in accounting, sales, and marketing to help Michigan’s preeminent firm grow and expand. Jeff is actively involved in Detroit and serves on various art and social service boards and advisory groups.   Accounting Marketing Doesn't Suck is produced by Build Your Firm, leaders of marketing for accountants. Questions or Feedback? Email us at podcast@amds.us

What’s it like being CMO and partner of a large firm? What metrics do you watch and what resources do you refer to for professional development? In this episode of Accounting Marketing Doesn’t Suck, host Hugh Duffy talks with Jeff Antaya of Plante Moran. Tune in to hear about the firm’s strengths and weaknesses, how going digital impacts marketing and business development and why having writers on your team is paramount to creating new and unique content that people want to read. Join us! Jeff Antaya, CMO of Plante Moran <a href="https://www.facebook.com/plantemoran" rel="nofollow" target="_blank">Facebook</a> Jeff Antaya is a Partner and the Chief Marketing Officer at Plante Moran. He leads a team of approximately 85 individuals focused on growing the firm. His responsibilities include social media, brand development, marketing technology, communications, and digital business attraction and business development. Jeff has a Bachelor of Science degree in accounting and an MBA from the University of Detroit Mercy. Jeff is a founding member of the firms PRIDE affinity group focused on our LGBTQ staff. Jeff began his career as an accountant with PWC and eventually moved into the cellular phone industry, working at both Verizon and Nextel Communications. Over the course of 10 years, he held various sales and marketing executive positions at Nextel and played a significant part in the company’s growth into a fortune 100 company before it was acquired by Sprint. His position at Plante &amp; Moran has allowed him to merge his skills in accounting, sales, and marketing to help Michigan’s preeminent firm grow and expand. Jeff is actively involved in Detroit and serves on various art and social service boards and advisory groups. Accounting Marketing Doesn't Suck is produced by Build Your Firm, leaders of marketing for accountants. Questions or Feedback? Email us at podcast@amds.us

058: Talking Key Metrics and Digital Strategy with Jeff Antaya of Plante Moran

With Intentional Content:    Strengths/habits that lead to success: Not giving up after 2 or 3 connection attempts. It takes 9 on average to establish a connection. What have you seen that’s innovative:  What’s happening in digital marketing. We have the ability to watch how someone is consuming information and give them more information using those same preferences. Tactical best practices: It’s important to ensure the voice of the client is heard. Avoid jumping to solve the first pain presented. There are pains clients are unwilling to solve. Growth strategy: With tools like LinkedIn you’re able to build a network and communicate messages to that network building credibility in a way we’ve never had access to before. Millennial, Mobile, and Global: Learn to be comfortable in conversations. Listen to what is said – and tailor your response to conversation content. Be polite and courteous. If you’re a jerk, no matter how smart you are, they won’t want to do business with you. Continuously reinforce your message within your network – stay in front of people – be intentional, be in contact. Enjoy about work: Jeff is passionate about the changing frontier within digital and content marketing, producing the right amount of the right content at the right level. Last word: Trust and follow your gut. Link to BIO: Jeff Antaya Bio

<h1>With Intentional Content: </h1> Strengths/habits that lead to success: Not giving up after 2 or 3 connection attempts. It takes 9 on average to establish a connection. What have you seen that’s innovative: What’s happening in digital marketing. We have the ability to watch how someone is consuming information and give them more information using those same preferences. Tactical best practices: It’s important to ensure the voice of the client is heard. Avoid jumping to solve the first pain presented. There are pains clients are unwilling to solve. Growth strategy: With tools like LinkedIn you’re able to build a network and communicate messages to that network building credibility in a way we’ve never had access to before. Millennial, Mobile, and Global: Learn to be comfortable in conversations. Listen to what is said – and tailor your response to conversation content. Be polite and courteous. If you’re a jerk, no matter how smart you are, they won’t want to do business with you. Continuously reinforce your message within your network – stay in front of people – be intentional, be in contact. Enjoy about work: Jeff is passionate about the changing frontier within digital and content marketing, producing the right amount of the right content at the right level. Last word: Trust and follow your gut. Link to BIO: <a href="http://www.plantemoran.com/about/people/pages/jeff-antaya.aspx" rel="nofollow" target="_blank">Jeff Antaya Bio</a>

11:  Intentional Contact – a conversation with Jeff Antaya, CMO of Plante Moran