Emily Lyman's guest appearances

Emily Lyman

MarTech Podcast // Marketing + Technology = Business Growth

Make Each Click Count Hosted By Andy Splichal

Talkin Truth with Toph

Bound & Determined

OwlTail

Emily Lyman, CEO of Branch &amp; Bramble, explores the topic of marketing for lifestyle brands. Lifestyle brands stand out for their distinct focus on purpose and carefully curated experiences for customers that transcend mere product offerings. Creating meticulously crafted experiences that transcend mere product offerings. In this realm, content, words, and videos alone are insufficient, and aesthetics and visual appeal become vital considerations in selecting martech tools. Today, Emily discusses martech for lifestyle brands. Show NotesConnect With:Emily Lyman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Emily Lyman, CEO of Branch &amp; Bramble, explores the topic of marketing for lifestyle brands. Lifestyle brands stand out for their distinct focus on purpose and carefully curated experiences for customers that transcend mere product offerings. Creating meticulously crafted experiences that transcend mere product offerings. In this realm, content, words, and videos alone are insufficient, and aesthetics and visual appeal become vital considerations in selecting martech tools. Today, Emily discusses martech for lifestyle brands. <a href="https://martechpod.com/episode/martech-for-lifestyle-brands-emily-lyman-branch-amp-bramble" rel="noopener noreferrer nofollow" target="_blank">Show Notes</a>Connect With:<ul><li>Emily Lyman: <a href="https://www.branchandbramble.com/" rel="noopener noreferrer nofollow" target="_blank">Website</a> // <a href="https://www.linkedin.com/in/emilylyman/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a></li><li>The MarTech Podcast: <a href="https://benjshap.com/contact/" rel="noopener noreferrer nofollow" target="_blank">Email</a> // <a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a> // <a href="https://twitter.com/benjshapllc" rel="noopener noreferrer nofollow" target="_blank">Twitter</a></li><li>Benjamin Shapiro: <a href="https://benjshap.com/" rel="noopener noreferrer nofollow" target="_blank">Website</a> // <a href="https://www.linkedin.com/company/benjshap-llc/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a> //  <a href="https://twitter.com/benjshap" rel="noopener noreferrer nofollow" target="_blank">Twitter</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

MarTech For Lifestyle Brands -- Emily Lyman // Branch & Bramble

Podcast Episode 157 of the Make Each Click Count Podcast features Emily Lyman, the founder of Branch and Bramble. Emily worked with top global companies for well over a decade before founding Branch &amp; Bramble in 2016 to help drive real results for businesses that create a better world. She champions the kind of digital marketing that is backed by data and valuable to both the brand and the customer.Listen to Emily as she discusses why decision-making is deeply connected to emotions and how empathetic marketing recognizes the power of emotions in influencing consumer behavior and uses this understanding to drive positive business outcomes. She shares how they follow a five-step empathetic marketing process to ensure empathy is integrated at every level of their clients' marketing programs.Join Andy and Emily as they talk about the importance of A/B tests in all different platforms using the empathy scorecard with data on consumers' values resulting in a significant increase in engagement and clicks. Episode Action Items:To find more information about Emily:emily@branchandbramble.combranchandbramble.com/empathetic-marketingABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder &amp; Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Podcast Episode 157 of the Make Each Click Count Podcast features Emily Lyman, the founder of Branch and Bramble. Emily worked with top global companies for well over a decade before founding Branch &amp; Bramble in 2016 to help drive real results for businesses that create a better world. She champions the kind of digital marketing that is backed by data and valuable to both the brand and the customer.Listen to Emily as she discusses why decision-making is deeply connected to emotions and how empathetic marketing recognizes the power of emotions in influencing consumer behavior and uses this understanding to drive positive business outcomes. She shares how they follow a five-step empathetic marketing process to ensure empathy is integrated at every level of their clients' marketing programs.Join Andy and Emily as they talk about the importance of A/B tests in all different platforms using the empathy scorecard with data on consumers' values resulting in a significant increase in engagement and clicks. Episode Action Items:To find more information about Emily:<a href="emily@branchandbramble.com" rel="noopener noreferrer nofollow" target="_blank">emily@branchandbramble.com</a><a href="branchandbramble.com/empathetic-marketing" rel="noopener noreferrer nofollow" target="_blank">branchandbramble.com/empathetic-marketing</a>ABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the<a href="https://www.makeeachclickcount.com/" rel="noopener noreferrer nofollow" target="_blank"> Make Each Click Count</a> Book Series, the Founder &amp; Managing Partner of<a href="https://www.trueonlinepresence.com/" rel="noopener noreferrer nofollow" target="_blank"> True Online Presence</a>, and the Founder of<a href="https://www.makeeachclickcountuniversity.com/" rel="noopener noreferrer nofollow" target="_blank"> Make Each Click Count University</a>. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on<a href="https://podcasts.apple.com/us/podcast/make-each-click-count-hosted-by-andy-splichal/id1517807004" rel="noopener noreferrer nofollow" target="_blank"> Apple Podcast</a>,<a href="https://www.iheart.com/podcast/269-make-each-click-count-host-85465345/" rel="noopener noreferrer nofollow" target="_blank"> iHeart Radio</a>,<a href="https://podcasts.apple.com/us/podcast/make-each-click-count-hosted-by-andy-splichal/id1517807004" rel="noopener noreferrer nofollow" target="_blank"> iTunes</a>,<a href="https://open.spotify.com/show/6EevPFDyrVeeJK9Zns6Xkh" rel="noopener noreferrer nofollow" target="_blank"> Spotify</a>,<a href="https://www.stitcher.com/show/make-each-click-count-hosted-by-andy-splichal" rel="noopener noreferrer nofollow" target="_blank"> Stitcher</a>,<a href="https://music.amazon.com/podcasts/f7ab598f-7f0d-45bc-8e9c-39358321ad10/make-each-click-count-hosted-by-andy-splichal" rel="noopener noreferrer nofollow" target="_blank"> Amazon Music</a>,<a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vbWFrZS1lYWNoLWNsaWNrLWNvdW50Lw==" rel="noopener noreferrer nofollow" target="_blank"> Google Podcasts</a> and<a href="https://my.captivate.fm/www.makeeachclickcount.com" rel="noopener noreferrer nofollow" target="_blank"> www.makeeachclickcount.com</a>.

Empathetic Marketing – Is It The Secret To Increasing Conversions? with Emily Lyman

This week on Bound + Determined Richelle talks with Emily Lyman, CEO and Founder of Branch &amp; Bramble, a digital marketing agency focused on helping authors and lifestyle brands craft new messaging and positioning rooted in values-based marketing all about how we can build our social media following authentically and effectively. 

This week on Bound + Determined Richelle talks with Emily Lyman, CEO and Founder of Branch &amp; Bramble, a digital marketing agency focused on helping authors and lifestyle brands craft new messaging and positioning rooted in values-based marketing all about how we can build our social media following authentically and effectively.