Chris Lamborn's guest appearances

Chris Lamborn

pod2112 Podcast

The Software Channel Partner Podcast

Changing Channels

Taylor Macdonald

Joseph Landes

Balaji Subramanian

Sandra Glaser

Rob Rae

Carmen Sorice

Janet Schijns

Josh Bernoff

Tiffani Bova

Gavriella Schuster

Dave Sobel

Assar Badri

Raj Goel

Jay McBain

Ryan Walsh

OwlTail

The indirect sales model was never intended to ensure or provide partner profitability. The profit of partner activities was and remains a product of what they provide to customers in value-added goods and services. Some technology vendors are making that principle the cornerstone of their channel profit model. By giving partners the breathing room, tools, and enablement to deliver more managed and professional services independently of their vendors, the more likely they can generate higher profits without consideration to the vendor’s products and margins. NetApp, which is rolling out a new go-to-market channel strategy, is among the vendors that are looking to make partners more profitable by giving partners the models, resources, and support that will make them profit independent. Chris Lamborn, head of worldwide partner go-to-market and programs at NetApp, joins Pod2112 to explain the strategy and potential benefits of partner profitability independence.

<p>The indirect sales model was never intended to ensure or provide partner profitability. The profit of partner activities was and remains a product of what they provide to customers in value-added goods and services. Some technology vendors are making that principle the cornerstone of their channel profit model. By giving partners the breathing room, tools, and enablement to deliver more managed and professional services independently of their vendors, the more likely they can generate higher profits without consideration to the vendor’s products and margins. NetApp, which is rolling out a new go-to-market channel strategy, is among the vendors that are looking to make partners more profitable by giving partners the models, resources, and support that will make them profit independent. Chris Lamborn, head of worldwide partner go-to-market and programs at NetApp, joins Pod2112 to explain the strategy and potential benefits of partner profitability independence.</p>

Episode 86: NetApp’s Chris Lamborn on Making Partners Profit Independent

Chris Lamborn, NetApp Head of Worldwide Partner Go-to-Market and Programs, recognizes that the channel is changing faster than ever. To attract and retain partners that drive about 75% of NetApp's revenue, he talks about how he is leading major changes to focus their program on delivering simplicity, consistency, and differentiation. 

<p>Chris Lamborn, NetApp Head of Worldwide Partner Go-to-Market and Programs, recognizes that the channel is changing faster than ever. To attract and retain partners that drive about 75% of NetApp's revenue, he talks about how he is leading major changes to focus their program on delivering simplicity, consistency, and differentiation. </p>

Chris Lamborn: Improving on a Partner-focused Channel Program