Paul Murasko's guest appearances

Paul Murasko

The MM+M Podcast

AMM Conversation

Eugene Lee

Matt Holland

Amy Turnquist

Amy Houck

Eli Lilly

Johns Hopkins

Steve Madden

Bill Rancic

Erin Fitzgerald

James Brady

Mike Myers

Osama Hashmi

Tom Harrison

Joe Miles

Augustine Fou

OwlTail

Physicians want to access medical content on-demand, but pharma still relies on a “push” model. Ipsen’s Paul Murasko and Impericus’ Dr. Osama Hashmi share data-based suggestions for the kind of HCP engagement the industry should move toward in the post-pandemic landscape.

MM+M Podcast 9.24.21: Ipsen’s Paul Murasko and Impiricus’ Dr. Osama Hashmi

TOPIC: Effective Strategies to Engage Healthcare Professionals (HCPs) Via Social and Multimedia  LENGTH: 41:49 HOST: Jason E. Carris Season 4 of the podcast is exploring “Effective Strategies for Engaging Healthcare Professionals Via Social and Multimedia.” Today we have a star-studded group of Pharmaceutical marketers knee deep in social and multimedia. Let’s meet today’s panel: Ryan Billings (top right) is Head of US Oncology Digital Marketing and Customer Experience at GlaxoSmith Kline.  Angela Horstmann is the US Brand Launch Lead for a Lupus candidate within Immunology Biologics at AstraZeneca.  Paul Murasko is Head of Digital Customer Interaction for North America at Ipsen.  Jump to popular topics discussed by the panel:  2:16, Paul and Ryan believe the vaccine efforts are improving Pharma’s reputation 4:58, Angela says Pharma finally realizes HCPs are people too, noting 80% of physicians are on FB monthly  7:22, Angela says telemedicine usage skyrocketed in the pandemic, but Paul notes that it is not a one-size-fits all 9:50, Ryan details how physicians turned to Facebook groups to communicate with patients and the general public 10:46, Ryan notes an unprecented shift in HCP usage via social, including significant increases in Twitter, Instagram Live and TikTok usage 13:13, Angela describes a 70% complete completion rate using a chat bot  19:40, Ryan highlights two consumer marketing trends finding there way into the HCP marketing arena  22:47, Angela notes HCP peer-to-peer marketing basically mirrors social media influencer tactics 24:40, Paul explains that 20% of Pharma searches in 2020 were using Voice search     27:16, Based on specialty, Paul thinks gamification is a new media to watch, as are virtual reality technologies   30:06, Paul says physician feedback on EHR marketing is focused on providing educational content vs. pure advertising 33:10, Angela speaks on the cultural challenges Pharma is facing with the digital transormations processes  37:58, Ryan loves “snackable content” for 2021 and beyond and provides unique research on social media engagement  42:08, The panel discusses the biggest challenges they have working with medical media 43:42, Angela says medical media needs to stop showing website impressions without context 44:50, Ryan wants medical marketers to stop “assuming” and designing solutions in a vacuum and “partner” on innovations 46:29, Ryan says the world of personal and professional on social blending together, especially as more high-adopters enter the workforce 47:17, Paul thinks Clubhouse could be the next EHR, from the standpoint of innovation and HCP engagement Resources: Find additional medical media resources via AMM's Knowledge Exchange Center. Next week:  Level Ex VP of Medical, Dr. Eric Gantwerker, engages the podcast in a conversation about video games for doctors, and how the medical education industry is quickly adopting HCP gamification as a go-to channel. Be our pod friend: The easiest way to know when the next season drops is to subscribe or follow the podcast.   Contact us: AMM Conversation is the official podcast of the Association of Medical Media. Send questions and comments about this podcast series to jcarris525@gmail.com.

