Dave Loomis's guest appearances

Dave Loomis

Profiles in Marketing with host Andrew Carlton

Trade Show University for Virtual & Live Events

The Industrial Marketing Show

The Manufacturing Executive

John Deere

Dan Richards

Todd Hockenberry

Khalid Saleh

Chris Luecke

Joe Sullivan

John Clifford

Daniel Elizalde

Nick Bennett

Adam Barber

Joel Klettke

Mike K

Jason Becker

Kim Herrington

Chris Bliven

OwlTail

There's no better way to figure out your customer than to study them!  Voice of Customer research (VOC) is a tremendous and powerful tool, and the specialty of our guest.Dave Loomis is the President of Loomis Marketing, LLC, a consulting firm focused on providing and coaching voice-of-customer interviewing for B2B companies.  Dave helps some of the world's largest and well-known B2B brands, including GE, STERIS, Saint-Gobain, Oshkosh and Xerox.  He is a co-host of the B2B Marketing &amp; Sales Podcast, and the author of Marketing is Everything We Do.We discuss:The importance of REAL voice of customer inputThe right ways to do voice of customer researchSuccess storiesWhat is "customer outsight" and what's motivating you to write about it?Dave's Top Tips:Know who your targets are, understand what motivates them, figure out how to reach them most effectively and engage with them consistently.  Add value, be professional, but have fun!There is no substitute for personal relationships.Connect with Dave Loomis:dave@loomismarketing.com 440-725-1400www.loomismarketing.comhttps://www.linkedin.com/in/davidloomis/ Mentioned in this episode:John Lee Dumas book giveaway - join newsletter listJohn Lee Dumas book giveaway - join newsletter list The Common Path to Uncommon Success

There's no better way to figure out your customer than to study them! Voice of Customer research (VOC) is a tremendous and powerful tool, and the specialty of our guest.Dave Loomis is the President of <a href="https://www.b2bvoc.com/" rel="noopener noreferrer nofollow" target="_blank">Loomis Marketing, LLC</a>, a consulting firm focused on providing and coaching voice-of-customer interviewing for B2B companies. Dave helps some of the world's largest and well-known B2B brands, including GE, STERIS, Saint-Gobain, Oshkosh and Xerox. He is a co-host of the B2B Marketing &amp; Sales Podcast, and the author of Marketing is Everything We Do.We discuss:<ul><li>The importance of REAL voice of customer input</li><li>The right ways to do voice of customer research</li><li>Success stories</li><li>What is "customer outsight" and what's motivating you to write about it?</li></ul>Dave's Top Tips:<ul><li>Know who your targets are, understand what motivates them, figure out how to reach them most effectively and engage with them consistently. </li><li>Add value, be professional, but have fun!</li><li>There is no substitute for personal relationships.</li></ul>Connect with Dave Loomis:<ul><li>dave@loomismarketing.com </li><li>440-725-1400</li><li><a href="www.loomismarketing.com" rel="noopener noreferrer nofollow" target="_blank">www.loomismarketing.com</a></li><li><a href="https://www.linkedin.com/in/davidloomis/ " rel="noopener noreferrer nofollow" target="_blank">https://www.linkedin.com/in/davidloomis/ </a></li></ul>Mentioned in this episode:John Lee Dumas book giveaway - join newsletter listJohn Lee Dumas book giveaway - join newsletter list The Common Path to Uncommon Success

219 - Use Voice of Customer to increase ROI - with Dave Loomis

Matt and MJ talk with Dave Loomis about the Outcome-driven Innovation approach. Dave talks about how to apply this principle in your industrial organization, what outcome-driven innovation is, common traps to avoid, and details the approach through several use cases he's used in his career for industrial product companies to innovate their product and dominate their market. Dave also discusses his new book, "Marketing is Everything We Do - How Serving Others Brings Success in Business and in Life" due out in December.

Matt and MJ talk with Dave Loomis about the Outcome-driven Innovation approach. Dave talks about how to apply this principle in your industrial organization, what outcome-driven innovation is, common traps to avoid, and details the approach through several use cases he's used in his career for industrial product companies to innovate their product and dominate their market. Dave also discusses his new book, "Marketing is Everything We Do - How Serving Others Brings Success in Business and in Life" due out in December.

Ep 29 - Dominating Your Market Through Outcome-driven Innovation w/ Dave Loomis (Loomis Marketing)