TOPIC: Effective Strategies to Engage Healthcare Professionals (HCPs) Via Social and Multimedia  LENGTH: 41:49 HOST: Jason E. Carris Season 4 of the podcast is exploring “Effective Strategies for Engaging Healthcare Professionals Via Social and Multimedia.” Today we have a star-studded group of Pharmaceutical marketers knee deep in social and multimedia. Let’s meet today’s panel: <ul><li>Ryan Billings (top right) is Head of US Oncology Digital Marketing and Customer Experience at Glaxo Smith Kline. </li> <li>Angela Horstmann is the US Brand Launch Lead for a Lupus candidate within Immunology Biologics at AstraZeneca. </li> <li>Paul Murasko is Head of Digital Customer Interaction for North America at Ipsen.</li> </ul> Jump to popular topics discussed by the panel:  2:16, Paul and Ryan believe the vaccine efforts are improving Pharma’s reputation 4:58, Angela says Pharma finally realizes HCPs are people too, noting 80% of physicians are on FB monthly 7:22, Angela says telemedicine usage skyrocketed in the pandemic, but Paul notes that it is not a one-size-fits all 9:50, Ryan details how physicians turned to Facebook groups to communicate with patients and the general public 10:46, Ryan notes an unprecented shift in HCP usage via social, including significant increases in Twitter, Instagram Live and TikTok usage 13:13, Angela describes a 70% complete completion rate using a chat bot 19:40, Ryan highlights two consumer marketing trends finding there way into the HCP marketing arena  22:47, Angela notes HCP peer-to-peer marketing basically mirrors social media influencer tactics 24:40, Paul explains that 20% of Pharma searches in 2020 were using Voice search     27:16, Based on specialty, Paul thinks gamification is a new media to watch, as are virtual reality technologies   30:06, Paul says physician feedback on EHR marketing is focused on providing educational content vs. pure advertising 33:10, Angela speaks on the cultural challenges Pharma is facing with the digital transormations processes  37:58, Ryan loves “snackable content” for 2021 and beyond and provides unique research on social media engagement  42:08, The panel discusses the biggest challenges they have working with medical media 43:42, Angela says medical media needs to stop showing website impressions without context 44:50, Ryan wants medical marketers to stop “assuming” and designing solutions in a vacuum and “partner” on innovations 46:29, Ryan says the world of personal and professional on social blending together, especially as more high-adopters enter the workforce 47:17, Paul thinks Clubhouse could be the next EHR, from the standpoint of innovation and HCP engagement Resources: Find additional medical media resources via AMM's <a href="https://www.ammonline.org/knowledge-ex-" rel="nofollow" target="_blank">Knowledge Exchange Center</a>. Next week:  Level Ex VP of Medical, Dr. Eric Gantwerker, engages the podcast in a conversation about video games for doctors, and how the medical education industry is quickly adopting HCP gamification as a go-to channel. Be our pod friend: The easiest way to know when the next season drops is to subscribe or follow the podcast.   Contact us: AMM Conversation is the official podcast of the <a href="https://www.ammonline.org/about-amm" rel="nofollow" target="_blank">Association of Medical Media</a>. Send questions and comments about this podcast series to <a href="mailto:jcarris525@gmail.com">jcarris525@gmail.com</a>.

S4, E2: GSK's Ryan Billings, AstraZeneca's Angela Horstmann, and Ipsen's Paul Murasko discuss HCP engagement with social and multimedia

MM&amp;M Marketers@Home Podcast: Pharma brand management in the age of coronavirusPaul Murasko, senior director and head of digital customer interaction for the North American market at pharma company Ipsen, offers brand managers his advice for rethinking media, budgeting and messaging during the crisis. This is the second in a series of MM&amp;M podcasts called Marketers@Home, which looks at how healthcare marketers are adjusting to COVID-19.

MM&amp;M Marketers@Home Podcast: Pharma brand management in the age of coronavirus Paul Murasko, senior director and head of digital customer interaction for the North American market at pharma company Ipsen, offers brand managers his advice for rethinking media, budgeting and messaging during the crisis. This is the second in a series of MM&amp;M podcasts called Marketers@Home, which looks at how healthcare marketers are adjusting to COVID-19.

Marketers@Home Episode 2: Ipsen's Paul Murasko